Practical Guide — 2025

ai website optimisation

How to use AI to boost SEO, UX and marketing performance with clear, measurable steps

This guide shows busy business owners and marketers how to use AI tools and prompts to find keyword opportunities, fix technical SEO, improve user experience, and squeeze more conversions from existing traffic — fast.

Start the 30/60/90 Playbook Recommended AI Tools & Prompts

$49

Avg. monthly cost of AI workflow tools (est.)

+25%

Average traffic lift from quick SEO fixes

+15%

Conversion lift from UX improvements

60s

Time to generate page title and meta description with AI

In this guide

Why AI matters for website optimisation AI for SEO (keyword to content) AI for UX & conversions AI for marketing performance Tools, prompts & templates 30/60/90 day playbook Actionable checklist FAQs

Why use AI for website optimisation?

AI accelerates research, automates repetitive tasks, and surfaces patterns humans miss. For websites this means:

Faster SEO research

Generate targeted keyword lists, search intent categories and meta tags in minutes instead of days.

Smarter UX decisions

Use AI to summarise session recordings, suggest A/B tests and prioritise high-impact UX fixes.

Better marketing output

Auto-generate ad copy, email subject lines and landing page variants that match audience intent.

AI for SEO: research → content → monitoring

Use AI to reduce guesswork. The workflow below turns discovery into deliverables you can publish quickly.

1. Fast keyword discovery (30–60 mins)

Ask an AI to expand a seed keyword into clusters by intent (informational, commercial, local). Example prompt below.
Validate with a keyword tool (Semrush, Ahrefs, Google Search Console) to confirm volume and difficulty.

Prompt: "Take the seed keyword 'plumber near me' and produce 30 keyword phrases grouped by search intent (informational, local-commercial, transactional). For each phrase show likely user intent and a one-sentence search snippet idea."

2. On-page optimisation with AI (10–30 mins per page)

For any page, use AI to create:

SEO title (60–65 chars) and meta description (120–155 chars)
Optimised H1 and H2 outline that maps to keyword clusters
Suggested internal links and anchor text

Example meta generation prompt:

"Write an SEO title and meta description for a local plumber service page targeting 'emergency plumber sydney' — keep title ≤65 characters and meta ≤150 characters. Include a strong call to action."

3. Content creation & optimisation (30–90 mins)

Rather than full-length generic copy, instruct AI to write concise, intent-matching sections and FAQ entries. Use the AI-generated outline and then:

Human-edit for local specifics and trust signals (years in business, licences, guarantees)
Use semantic variations and add a short FAQ section to capture featured snippets

4. Images & accessibility

Generate optimized alt text and descriptive filenames with AI. Example prompt:

"Provide 5 SEO-friendly alt texts for photos of a plumber repairing a burst pipe in a kitchen. Keep alt text descriptive, 6–12 words each."

5. Structured data & technical fixes

AI can output JSON-LD schema (LocalBusiness, Service, FAQ) and suggest crawl fixes. Use an AI prompt to produce schema and then copy/paste into page head.

Example: Ask AI for "FAQPage JSON-LD for these three questions and answers" and paste output into template.

6. Monitoring & alerts

Automate weekly checks: ranking drops, new 404s, crawl errors. Use scripts or platform features (Search Console + Zapier + GPT) to summarise anomalies into an email or Slack digest.

AI for UX & conversion rate optimisation

Small UX improvements often deliver the biggest conversion gains. AI helps you find friction fast and test high-impact fixes.

Session analysis & summarisation

Upload session transcripts or heatmap snapshots to an AI summary tool (or provide the key events) and ask for prioritized issues:

"Summarise 50 session recordings where users abandoned checkout. Provide the top 5 reasons for drop-off and three suggested quick fixes."

Personalisation & content variants

Use AI to create micro-variants of headlines, CTAs and hero copy tailored by audience (geo, referral, ad campaign). Test with simple A/B experiments.

Create 3 headline variants per landing page using AI prompts that include city name and pain point.
Generate 2 CTA alternatives that emphasise speed vs price vs guarantee.

Accessibility & readability

Run content through AI to produce plain-language summaries and check contrast/accessibility suggestions.

Small changes like clearer headings and larger CTA buttons can increase conversions by double digits.

Speed optimisation with AI insights

AI tools can recommend which assets to lazy-load, compress or replace. Combine PageSpeed Insights with automated suggestions into a single prioritized list.

AI for marketing performance: ads, email & CRO

Turn website insights into higher-performing campaigns by using AI to generate, optimise and test marketing creatives and messages.

Ad creative & copy generation

Feed the AI a top-performing landing page and ask for ad headlines, descriptions and image ideas tailored to Facebook, Google and native placements.

Email subject lines & sequences

Use AI to write subject line variants and follow-up sequences based on page behaviour (visited pricing, abandoned cart, read blog).

"Write 6 subject lines for an abandoned-contact email for 'house cleaning booking' visitors who viewed pricing but didn't submit. Keep them under 50 characters and test urgency vs value."

Attribution & insight generation

Feed AI with analytics summaries (top pages, campaigns, conversion rates) and ask it to explain where to invest next month and why. Use that output as a one-page recommendation for stakeholders.

Tools, prompts & ready templates

Recommended tools

ChatGPT / GPT-4o: Generating titles, meta, outlines, prompts.
SurferSEO / Clearscope: Content-level optimisation & keyword intent.
Ahrefs / Semrush: Keyword validation and backlink research.
Hotjar / FullStory: Session analysis for UX insights.
PageSpeed Insights + Lighthouse: Speed diagnosis and lab data.
Zapier or Make: Automate alerts from Search Console to Slack with AI summaries.

High-value prompt templates

Keyword clustering:

"Cluster these keywords into topical groups and label each group with user intent. Output as JSON: {group:[], intent:}."

Meta generation:

"Create an SEO title (≤65 chars) and meta description (≤150 chars) for this service page: [page content]. Include primary keyword and CTA."

Page rewrite for clarity:

"Rewrite this paragraph to be shorter and clearer for mobile users; keep the same facts and include the phrase 'book now' once."

Sample JSON-LD (FAQ)

{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "How long does AI optimising take?", "acceptedAnswer": { "@type": "Answer", "text": "Quick wins (titles, meta, simple content edits) can be done in hours; full technical and CRO programs take weeks." } } ] }

30/60/90 day AI optimisation playbook

A compact plan to move from discovery to measurable wins.

Days 1–30

Discover & Fix Quick Wins

Run an AI-assisted SEO audit (titles, metas, headings)
Generate and implement 10 high-impact meta titles/descriptions
Compress top 5 large images and add AI alt text
Create one FAQ per top service page

Days 31–60

Test & Improve UX

Use AI-summarised session data to prioritise 3 UX fixes
Run A/B tests for hero headline and CTA
Deploy personalisation rules for 2 top audience segments

Days 61–90

Scale & Automate

Automate weekly SEO anomaly reports to Slack with AI summary
Scale content production for 5 keyword clusters
Use AI to create ad variations and optimise bids based on landing page CTR

Measure everything: track organic traffic, conversion rate, bounce rate, and average position. Make decisions based on month-over-month change.

Actionable checklist — do these first

1. Run AI audit for top 10 pages: fix titles, metas, headings.
2. Compress and lazy-load large images; generate descriptive alt text with AI.
3. Create 3 headline & CTA variants per landing page and A/B test.
4. Add FAQ schema to pages with high “people also ask” intent.
5. Automate weekly analytics summary: top pages, conversion drops, and 1 recommended action from AI.

Mini case: local trades business (before → after)

Before

Poor meta tags and missing FAQ schema
Slow hero image, generic copy
No clear CTA or booking microcopy

After (30 days)

Titles & metas rewritten by AI → +18% organic CTR
Hero copy tailored to local intent; A/B test improved conversions by 12%
FAQ schema added → earned featured snippet for one query

Frequently asked questions

Will AI replace SEO experts?

No. AI accelerates research and execution but human judgement (strategy, local knowledge, quality control) remains essential.

How accurate are AI-generated meta descriptions?

Usually good for first drafts. Always review for local specifics, correct contact details and brand tone before publishing.

Is schema generated by AI safe to publish?

Yes, if validated. Always run JSON-LD through a schema validator or Rich Results testing tool before publishing.

How do I measure success?

Track organic sessions, CTR from search, goal conversion rate, bounce rate and average position. Use A/B tests to measure lift in conversions.

Ready to apply AI to your website — the right way?

If you want help implementing these steps, Congero builds optimised, mobile-first websites and runs AI-driven optimisation programs that improve SEO and conversions quickly.

Start an AI Optimisation Audit Learn about Congero Services

Free demo audit — no credit card required. Domain, hosting and unlimited updates available from $49/month.