Practical guide 2025

10 page website

How to plan, write and build an effective 10‑page site that ranks, converts and scales

A well-structured 10-page website is the sweet spot for many small businesses — enough pages to target core services and keywords, while remaining easy to manage. This guide gives you a practical plan: page list, content templates, SEO and UX rules, technical checklist and a launch plan.

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Strategic pages

3–5

Primary keywords targeted

~600–1,000

Recommended words on Service pages

60s

Core CTA visible within 60 seconds on mobile

In this guide

Why a 10 page website works Recommended 10‑page structure Page templates & content structure SEO checklist (on-page & technical) UX, navigation & CTAs Images, media & accessibility Launch checklist Ongoing maintenance & growth FAQs How to get started

Why a 10‑page website is the right size for many small businesses

Ten pages give you room to highlight your business's core services, build trust, target local search terms, host proof (projects/testimonials) and capture leads—without overwhelming visitors or your content pipeline.

Focused SEO

Each page can target a small cluster of keywords with clear intent—better for rankings than a single bloated page trying to rank for everything.

Clear UX

Visitors find what they need quickly. Less cognitive load = higher conversions.

Manageable content

Ten pages are easy to keep updated—ideal if you want unlimited updates included with a subscription service.

Recommended 10‑page structure (with purpose)

Below is a tried-and-tested page list. Swap pages to suit your business (e.g., replace a service page with an online booking page).

Home — Clear value proposition, main CTA, quick service links, top reviews.
About — Story, credentials, team, trust signals.
Services (overview) — Short descriptions linking to individual service pages.
Service A — Deep page for your primary revenue service (600–1,000 words).
Service B — Second service page (600–1,000 words).
Service C — Third service page (600–1,000 words).
Portfolio / Projects — Case studies with results, images and outcomes.
Pricing / Packages — Clear pricing or package starting points and inclusions.
Blog / Resources — Helps with SEO and authority; start with 3–5 posts.
Contact — Form (or clear contact options), click‑to‑call, map, opening hours, schema.

Pro tip: If you offer more than three main services, combine less important services on the Services overview page to keep total pages to ten for a lean launch.

Page templates & content structure (copy-ready outlines)

Use these templates as a starting point—swap words to match your voice and local keywords.

Home (template)

URL: /
Title tag: [Primary Service] in [Location] — [Business Name]
Hero: 1–2 sentence value prop + main CTA (phone or enquiry)
Sections: Services quick links, trust (reviews/logos), 1 featured case study, clear CTA, contact snippet
Word target: 350–600 words (focus on conversions)

Service page (template) — use for each Service A/B/C

URL: /service-name/
Title tag: [Primary Keyword] in [Location] — [Service Name] | [Business]
H1: Primary keyword phrase (exact)
Intro: 50–120 words addressing intent and immediate CTA
Sections: Benefits, process / how we work (bulleted), pricing guide or starting price, FAQs (3–6), case study/image gallery
Word target: 600–1,000 words

Portfolio / Case study

Format: Problem → Solution → Results
Include: Before & after images, concrete metrics (time saved, % increase, revenue) and testimonial
Schema: Use CaseStudy or mark up with CreativeWork and Review

Best practices across pages

Unique title tag and meta description per page (title 50–60 chars, meta 120–160 chars).
One H1 per page, clear H2/H3 hierarchy for scannability.
Internal linking: link services → related blog posts → portfolio to pass relevance and authority.
Include a visible CTA near the top and again after key sections.

SEO checklist — on-page, local and technical

Keyword & intent mapping

Map 1 primary keyword per page (commercial intent for service pages: "service + location").
Create a secondary keyword list for each page (long-tail, question-based queries).
Use blog posts to target informational queries that lead into service pages.

On-page essentials

Title tag: include primary keyword near the start.
Meta description: convey benefit + CTA (120–160 chars).
H1 must include the primary keyword; use H2/H3 for logical sections.
Image alt text: describe image and include keyword where natural.
Use structured data: LocalBusiness, Service, ContactPage, BreadcrumbList, Article for blog posts.

Local SEO

Consistent NAP (name, address, phone) on Contact page and footer.
Set up and optimise Google Business Profile; link to site and include services.
Use location pages only if you have multiple physical locations (avoid duplicate content).

Technical SEO

HTTPS is mandatory.
Fast hosting, CDN, and caching—aim for mobile LCP < 2.5s.
Mobile-first design, responsive images (srcset / webp), lazy loading.
robots.txt + XML sitemap (auto-generated). Submit sitemap to Search Console.
Canonical tags to prevent duplicate content issues.

Pro tip: A single well-optimised service page that matches commercial intent will often beat many thin pages. Prioritise depth and trust elements.

UX, navigation and conversion-focused layout

Good SEO brings visitors; good UX turns them into customers. These rules keep friction low and conversions high.

Navigation

Keep primary nav to 5–7 items; use a clear hierarchy.
Include Services dropdown linking to the three service pages.
Use breadcrumb trails on deeper pages.
Header: visible phone and primary CTA (book/get a quote).

Calls to action (CTA)

Primary CTA (phone or enquiry) above the fold and in footer.
Secondary CTA for case studies or pricing to build trust before asking for a contact.
Use urgency sparingly (eg. limited slots), be honest.

Mobile-first & accessibility

Buttons large enough for thumbs; tap targets ≥ 44px.
Color contrast ratio ≥ 4.5:1 for body text.
All images have alt text; headings form a clear outline.
Enable click-to-call phone links and add structured opening hours.

Images, videos and accessibility

Image best practices

Use real photos of your team and work where possible—trust beats stock for service businesses.
Serve responsive images (srcset) and WebP; compress to keep images ≤ 150KB where possible.
Always include descriptive alt text that aids both SEO and accessibility.

Video and interactive media

Use short 30–90s videos explaining the service or showing a job in progress.
Lazy-load video iframes; host videos on a lightweight CDN or use an embed player with lazy-loading.
Transcripts for accessibility and extra content for search engines.

Example: show before/after, short caption, and a 2‑line outcome summary (time, cost, benefit).

Launch checklist — test before you go live

Content & SEO — Titles, meta descriptions, H1s, alt text and schema validated.
Mobile testing — Check on multiple device sizes, iOS and Android.
Performance — LCP < 2.5s, CLS minimal, run PageSpeed Insights & fix major issues.
Forms & tracking — Submit test contact forms, set up GA4, events for CTAs, and GSC verification.
Security & index — SSL active, robots.txt reviewed, sitemap submitted to Google Search Console.

Once live, monitor Search Console for crawl errors and analytics for traffic spikes or drop-offs in the first 30 days.

Ongoing maintenance & growth plan

Weekly

Check form submissions and phone leads.
Security scans and uptime monitoring.

Monthly

Review analytics, top pages and search queries.
Publish 1 blog/resource that targets a high‑intent keyword.

Quarterly

Refresh service pages: add new projects, testimonials and update prices.
Test and update CTAs and landing sections for conversion improvements.

Want to keep things simple? Choose an all-in-one subscription that includes hosting, domain, SSL, unlimited updates and local SEO—so you can text changes and focus on customers, not maintenance.

Frequently asked questions

How long does it take to build a 10‑page site?

With a focused process and content prepared, a professional subscription service can launch in 24–72 hours. DIY builds typically take weeks.

What's the ideal word count per page?

Service pages: 600–1,000 words. Home: 350–600 words. About/Contact: 300–500 words. Blog posts: 800–1,600 words depending on topic.

Do I need a blog for SEO?

Yes—start small. Use the blog (Resources) to target informational and long-tail queries that feed traffic into your service pages.

How do I measure success after launch?

Track organic visits, phone calls, form submissions, and conversion rate. Set goals in GA4 and review monthly trends.

How to get started building your 10‑page website

Follow this simple 4-step process to move from plan to live site fast.

1. Plan & map

Pick your 10 pages, assign primary keywords and decide your main CTA. Use the templates above.

2. Gather assets

Collect business description, high quality photos, logos, testimonials and pricing details.

3. Build & optimise

Create pages, add schema, set up analytics and test performance on mobile.

4. Launch & measure

Submit sitemap, monitor Search Console and review leads generated in month 1.

Want this done for you?

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