homepage making
Create a homepage that ranks on Google and converts visitors into customers — without technical headaches.
A homepage is your most valuable page. This guide gives small businesses a simple, proven 7-step process for homepage making: SEO basics, messaging, layout, speed, and measurement — with quick checks you can use today.
Why Your Homepage Is Your Most Important Page
Your homepage is often the first interaction people have with your business. It must quickly answer: Who are you? What do you do? Why trust you? and What should I do next? Get these right and you increase both search visibility and conversions.
- Search engines use homepage signals for site authority.
- Visitors decide in seconds whether to stay or go.
- Homepage structure determines crawlability and internal linking.
A Simple 7-Step Process to Build a High-Performing Homepage
Pick one primary objective: phone calls, quote requests, bookings, or sign-ups. Everything on the homepage should support that goal.
Headline should state who you help, what you do, and the benefit — in 6–10 words.
Use a high-contrast button with action text (Call Now, Get Quote, Book Today). Place it above the fold and repeat it at logical scroll points.
Short bullets or icons: years in business, service areas, satisfaction guarantees, or awards. Social proof reduces friction.
Optimise title tag, meta description, H1, and 1–2 paragraphs with your main local keywords (e.g., "plumber Sydney", "emergency electrician Melbourne"). Include structured data for local business.
Compress images, use modern formats (WebP), lazy-load below the fold. Keep design uncluttered — one primary visual and clear white space.
Track pageviews, bounce rate, CTA clicks, phone calls, and form submissions. Run A/B tests on headline and CTA text.
Quick action: Pick one page goal and rewrite your headline now — aim for 6–10 words.
See How It WorksAbove-the-Fold Checklist (What Visitors See First)
- Headline that explains value in one sentence
- Subheadline with supporting benefit or USP
- Primary CTA (contrast, clear label)
- Trust signals (short — "20+ years", "5-star reviews")
- Simple hero image that matches your service
SEO & UX Essentials for Your Homepage
On-page SEO checklist
- Title tag: Include primary keyword and city (50–60 chars)
- Meta description: Benefit + CTA (120–155 chars)
- H1: Clear, unique, and matching intent
- Images: alt text with descriptive keywords
- Structured data: LocalBusiness and ContactPoint
UX best practices
- Make CTAs visible and predictable
- Use readable type sizes (16px+ on body)
- Keep navigation minimal — focus on conversion
- Place contact details in header and footer
- Use contrast ratios that pass accessibility checks
SEO writing tip: Write for people first, search engines second. Use natural language, then add short keyword phrases that match user intent (e.g., "emergency plumber near me").
Speed & Mobile — Non-negotiable in 2025
Most local searches happen on phones. If your homepage is slow or awkward on mobile, you lose customers and rankings.
- Goal: 2.5s or less on mobile (PageSpeed Insights)
- Serve scaled images and WebP
- Minify CSS/JS and defer non-critical scripts
- Use server-side caching and CDN
Measure Success — Key Metrics to Track
Traffic & SEO
Engagement
Conversions
Set a baseline for each metric, make one change (headline, CTA color, image), and measure over 2–4 weeks. Small wins compound.
Headline & CTA Examples You Can Copy
Home Services
- Headline: Emergency Plumbing in Sydney — Same-Day Service
- CTA: Call Now — Fast Response
Professional Services
- Headline: Trusted Accountants for Small Businesses — No Surprises, Clear Fees
- CTA: Get Your Free Quote
Retail / Local Shop
- Headline: Handmade Furniture in Melbourne — Built to Last
- CTA: Book a Showroom Visit
Health & Wellness
- Headline: Local Physiotherapist — Faster Recovery, One-on-One Care
- CTA: Book an Appointment
Copy-paste tip: Use headline + 10–15 word subheadline + 1 clear CTA. Keep it above the fold.
See How It WorksFrequently Asked Questions
How long should the homepage be?
Will a short homepage hurt SEO?
What is the most effective CTA label?
How often should I update the homepage?
Ready to Improve Your Homepage Today?
Take one small step: rewrite your headline, add a clear CTA, and measure. If you want us to build and optimise it for you, Congero can deliver a professional, SEO-friendly homepage in under 60 seconds via WhatsApp.
Congero builds mobile-first, SEO-optimised homepages starting at $49/month with unlimited updates and no lock-in contracts.
