creating website for small business
Practical, no-jargon steps to plan, build and launch a high-converting website for your small business — plus how to get live in under 60 seconds with Congero.
Why every small business needs a modern website in 2025
Customers expect to find your business quickly and get the information they need. A well-built site increases trust, captures leads and makes your phone ring — especially for local service businesses.
- Control your brand: Your website is the single place you fully control messaging, pricing and proof of work.
- Be found locally: Local SEO and schema help you appear for “near me” searches that drive real leads.
- Convert visitors: Clear service pages, testimonials and a CTA increase enquiries from organic traffic.
Fast option: Congero builds it for you
If you want to skip the setup headaches, Congero creates a professional, mobile-optimised website in under 60 seconds for $49/month. Domain, hosting, SSL and unlimited updates included — all via simple text messages.
5 must-have pages for every small business website
Start with these pages and you’ll cover the most common customer questions and SEO opportunities.
Homepage
Clear headline, one-sentence value proposition, primary CTA (call or contact), and a short list of core services with links to each service page.
Hero image or video showing your team or work increases trust and conversions.
Services
Create a dedicated page per service (e.g., plumbing repairs, hot water installation). Each page should include a short explanation, benefits, pricing or starting price, and FAQs.
Service Areas / Locations
List suburbs and regions you serve and include local keywords. This helps local SEO and reduces wasted calls from out-of-area requests.
Testimonials / Gallery
Show before/after photos, client reviews and short case studies. Real photos and names build credibility fast.
Contact
Phone, email, service hours, and an embedded map. Make the phone number clickable on mobile and include a quick “text us” prompt if you prefer WhatsApp updates.
Build a website in 6 practical steps
Follow this sequence whether you DIY or use Congero to speed the process.
1. Define your goal
Decide the primary action you want visitors to take: call, request a quote, book online, or sign up. Your design, CTAs and copy should push users to that action.
2. Gather content
Collect business name, one-line description, services, service areas, logo, and 5–10 photos of your work. If you don’t have images, Congero provides professional stock options you can replace later.
- Business name, phone and address
- Short service descriptions (1–3 sentences each)
- 3–5 customer testimonials
3. Pick a layout & headline
Choose a simple layout: hero, services, social proof, and contact. Write a clear headline: who you are + main benefit (e.g., “Smith Plumbing — Fast, Licensed Plumbers in Melbourne”).
4. Optimize for local search
Use your suburb and service in page titles, meta descriptions and headings. Keep consistent NAP (name, address, phone) across your site and Google Business Profile.
5. Set up conversions
Add click-to-call buttons on mobile, a visible booking link and a short contact form (if needed). Highlight opening hours and emergency availability if relevant.
6. Launch & iterate
Publish quickly and measure results. Use analytics to track calls, form submissions and page performance. Make small, frequent improvements — not huge one-off redesigns.
Go live instantly: Congero builds and hosts your site for $49/month. Text changes anytime — no extra cost.
Free demo • No lock-in contract
SEO checklist for small business websites
Focus on local signals and user intent to get quick, measurable results.
Meta & Titles
Keep titles ~50–60 chars and meta descriptions ~120–155 chars. Insert main keyword and location near the front.
Headings & Content
Use one H1 per page, clear H2s for sections, and 500+ words on main service pages where possible. Write for people first, search engines second.
Local Signals
Consistent NAP, embedded Google map, service-area pages and structured data (LocalBusiness schema) help you appear in local packs.
Images & Speed
Compress images, add descriptive ALT text and use next-gen formats where possible. Fast pages = better rankings and more calls.
Internal Links
Link related services and blog posts together to distribute authority and keep visitors on-site longer.
Schema
Use LocalBusiness, Service, and FAQ schema to improve visibility with rich results and improve click-through rates.
Let AI handle the technical SEO
Congero automatically applies on-page SEO, schema markup and meta tags when it builds your site — so you’re optimised from day one.
TRY THE SEO-OPTIMISED DEMOContent checklist before you launch
A short checklist to make sure your new site starts generating enquiries immediately.
- Headline: 1 clear sentence about who you help and how.
- Phone number: Click-to-call on all pages and visible in header.
- Service pages: 3+ pages for main services with 300–800 words each.
- Proof: 3+ testimonials and a gallery of real work photos.
- Local details: Service areas and Google Business Profile linked.
Affordable pricing built for small business
A predictable monthly cost so you can budget — without surprise fees.
$49 / month
Includes domain (or transfer), hosting, SSL, unlimited text-in updates, local SEO and monthly analytics.
- Live website in under 60 seconds (demo)
- Unlimited content updates via text
- Monthly performance reports
- No lock-in contracts
Who this is for
Trades, local services, therapists and boutique retailers — any small business that wants a reliable, high-performing website without the hassle.
Pro tip: Start with the free demo to preview your site. No credit card required.
Frequently asked questions
Answers to common questions about launching a small business website with Congero and best practices.
How fast can I be live?
With Congero, see a full site preview in under 60 seconds after you provide basic details via WhatsApp. Domain setup may take a few minutes more.
Can I update the site later?
Yes — unlimited updates are included. Text us the change (add page, update hours, change photos) and it’s live in minutes.
Will the site rank in my local area?
Congero applies on-page local SEO, schema and meta tags automatically. Combined with a verified Google Business Profile, this improves local search visibility quickly.
What if I need custom integrations?
We support common integrations like booking widgets and payment providers. For complex needs, our team can guide you to recommended partners.
Ready to get a website that works for your business?
Try Congero's 60-second demo — no credit card required. See a live preview tailored to your business and start getting more leads.
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