10 page website cost
A straightforward guide to what drives price, plus realistic budgets and tips to get the best value.
Whether you’re a tradie, small business owner or marketer, this guide breaks down design, SEO, content and marketing costs so you can budget with confidence.
What determines the cost of a 10 page website?
A "10 page" site can range from a simple brochure to a fully optimised marketing machine. Cost is driven by design quality, custom features, content creation, SEO, hosting and ongoing marketing. Below we unpack each factor and give practical budgeting tips.
Use this guide to estimate realistic budgets, prioritise what matters for your business, and choose where to spend for maximum return.
- Clear cost ranges for different project types
- How design, content and SEO affect price
- Actionable tips to control spend and boost value
Typical price ranges for a 10 page website (2025)
Below are common cost bands and what you can expect in each.
Low Budget
$500 – $2,500
- Template-based design, limited customization
- Client provides content and images
- Basic SEO setup (meta tags)
Mid Range
$2,500 – $8,000
- Custom templates, professional design
- Content writing for key pages
- On-page SEO, local optimisation, simple forms
Premium
$8,000 – $25,000+
- Tailored UX, conversion optimisation
- Professional content, photography and video
- Advanced SEO, tracking, integrations and paid campaigns
These ranges are indicative. The right budget depends on your goals: a brochure site needs far less investment than a lead generation engine designed to scale.
What actually makes a 10 page website cost more?
Here are the main cost drivers and how to think about them when planning your budget.
Design & UX
Design quality affects perception and conversion. Custom layouts, iconography, animations and responsive tweaks increase hours and cost.
- Template vs custom—templates save time
- Branding and assets (logo, colours, fonts)
- UX work for leads or bookings raises cost
Development & Integrations
Build complexity (CMS, booking systems, payment gateways, forms, custom scripts) increases developer time and testing.
- CMS choice (WordPress, headless, custom)
- Third-party services and APIs
- Accessibility and browser testing
Content & Media
High-quality copy and bespoke imagery/video increase perceived value and SEO performance—but also cost more.
- Professional copywriting vs owner-written text
- Stock images vs commissioned photography
- Page templates vs unique page designs
SEO & Marketing
Basic SEO is often included, but ongoing SEO and marketing campaigns add costs and are key to traffic and conversions.
- On-page SEO (meta tags, schema, headings)
- Content strategy and blogs for ranking
- Paid media setup and management
Hosting & Ongoing Maintenance
Fast hosting, SSL, backups, and software updates are ongoing costs—don’t skip them.
- Managed hosting vs shared—performance matters
- Security and updates
- Monthly maintenance retainer
Tracking & Analytics
Set up conversion tracking, Google Analytics and heatmaps to measure ROI. Initial setup costs, plus monthly reporting, may apply.
Example budgets — what you get for your money
Three practical examples to match different goals and budgets.
Starter Brochure — $1,000
- Template-based 10 pages
- Client-provided content & images
- Basic on-page SEO
- 1 round of revisions
Lead Generation — $5,500
- Custom homepage + 9 optimized pages
- Professional copy for 3 key pages
- Local SEO & contact conversion tracking
- Simple CRM/form integration
Marketing Growth — $15,000+
- Custom UX and conversion funnels
- Full content package and photography
- Advanced SEO, CRO and paid media setup
- Monthly analytics & optimisation retainer
Actionable tips to budget for a 10 page website
Prioritise investments that improve leads and conversions first.
1. Define the site’s job
Is the site a brochure, lead generator, or e-commerce gateway? Set the primary goal — every dollar should support that goal.
2. Split budget into 3 buckets
Design/Development (50%), Content/SEO (30%), Hosting & Maintenance (20%). Adjust based on your priorities.
3. Get fixed quotes for scope
Avoid open-ended hourly estimates. Ask for itemised quotes: pages, templates, integrations, SEO, and monthly costs.
4. Prioritise pages
Invest in homepage, services, contact and 1–2 high-conversion landing pages. Lower priority pages can be simpler templates.
5. Plan for monthlies
Factor ongoing SEO, hosting and updates into monthly costs — typically $50–$500/month depending on needs.
6. Measure ROI
Decide which KPIs matter (calls, leads, bookings). Track them from day one so you know whether your investment pays off.
Quick budget rule
If you expect the website to generate meaningful leads, plan for a mid-range or premium budget. Saving too much on design and SEO often reduces long-term return.
Ways to reduce cost without killing quality
Smart choices that keep the site professional and affordable.
Use a high-quality template
A premium template plus small customisations often delivers great results cheaper than full custom design.
Write your own first draft
Provide initial content and let professionals polish key pages—saves copywriting costs.
Stagger upgrades
Launch a functional site first, then add advanced SEO, tracking and paid campaigns as revenue grows.
10 page website checklist
Use this before you ask for quotes or sign a contract.
- List of 10 pages and primary goal for each
- Who will provide content and images
- Must-have integrations (booking, payments, CRM)
- Target locations and keywords for SEO
- Expected monthly budget for hosting, SEO and ads
Frequently asked questions
Short answers to common pricing questions.
Typically 2–6 weeks depending on content readiness, complexity and feedback cycles.
Basic on-page SEO (meta tags, headings, local schema) is usually included. Ongoing SEO is a separate monthly investment.
Many agencies and platforms offer payment plans or monthly subscriptions that include hosting and updates—ask for options.
Ready to plan your 10 page site?
Compare quotes, fix a scope and get a realistic timeline — start with a quick demo.
