Melbourne Pricing Guide 2025

- website for small business melbourne price

Real local costs, what to budget for, and how to get a Melbourne-ready website without hidden fees.

Whether you're a tradie in Brunswick, a cafe owner in Fitzroy, or a consultant in South Yarra — this guide breaks down the true cost of a small business website in Melbourne for 2025, plus practical ways to save time and get results fast.

$49
Congero monthly price
60s
Demo & site started via text
Unlimited
Updates included
Local SEO
Google Business Profile setup

How much does a small business website cost in Melbourne (2025)?

Short answer: it depends. Expect to pay anywhere from $0 (time only) to $10,000+ depending on whether you DIY, hire a local Melbourne agency, or use an all-in-one subscription service. Below we break real numbers down for Melbourne businesses.

DIY (Wix/Squarespace)

$15–45/mo
  • Low monthly platform fee
  • 40+ hours of setup
  • No local SEO done for you
Hidden time cost matters in Melbourne's competitive local markets.

Local Melbourne agency

$3,000–10,000+
  • Custom design and strategy
  • Long lead times (weeks)
  • Ongoing updates often billed hourly
Upfront cost can be high, but full ownership is common.
Congero

Professional subscription (Congero)

$49/mo
  • Domain, hosting & SSL included
  • Local SEO + Google Business integration
  • Unlimited text-in updates
No lock-in contract. Live in minutes.

What Melbourne businesses actually pay (first year)

DIY Total (incl. time value @ $60/hr)
$2,800–6,000+
Platform fees + your time + extra apps
Congero Subscription
$588
All-inclusive for 12 months at $49/mo

Melbourne-specific extras (booking systems, trade licences, or advanced e-commerce) can add to costs — but for most small local businesses, an all-inclusive subscription covers the essentials and keeps pricing predictable.

What a $49/month Melbourne website includes

A strong local website must convert visitors into calls and messages. Here's what to expect when you choose an all-in-one subscription built for Melbourne small businesses.

Mobile-first responsive design

Designs that look great on phones — essential for customers searching "near me" while on the go in Melbourne.

Local SEO & Google Business setup

On-page SEO, schema, and Google Business Profile optimisation so you show up for suburbs like Melbourne CBD, St Kilda, and Footscray.

Live in under 60 seconds (demo)

Start with a quick demo via WhatsApp — Congero's AI creates a site shell in moments, editable by text.

Unlimited updates included

Text changes — new price, special, photo — and we'll update your site. No hourly fees.

Hosting, SSL & domain management

Everything managed for you, including automated backups and security monitoring.

Monthly analytics & growth insights

Clear reports showing which suburbs and services drive enquiries, so you can focus ad spend where it works.

Pro tip: For Melbourne businesses, make sure your provider embeds suburb-targeted headings and schema (e.g., "Plumber in Richmond") so you win local intent searches.

DIY vs Local Agency vs Subscription — Which suits Melbourne businesses?

Option Typical Cost (Year 1) Time to Launch Local SEO Best for
DIY (Wix/Squarespace) $180–540 2–6 weeks (40+ hrs) No — unless you do it Very small budgets, hobbyists
Local Melbourne Agency $3,000–10,000+ 4–12 weeks Usually included (higher cost) Businesses needing bespoke branding or complex features
Congero Subscription $588/yr ($49/mo) Minutes — demo, 24hrs live Included & localised Busy owners who want results fast

Decision checklist for Melbourne businesses

  • Do you want local customers calling today? Prioritise fast launch + local SEO.
  • Do you have time to learn and maintain a site? If not, choose a managed subscription.
  • Do you need deep customisation or integrations? Consider an agency.

Hidden Melbourne-specific costs to watch

Melbourne businesses often face extra costs that don't appear on a simple price list.

Booking & POS integrations

If you're a cafe, salon or trades business needing booking or POS sync, expect recurring fees for third-party apps ($10–50/mo) and setup costs if an agency must integrate them.

Photo and licence costs

Professional photos of your shop, team or work in Melbourne often improve conversions — budget $200–800 for a local photographer (one-off).

Google Business verification & duplicate listings cleanup

Fixing old or duplicate listings, claiming service-area pages, and removing bots can require specialist help ($150–600 one-off) but dramatically improves local visibility.

How to avoid surprises

  • Ask for an all-inclusive Melbourne package that lists extras
  • Get written estimates for integrations and photography
  • Choose month-to-month so you can cancel if needed

Local SEO: Winning Melbourne searches

Melbourne searches are often suburb-specific. Ranking for "electrician melbourne" is different from "electrician footscray". Here’s what matters:

  • Suburb-specific pages: Create service pages for key suburbs you serve (e.g., Richmond, Brunswick, St Kilda).
  • Google Business Profile: Optimise categories, photos, and regular posts; encourage reviews from Melbourne customers.
  • Schema & NAP consistency: Ensure your name, address, phone are identical across site and directories.
  • Local backlinks: Sponsorships, local directories, and Chamber of Commerce listings help.

Quick Melbourne checklist

Set primary suburb in title tags
Embed Google map and service-area
Ask 5–10 customers for reviews
List on local Melbourne directories

How to get a Melbourne-ready website (fast)

Simple 3-step path for busy Melbourne owners who want results, not headaches.

1. Start with a demo

Text us your business name and suburb — get a live demo site in under 60 seconds.

2. Review & localise

We tailor copy and suburb pages (e.g., "Melbourne CBD", "Richmond") and set up Google Business Profile.

3. Go live & track

Launch quickly, get monthly analytics, and request unlimited updates via text.

Get your Melbourne site started now

Congero builds mobile-first, Melbourne-optimised websites for a flat $49/month — domain, hosting, local SEO and unlimited updates included. No lock-in contract.

Try the Free Demo (WhatsApp)

Frequently asked questions — Melbourne

How much will a basic Melbourne small business site cost to start?
With Congero it's $0 upfront and $49/month. DIY is $15–45/month plus your time. Agencies usually charge thousands upfront.
Will Congero optimise for Melbourne suburbs?
Yes. We localise page titles, headings and schema, and set up your Google Business Profile to target suburbs you serve.
Do I own my domain?
Yes — you can register a new domain via us or bring an existing domain and we'll point it. Your domain is yours to keep.
What if I need booking or e-commerce?
Basic booking and small e-commerce are supported; some integrations may have additional third-party fees. We provide clear estimates before adding them.

Stop guessing the price — get a Melbourne-ready website now

Start with a free demo and see a live site shell in under 60 seconds. Flat $49/month — domain, hosting, local SEO and unlimited updates included.

Prefer a quick chat? Text us and we'll show a demo site in 60s.

Explore Our Topics

Business Types

Explore our business types articles and expert advice.

View Articles

Comparisons

Explore our comparisons articles and expert advice.

View Articles

Features

Explore our features articles and expert advice.

View Articles

Guides

Explore our guides articles and expert advice.

View Articles

Regions

Explore our regions articles and expert advice.

View Articles

Recent Articles

Get Started Right Now!

Enter your name and number and we'll get you started immediately. Get your demo in 60 seconds.

100% FREE TO TRY - We text once. No spam. No payment required.