easy websites for small business
Build a simple, high-converting website that improves SEO and brings local customers — without getting technical.
This step-by-step guide breaks the process into clear actions: structure, content, SEO, speed, and local optimisation — plus copy-and-paste templates you can use today. Ideal for tradies, local services, cafes, salons and solo professionals who need results fast.
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Quick-start checklist: get a simple site live today
Follow these 6 quick steps if you want a functioning, SEO-friendly website fast. Each step takes 5–30 minutes.
- Pick a one-line pitch: what you do + where + benefit. Example: "Emergency plumbing in Melbourne — same-day repairs." (Used in title & H1.)
- Choose 5 core pages: Home, Services (or Service pages), About, Contact, and FAQ.
- Use a short URL: yourbusiness.com.au or a local variant. Keep it simple and readable.
- Write 3 service blurbs: one short paragraph (50–80 words) for each main service — include location and common keywords.
- Add contact info in the header and footer: phone, email, service area. Make phone links clickable (tel:).
- Submit to Google: create or claim your Google Business Profile and submit your sitemap in Search Console.
Why this works
Search engines and customers want clarity: who you are, what you do, where you operate, and how to contact you. A small site that answers those questions clearly will outrank a large, confusing site that doesn’t.
Site structure that ranks — keep it simple
Good structure helps both users and search engines. Use a flat structure (most content 1–2 clicks from the homepage).
Recommended page map
- Home — clear H1 with location
- Services — overview + links to individual service pages
- About — trust signals and team
- Contact — clickable phone, map, hours
- FAQ / Pricing — common objections answered
- Blog / Resources — optional for longer-term SEO
URL & navigation tips
- URL Use readable slugs: /plumber-melbourne/leaky-tap
- Navigation Keep 5–7 items max in the main menu
- Breadcrumbs Add breadcrumbs for service pages to improve UX
- Footer Repeat phone, service area, and links to key pages
Content that converts — templates you can copy
Content is the single biggest driver of SEO and conversions. Use short, clear copy with local keywords and benefits.
Homepage H1 formula
H1: [Service] in [Location] — [Primary benefit]
Put the one-line pitch near the top (header or hero). Keep it visible on mobile.
Service page template (50–120 words)
Intro: We provide [service] in [suburbs]. Fast, reliable, licensed. Call [phone].
How we help: 3 short bullets of benefits (speed, price, warranty).
Call to action: Call now for a free quote.
Use this for each core service — unique content beats copying the same paragraph to every page.
Trust & conversion elements
- Phone number at top + call button
- Short testimonials (1–2 lines) on the homepage
- Clear pricing or starting prices
- FAQ answers to common objections
On-page SEO basics — straightforward and high-impact
Focus on the essentials that move the needle in local searches.
Meta titles & descriptions
- Title: 50–60 characters: include service + suburb + brand
- Meta description: 110–160 characters: benefit + CTA + phone
- Example title: Plumber Melbourne — Same-day Repairs | YourBrand
Headings & content
- One H1 per page (use exact or close match to main keyword)
- Use H2s for service subsections; include secondary keywords naturally
- Write 300+ words on service pages when possible — focus on clarity over length
Image alt text
Describe the image and include a keyword if relevant:
Schema & structured data
Add LocalBusiness schema with your name, address, phone, opening hours, and service area. This helps Google display rich results.
Quick SEO checklist (copyable)
- - H1 includes primary keyword
- - Title tag 50–60 chars with location
- - Meta description 110–160 chars with CTA
- - 300+ words on service pages
- - Image alt text set
- - LocalBusiness schema added
Local SEO & Google Business Profile
Most small businesses get customers from local searches — optimise for "near me" and suburb-level queries.
Google Business Profile essentials
- Complete every field (hours, services, photos)
- Set service areas (suburbs) explicitly
- Collect 5+ reviews and reply professionally
- Post updates & offers monthly
Citations & NAP consistency
Ensure your Name, Address, Phone (NAP) is identical across website, Google, Facebook, and directory listings.
Tip: Use the same formatting (e.g., St vs Street) everywhere.
Local content ideas
- Pages for suburbs you serve (short, unique copy)
- Blog posts about local jobs, events or projects
- Case studies with suburb names
Speed & images — small wins that boost rankings
Fast pages improve ranking and conversions. Focus on images, hosting, and simple code.
Image optimisation
- Resize to needed dimensions (don’t load huge files)
- Use WebP where supported
- Provide width/height attributes to avoid layout shift
- Compress to balance quality and file size
Hosting & caching
Choose fast, local hosting near your customers and enable caching. CDNs help if you serve wider regions.
Minimise third-party scripts
Only load analytics/widgets you need. Defer noncritical JS to reduce TTI (time to interactive).
Target metrics
Tracking & testing — measure what matters
Install simple analytics and test regularly so you can improve over time.
- Install Google Analytics 4 or a privacy-friendly alternative
- Set up goals: phone clicks, contact form submissions, direction requests
- Run a simple A/B test on CTA text or hero image after 30 days
- Review analytics monthly and prioritise the top 3 pages for improvement
Launch checklist — final pre-flight test
- All pages have unique title & meta description
- H1s are set and match your primary keywords
- Phone number is clickable on mobile
- Google Business Profile claimed and verified
- Sitemap submitted to Search Console
- Analytics tracking installed and goals configured
- PageSpeed mobile score checked (target >80)
- Images compressed and alt text added
- Contact form tested and working
- Backup & SSL enabled
Examples: short copy you can adapt
Plumber (homepage hero)
We fix leaks, blocked drains and hot water systems across inner Sydney. Call 0412 345 678 for a guaranteed same‑day visit.
Beauty salon (service page)
Our certified technicians provide natural and volume lash extensions in Melbourne CBD. Open 9am–6pm. Book online or call 03 9000 1234.
Need it done faster? Congero builds websites that work
Congero builds professional, mobile-first websites for trades and small businesses in under a minute via WhatsApp or text. All sites include domain, hosting, SSL, local SEO setup, unlimited updates and clear monthly analytics — for a flat monthly fee.
No lock-in contracts. Domain + hosting included. Month-to-month flexibility.
Frequently asked questions
How long until my site is live?
Do I need to be technical?
Will this help me get found locally?
Make an easy website that brings customers
Follow the steps above to create a simple site that ranks — or let Congero do it for you: fast launch, local SEO, hosting and unlimited updates for one flat monthly price.
No lock-in contracts. Month-to-month flexibility.
