copywriter websites
Build a professional, conversion-focused site that showcases your portfolio, wins you clients, and ranks in local search — without any technical skills.
Why Every Copywriter Needs a Professional Website
A great website turns prospects into clients. It showcases your voice, demonstrates results with case studies, and makes it easy for clients to hire you right away.
Showcase Your Voice
Your website is the place to demonstrate writing samples, tone, and expertise in the formats clients want — web copy, email campaigns, ads and whitepapers.
Convert Visitors into Clients
Strategic service pages, clear pricing or starting rates, and an easy contact flow reduce friction and increase enquiries.
Rank for Local & Niche Search
Local SEO and niche keyword targeting (e.g., 'B2B SaaS copywriter Melbourne') help you appear when clients search for writers in your market.
What a High-Converting Copywriter Website Needs
Design and content choices should persuade and clarify. Focus on outcomes, not just services.
Clear Service Pages
Create separate pages for Website Copy, Email Sequences, Ads & Landing Pages, and Content Strategy. Explain the process, deliverables, and timelines.
Portfolio & Case Studies
Showcase before/after results, metrics (conversion lift, open rates), links to live pages, and short client quotes to build trust.
Social Proof & Testimonials
Use succinct testimonials with client names, roles, and measurable outcomes to increase credibility.
Pricing Clarity
Clearly state starting rates or project ranges. Offer retainer options and simple CTAs like 'Request a Quote' or 'Book a Discovery Call'.
Easy Contact Flow
Include a visible contact button, a short contact form or a click-to-text WhatsApp link. Congero sites accept text updates and demo requests via SMS for instant action.
Fast Page Load & Mobile UX
Clients often view your site on mobile. Prioritise fast images, clear font sizes, and a scannable layout to keep visitors engaged.
Launch Your Copywriter Website in 4 Easy Steps
Congero gets your professional site online fast so you can start winning clients today.
1. Request Demo
Text "GO" to our WhatsApp bot or click the demo link to begin. No credit card required.
2. Answer Questions
Tell the AI your niche, services, examples of work, and tone of voice via simple text replies.
3. Review Draft
Get a preview site with portfolio, service pages and contact options. Ask for changes via text — unlimited edits included.
4. Go Live & Grow
Connect your domain or use a Congero domain. Enjoy hosting, SSL, analytics and ongoing SEO for $49/month.
Unlimited updates • Domain, hosting & analytics included • Cancel anytime
SEO & Content Best Practices for Copywriter Websites
Follow these tips to rank for client searches and attract high-quality enquiries.
Keyword Targeting
Target phrases such as "freelance copywriter [city]", "B2B copywriter", or "email copywriter for SaaS". Include these in headings, meta titles, and first 100 words.
Case Studies & Metrics
Use measurable results: conversion rate improvements, open-rate lifts, or revenue impact. Numbers build trust and improve click-through rates in search snippets.
Optimised Assets
Compress images, use descriptive ALT text (e.g., "B2B landing page copy before and after"), and include sample PDFs or screenshots for quick review.
Internal Linking
Link service pages to relevant case studies and blog posts. This keeps visitors exploring and signals topical relevance to search engines.
Authoritativeness
Add a clear bio, client logos, media mentions, and links to sample work. Author pages improve trust and E-E-A-T signals for search engines.
Technical SEO
Congero automatically handles meta tags, schema (LocalBusiness and Service), and fast hosting — so your technical SEO is covered from day one.
Let AI optimise your site for search
Congero auto-generates meta titles, descriptions, and local schema tailored for copywriters so you rank for the right clients.
GET SEO-READY SITEPortfolio Examples & How to Present Your Work
Short, scannable case studies beat long samples. Use a clear problem → solution → result structure.
Landing Page Rewrite
Problem: Low conversions. Solution: Headline and CTA restructure. Result: 32% lift in conversion.
Email Sequence
Problem: Low open rates. Solution: Rewritten subject lines and segmentation. Result: 18% increase in opens.
Ad Copy A/B Test
Problem: Poor CTR. Solution: Tested 3 headline variations. Result: Best headline delivered 45% higher CTR.
Want these sections on your site? Congero auto-generates portfolio layouts and highlights your best results.
SHOW ME A PORTFOLIO TEMPLATESimple Pricing Built for Freelancers
One predictable fee covers everything a modern freelance site needs.
- Professional responsive website
- Domain registration or transfer
- Unlimited text-in updates
- Built-in local SEO & schema
- Monthly analytics & performance
Common Issues & Quick Fixes for Writer Sites
Most adjustments are quick — just text us the change and our AI handles it.
My portfolio looks generic
Send your best live links or sample PDFs via WhatsApp. We replace stock images and customize case study layouts instantly.
I need a pricing table
Text your typical package details and we'll add a clear pricing section with recommended phrasing that converts.
My site isn't showing locally
We handle local schema and Google Business Profile recommendations. Text us your service areas and we'll optimise NAP and schema for you.
Frequently Asked Questions
Answers to the most common questions from freelance writers and agencies.
