free web pages for small business
Build a high-impact, zero-cost web presence — practical SEO, site basics and simple marketing strategies anyone can follow.
You don't need to pay thousands to get found online. This guide shows how to create effective free web pages, optimise them for search, and use simple marketing moves to grow traffic and enquiries — fast.
Why a free web page is a smart place to start
Free pages let you test ideas, validate demand, and appear in search results without upfront spend. For many local trades and service businesses (plumbers, cleaners, therapists, electricians), a single well-optimised page can generate calls and bookings immediately.
Quick start — launch a free web page in one day
Follow these practical steps to get a simple, effective page live today. Aim for clarity, trust signals, and a single clear call-to-action (call, WhatsApp, or booking link).
-
Choose a free platform
Options that work well: Google Sites (fast, tiny learning curve), Carrd (single-page layouts), WordPress.com (free plan), or a Facebook Business Page / Instagram profile if you need instant presence.
-
Pick a clear page purpose
Lead capture, bookings, or phone enquiries. Your entire page should be optimised around that single action.
-
Create content sections
Hero with value statement, services/pricing, trust section (photos/reviews), contact CTA. Keep it concise — 3 core messages.
-
Use a memorable contact method
Display a click-to-call number, WhatsApp link, or scheduling link prominently in the hero and footer.
-
Publish and test
Open the page on mobile, click the contact buttons, and test load speed. Fix any broken links immediately.
Launch checklist: Mobile test • Click-to-call • Clear pricing or starting price • One hero CTA • At least one review/photo.
SEO basics for free pages (do these first)
SEO for a free page focuses on on-page signals and local relevance. You won't outrank large sites overnight, but small improvements add up quickly for "near me" searches.
Keyword & intent
Pick 1 primary keyword phrase your customer would use (example: "emergency plumber melbourne" or "mobile dog groomer sydney north"). Use it in your page title, H1 (if possible), URL slug, and twice in the body naturally.
Tip: Use Google Autocomplete and "People also ask" to expand phrases.
Title tags & meta description
Set the browser title to: Primary keyword — City | Business Name (under 60 characters). Write a compelling meta description (120–155 chars) that includes the keyword and a clear CTA.
Images & alt text
Compress images (WebP or optimized JPG) and add descriptive alt text including the keyword (but avoid stuffing). Use one hero image and 2–4 supporting photos of your work.
Internal & external links
Link to a main service page, a contact page or your social profile. If relevant, link to authoritative local resources (council pages, suppliers) — this helps relevance.
Minimal technical SEO
- Use a short, keyword-rich URL (example: /plumber-melbourne)
- Ensure the page loads under 3 seconds on mobile — optimise images and avoid heavy scripts
- Add a robots-friendly sitemap if your platform supports it (WordPress.com)
- Install Google Search Console and submit the URL for indexing
Page structure and content that converts
A simple, focused structure works best for free pages. Each visitor should immediately see what you do, who you help, and how to contact you.
Hero (first fold)
One-line value statement + one short supporting sentence. Prominent CTA (call or message). Example: "Local Electrician in Adelaide — Same-day repairs, fixed pricing. Call now: 0400 000 000."
Services / Pricing
List 3–5 main services with short descriptions and starting prices. People search price-oriented queries — showing a starting price increases clicks and conversions.
Trust signals
Add 2–3 real customer quotes, a photo of your work or van, business hours and any licences or insurance details. These reduce friction and phone hesitation.
Contact & CTA
Make contact methods frictionless: click-to-call, WhatsApp link, or a booking link. Repeat the CTA in the header and near the bottom of the page.
Frequently asked questions
Add 3–5 short FAQs addressing price, service area, response time and guarantees — improves relevancy for featured snippets.
Local SEO — the one that matters for small businesses
If you serve local customers, local search (Google Business Profile / GMB) is the fastest route to calls and bookings. Do this:
Claim your Google Business Profile
Complete every field: business name, address (or service area), phone, services, photos, and opening hours.
Collect reviews
Ask happy customers for a short Google review. Even a few 4–5 star reviews greatly increase clicks.
Consistent NAP
Ensure name, address, phone (NAP) are exactly the same across your site, social profiles, and directories.
Bonus: Add LocalBusiness schema if your platform allows (helps Google understand your area of service and opening hours).
Simple, cost-effective marketing to grow traffic
Leverage your Google Business Profile
Post weekly updates (offers, photos). Use messaging and bookings inside the profile if available.
Social sharing
Share the page to Facebook, Instagram and local community groups with a short message and photo. Focus on local community pages.
Local partnerships
Ask complementary local businesses (carpenters, realtors) to link to your page or share your offer — easy backlinks and referrals.
Email & SMS
If you already have customers, send a short message announcing the new page and a limited-time offer. Keep it short and track clicks.
Growth tip: Run one small paid ad (Google Local Service Ads or a Facebook boost) for $5–20 to test demand. Measure calls and bookings for ROI before scaling.
Free tools, templates and resources
Website builders
- Google Sites — fastest; great for simple info pages
- Carrd — elegant single-page layouts
- WordPress.com — flexible if you plan to grow
- Facebook Business Page / Instagram — instant social presence
SEO & speed tools
- Google Search Console (submit and monitor indexing)
- PageSpeed Insights (image & speed recommendations)
- Answer the Public / Google Autocomplete (keyword ideas)
Content templates
- Hero headline: Service + Area — Benefit. CTA.
- Service bullet: Service name — short outcome — starting price
- Review snippet: Customer name — one-line outcome — 5★
Image & design
- Unsplash / Pexels — free photos (use local-looking images)
- Canva — quick hero images and social posts
- Shorten images using Squoosh or TinyPNG before uploading
Measure performance — what to track
Even a free page should be measured. Focus on a few high-value metrics:
- Phone calls: Use call tracking number if possible, or log inbound calls manually.
- Click-to-call / WhatsApp clicks: Track via Google Analytics events.
- Search impressions & clicks: Google Search Console shows queries and pages with impressions.
- Page speed: Monitor mobile load time; aim under 3s.
Quick setup: Install Google Analytics + Search Console, and add a simple event for your CTA clicks. If your platform won’t allow scripts, check built-in analytics or use social link tracking when sharing posts.
Frequently asked questions
Can a free page rank on Google?
Should I use a free subdomain or buy a domain?
How many pages do I need?
When should I upgrade to a paid website?
Ready to start — free or upgrade?
Free pages are perfect for testing and local reach. When you're ready to scale (custom domain, better SEO, unlimited updates), Congero can move you from a free page to a fully managed, high-converting website quickly — often in under 60 seconds via WhatsApp.
Do it yourself (free)
Best for testing and immediate presence. Use the steps above to launch and measure.
Upgrade with Congero
Professional, mobile-first websites for $49/month: domain, hosting, unlimited updates, local SEO and monthly analytics — no lock-in. Get a demo via WhatsApp and see a site in under a minute.
Congero offers instant AI-driven builds, free domain setup options, and unlimited text-in updates for $49/month. Perfect when your free page proves demand and you want to scale.
