easy website
Build and optimise a high-converting website with simple steps and SEO-friendly tactics — no tech degree required.
This guide walks you through everything a small business needs to create an easy website that attracts customers, ranks in local search, and turns visitors into calls and bookings — with practical, actionable steps you can complete in a weekend.
Monthly managed website (all-inclusive)
Demo to live (try Congero demo)
Updates included (no extra cost)
Built-in for service-area businesses
What you'll find in this guide
An easy 8-step plan to build your website this weekend
Follow these practical steps — each step includes quick tasks you can finish in 30–90 minutes.
1. Define one clear goal
Focus your site on one main job: get calls, capture leads, or book appointments.
- Choose the primary action (call, form, booking)
- Write a single sentence: "Our website's job is to..."
2. Know your customer
Write down who you serve and the problems you solve.
- Customer age, location, and top concern
- Use that language on your homepage headline
3. Create the core pages
Minimum: Home, Services, About, Contact. Optional: Prices, FAQ, Gallery.
- Each page: one goal, short paragraphs, clear CTA
- Use headings (H1, H2) — H1 only once per page
4. Add 3–6 real photos
Use photos of your team, van, or work. Avoid generic stock-only hero images.
- Compress images (WebP or optimized JPG)
- Use descriptive filenames and alt text
5. Do quick keyword research
Find 3–5 local keywords people use to search for your service.
- Use Google: type your service + suburb + "near me"
- Pick one keyword per page and include it in the title, H1, and meta description
6. Make calls-to-action obvious
Place a primary CTA in the hero (call or book) and a secondary CTA below.
- CTA examples: Call now, Get a quote, Book online
- Use contrasting button colours and mobile-friendly sizes
7. Add contact details everywhere
Make it trivial to find your phone, address, and business hours.
- Header: phone, footer: full contact block
- Click-to-call on mobile
8. Install analytics and test
Add Google Analytics / GA4 and test your main CTA flow.
- Track calls, form submissions and bookings
- Run a quick mobile speed test (PageSpeed Insights)
Two-hour quick launch
Want your site built for you? Congero can create an easy website using your text messages — domain, hosting, SEO and unlimited updates — from $49/month. Or try the free demo and see a live site in under 60 seconds.
SEO basics you can implement today
Search engine optimisation doesn't need to be complicated. Start with these high-impact actions.
Page titles & meta descriptions
Write unique title tags (50–60 chars) and meta descriptions (120–160 chars) for each page. Include your main keyword and a call-to-action.
- Example title: Plumber in Richmond | Emergency Plumbing — Call Now
- Example meta: Fast local plumbers in Richmond. 24/7 emergency repairs, upfront pricing. Call now for a quick quote.
Heading structure (H1, H2, H3)
Each page should have one H1 that matches the page's main keyword intent. Use H2s and H3s to organise content and include related keywords naturally.
Simple schema markup
Add basic schema: LocalBusiness or Service. This helps Google display business details, ratings, price range and hours in search results.
Internal links & descriptive URLs
Link related pages together (Services → Service Detail). Use short, descriptive URLs: /plumbing-richmond rather than /page?id=123.
Content that engages and converts
Clear headline & value prop
In one short sentence say who you are, who you help, and what makes you different. Place it in the hero area above the fold.
Trust signals
Show 3–5 short testimonials, logos, or before/after photos. Use real customer names and locations where possible.
Contact-first design
Make contact options prominent: phone button, text / WhatsApp link, booking button. For service businesses, calls convert best.
Short, scannable content
Use short paragraphs, bullet lists, and clear CTAs. Visitors often scan for 10–20 seconds—make that time count.
Quick content template — Home page
- Hero: 6–10 word headline, 1-line subheading, primary CTA
- Services: Short blocks for 3 main services with icons
- Why us: 3 reasons customers pick you
- Proof: Testimonials, photos, case studies
- Footer: Full contact info, opening hours, quick links
Images & page speed — small changes, big impact
Speed is an SEO and conversion factor. These practical tips will improve load times without sacrificing visuals.
Compress and serve next-gen formats
Export photos using WebP or optimized JPEG. Aim for hero images <200KB and content images <100KB where possible.
Lazy-load below-the-fold images
Only load heavy assets when needed. This reduces initial page weight and speeds up perceived load time.
Fast hosting & CDN
Choose hosting with a CDN (content delivery network). A good host and SSL are essential and often bundled with managed services.
Remove unused scripts
Avoid heavy third-party widgets. Keep chat, tracking and font scripts to a minimum or load them asynchronously.
Local SEO checklist (essential for trades & services)
Google Business Profile
- Claim and verify your listing
- Use a real business name, hours, categories
- Add photos, services, and keep posts updated
NAP consistency
Ensure Name, Address, Phone are identical across website, Facebook, directories and invoices.
Get reviews
Ask happy customers to leave short reviews on Google. Respond to reviews to show engagement.
Track performance — what to measure and why
Key metrics
- Sessions, users, and top pages
- Conversion rate (calls, leads, bookings)
- Top traffic sources (organic, paid, social)
- Bounce rate on service pages
Event tracking
Set up events for phone clicks, form submits and booking completions. Use Goals or Conversion events in GA4 to measure ROI.
Keep your website working — maintenance made simple
Monthly checklist
- Check contact forms
- Verify business hours and prices
- Publish one fresh photo or short update
- Review analytics for drops or spikes
Security & backups
Ensure SSL is active, plugins (if used) are updated, and automated backups run weekly. Good hosts include these as standard.
Where to get help
If you prefer hands-off management, choose a subscription service that bundles updates, speed optimisation and local SEO so your site keeps working while you run the business.
Quick launch checklist
- One-sentence headline that tells visitors what you do
- Phone number prominent and click-to-call on mobile
- 3 service pages with local keywords
- Google Business Profile claimed and verified
- GA4 installed and phone clicks tracked
- Images compressed and lazy-loaded
- PageSpeed score checked — aim for 80+ on mobile
Frequently asked questions
How long does it take to build an easy website?
Do I need to hire an SEO expert?
How much does it cost to keep a website running?
Can I switch providers later without losing my domain?
Make your website easy — and effective
Follow this guide to launch a simple, searchable, and conversion-focused website. If you'd rather have it done for you, try a free live demo and see a real site appear in under a minute.
Congero provides managed websites with domain, hosting, local SEO and unlimited updates from $49/month — no lock-in contracts.
