dental practice website
Everything dentists need to attract local patients, book more appointments and build trust online — fast, affordable and mobile-ready.
From clear service pages (fillings, crowns, cosmetic dentistry) to online booking, patient reviews and local SEO — learn exact steps to launch a high-performing dental website using Congero's AI-driven, done-for-you platform.
What makes a great dental practice website?
A great dental website clearly communicates services, builds patient trust, makes booking easy and ranks well in local search — so new patients find you and existing patients come back.
- Clear service pages: general dentistry, emergency care, cosmetic treatments, implants.
- Visible phone number and click-to-call on mobile.
- Online booking or integrated appointment forms.
- Patient reviews, before & after galleries, team bios and trust badges.
- Local SEO (Google Business Profile, schema, local keywords).
Why it matters
Most patients search online before calling a dentist. A well-structured website turns searchers into bookings by answering questions fast, showcasing results and making appointment booking frictionless.
How the right website grows your dental practice
Target local patients, improve appointment rates and increase patient lifetime value with a site built for dental conversions.
More Calls & Bookings
Click-to-call on mobile, sticky booking CTAs, and integrated online scheduling make it easy for patients to book immediately.
Stronger Trust Signals
Showcase verified reviews, before & after galleries, and association memberships to reduce booking hesitation.
Rank Higher Locally
Built-in local SEO, schema for dentists and optimized service pages help you appear in “dentist near me” searches.
Predictable Costs
$49/month covers domain, hosting, SSL, analytics and unlimited text-in updates — no surprise design bills.
Unlimited Updates
Text changes (hours, specials, staff updates) and see them live in minutes. Perfect for flexible dental teams.
Secure & Compliant
SSL, secure hosting and best practices for patient data handling (for booking forms and third-party integrations).
What to include on your dental practice website
Every dentist should have these pages and components to convert visitors into patients.
- Homepage with clear value proposition and primary CTA (Book Now / Call).
- Separate service pages: checkups, fillings, root canal, implants, orthodontics, cosmetic dentistry.
- Online booking integration (Calendly, Cliniko, Practice Management) or simple booking form.
- Patient resources: FAQs, fees, aftercare instructions, new patient forms.
- Trust: team bios, clinic photos, before & after gallery, patient testimonials.
Technical essentials
- Mobile-first responsive design
- Fast hosting and image optimisation for speed
- Structured data (Dentist schema, service markup)
- Secure SSL and regular backups
- Monthly analytics to track bookings & traffic
Launch your dental website in 60 seconds
Use our WhatsApp demo to see a working preview for your dental practice instantly. No technical skills required.
1. Request Demo
Text "GO" to Congero's WhatsApp bot or click the demo link. No credit card required.
2. Answer a Few Questions
Provide basics: practice name, services, location and hours via simple text replies.
3. AI Builds Your Site
Our AI generates a customised, mobile-first website preview with SEO-ready pages.
4. Review & Go Live
Approve, connect your domain (or use a free domain), and start receiving patient enquiries.
All for $49/month — domain, hosting, unlimited text updates and analytics included.
SEO tactics that bring local patients
Focus on local intent, services pages and trust signals — our AI implements these automatically, but here's what matters most.
Local Keywords
Target phrases like "dentist near me", "emergency dentist [suburb]", "cosmetic dentist [city]". Put location in title tags, meta descriptions and H1s where natural.
Reviews & Social Proof
Collect Google reviews and showcase them on-site. Positive reviews boost click-through rates and local rankings.
Schema & Structured Data
Add Dentist and LocalBusiness schema, service markup and opening hours so search engines show accurate rich results and business details.
Optimised Images
Use high-quality before/after images with descriptive alt text and compressed file sizes to preserve page speed.
Local Citations
Consistent NAP across directories (HealthEngine, Whitecoat, Google Business) reduces confusion and improves trust signals for local search.
Track & Improve
Use monthly analytics to find your top-performing services and optimise pages that attract the most patients.
Convert visitors into booked appointments
Small UX and copy changes can dramatically increase appointment rates. Implement these on your site today.
Primary CTA
Make "Book Now" the primary action in the header and a sticky button on mobile. Use action-oriented microcopy like "Book a New Patient Checkup".
Hero Trust Elements
Add a line of trust under the headline: years in practice, number of happy patients, emergency availability.
Short Forms
If using a contact form, keep it to name, phone, preferred date/time and short message. Or prefer direct bookings with calendar tools.
Use Video
A short introduction video from the principal dentist builds rapport and reduces anxiety for new patients.
Promote Specials
Highlight new patient specials or free consultations to entice first-time bookings and track via unique landing pages.
Follow-up Flows
Integrate with SMS/email reminders to reduce no-shows and keep patients engaged post-visit.
Simple pricing for dental practices
All-in-one $49/month includes domain (or bring your own), secure hosting, SSL, local SEO, monthly analytics and unlimited text-in updates — perfect for small practices.
Everything you need for one predictable monthly price
No surprise design bills, no lock-in contracts. Update your site by texting us and we'll make the changes quickly — all included.
START FREE DEMOFrequently asked questions for dental websites
Answers to the common concerns dentists have when moving online.
You’ll see a fully formed preview in under 60 seconds after answering a few quick questions. Connecting a custom domain and final checks usually take a few minutes more.
Yes — we integrate with popular booking and practice management tools or add simple scheduling widgets. SMS/email reminder integrations are supported via third-party tools.
We provide SSL and secure hosting. For patient forms or PHI you should use a compliant practice management system — we’ll help connect the right integrations.
We handle most common integrations. For advanced custom features we can recommend developers or implement plugins depending on your platform and needs.
