create website page free

This section gives a compact, actionable workflow you can complete in 60–120 minutes using free tools (GitHub Pages, Netlify, Google Sites, or your existing CMS). If you already have a site, apply these steps to add a new page.

1. Plan the page — one clear goal

• Decide the primary action: call, form submission, booking or direction to store.
• Pick a single focus per page (e.g., "Bathroom tap repair" or "Mobile car detailing near me").
• Write a 1-sentence value proposition: who you help, what you do, and the benefit.

2. Quick keyword research (free)

Tools: Google Search, Google Autocomplete, AnswerThePublic, Google Keyword Planner (free with account), Keywords Everywhere (free trial).

• Search your main idea in Google. Note autocomplete suggestions and "People also ask".
• Pick one primary keyword (short phrase) and 3–6 supporting keywords (longer, localised or service variants).
• Example: Primary = "shower screen repairs", Supporting = "shower screen repair near me", "shower glass replacement", "shower door scratch repair".

3. Write SEO-friendly content structure

Use headings and short paragraphs. Aim for 700–1,200 words for a service page but prioritize clarity over length.

• URL: short and keyword-rich — /shower-screen-repairs
• Title (H1): include the primary keyword near the start. Example: "Shower Screen Repairs — Fast, Local Service"
• Intro (first 50–100 words): include the keyword and clear call-to-action
• H2 sections: Services offered, Why choose us, Pricing or Typical costs, FAQs, Locations served
• Use bullet lists for benefits and steps — they improve readability

4. Meta tags & basic schema (free SEO boost)

Meta tags help search engines understand and display your page in results.

• Title tag (60–70 chars): include primary keyword and location if local. Example: Shower Screen Repairs | Sydney
• Meta description (120–160 chars): benefit-driven, include keyword. Example: Fast shower screen repairs in Sydney. Same-week service, fixed pricing — call for a free quote.
• H tags: only one H1, use H2/H3 for subheadings
• Basic schema: add LocalBusiness or Service schema via JSON-LD (copy/paste). This helps rich results for local queries.

5. Images: source, optimize and add alt text

Images make pages convert. Use at least one hero image and 2–4 supporting photos.

• Source: your photos first. If not available, use free sites (Unsplash, Pexels) but customise with your branding.
• Optimize: resize to appropriate width (1200px for hero, 800px for content). Use WebP when possible.
• Compression: use Squoosh or TinyPNG (free) to reduce file size under 200–300KB.
• Alt text: descriptive and include keyword naturally, e.g., alt="technician repairing shower screen in Sydney".

6. Mobile & accessibility checks

• View the page on a phone — the CTA should be visible without scrolling.
• Text size: >=16px on mobile, buttons large enough to tap.
• Colors: ensure contrast for readability (WCAG AA). Use semantic HTML for screen readers.

7. Local SEO and citations (if you serve a local area)

Local behaviours drive discovery for trades and services.

• Create or claim Google Business Profile and add consistent NAP (name, address, phone).
• Add structured LocalBusiness schema on your page with correct phone, opening hours and serviceArea.
• Get listed on local directories (TrueLocal, Yellow Pages, local chamber) — keep details identical.

8. Add analytics and verify

• Install Google Analytics 4 and Google Search Console (both free).
• Submit your sitemap to Search Console and request indexing for the new URL.
• Use Search Console to review which queries show your page and fix any crawl issues.

9. Publish checklist — final pre-launch tests

• Title tag and meta description present and unique
• One H1, logical H2/H3 structure
• Image alt text and compressed files
• Mobile test passed, CTA visible
• GA4 + Search Console connected
• Sitemap submitted and page requested for indexing

10. Measure, iterate and promote

• Check Search Console impressions/clicks weekly for 4–8 weeks.
• Improve pages with low CTR by editing title/meta to be more benefit-oriented.
• Share the page in local Facebook groups, on Google Business posts, and in email signatures to begin generating traffic.

Search and users reward fast, accessible pages. You can make big improvements quickly:

• Enable lazy loading for below-the-fold images (native loading="lazy").
• Use a CDN for assets; GitHub Pages and Netlify provide free CDN delivery.
• Minify CSS/JS — most static hosts do this automatically when you deploy.
• Prefer system fonts or a single web font weight to reduce payload.
• Run Lighthouse or PageSpeed Insights and fix the top 3 issues first.