For Tradies
wordpress websites for tradies
Build trust, rank in local search, and turn project photos into paying jobs
WordPress gives tradies the flexibility to showcase completed work, target local customers, and scale features as your business grows. Below are practical tips—plus how Congero helps tradies launch and maintain a high-performing site without the hassle.
Local SEO
Target 'near me' customers with service pages & schema
Showcase Work
Before/After galleries convert browsers into calls
Easy Updates
Add jobs, prices, or specials in minutes
Ownership
Own your domain and content—migrate any time
Why WordPress is ideal for tradies
WordPress is the world’s most popular CMS because it balances power with ease-of-use. For tradies, that means:
- Flexible portfolios: Add galleries, projects, and service pages that highlight every job.
- SEO-friendly structure: Customizable page titles, URLs, and plugins (like schema & sitemap tools) that help you rank locally.
- Scalable features: Start with a basic brochure site and add online bookings, testimonials, or eCommerce later.
- Ownership & control: You own the site content and domain—no vendor lock-in.
Pro tip: Pair WordPress with a fast, secure host and a lightweight theme for the best performance on mobile—where most customers search.
How tradies should showcase services & projects (practical tips)
Project Galleries
Create dedicated project pages with 6–12 high-quality photos. Include a short project summary, materials used, timeframe, and a clear call to action.
Before & After
Use side-by-side photos or sliders to show transformation—these are powerful trust builders and social-ready content.
Service Pages per Job
Create a page for each service (e.g., emergency plumbing, roof repair). Use local keywords: 'plumber Melbourne north' or 'emergency electrician Sydney CBD'.
Customer Testimonials
Add short quotes, customer names, suburb, and photos where possible. Video testimonials convert especially well.
Local Trust Signals
Embed Google Business Profile, show service areas, trading hours, insurance/licence info, and repeat local suburbs on pages.
Clear Calls-to-Action
Add a sticky phone button, a 'book now' link, and simple contact blocks on every page. Make calling you one tap on mobile.
Want examples? Use your best recent job as a case study page: problem → solution → photos → results → customer quote → CTA.
WordPress + SEO: getting found by local customers
WordPress gives tradies the tools to win local search. Follow these steps:
- Service pages with local keywords: Each page should target a specific service + suburb (e.g., "roof plumber Brisbane North").
- Schema & business markup: Add LocalBusiness schema to help Google show service hours, ratings, and contact details in search results.
- Google Business Profile: Keep your GBP listing consistent with your website NAP (name, address, phone) and post photos of completed jobs.
- Fast mobile pages: Use caching, optimized images, and a lightweight theme. Page speed improves rankings and conversions.
- Review acquisition: Ask happy customers for Google reviews and display them on your site—social proof boosts clicks from search pages.
WordPress plugins like Yoast or Rank Math simplify on-page SEO, while schema plugins automate structured data. If you're short on time, have a pro set this up to avoid errors.
Technical checklist for tradies' WordPress sites
Mobile-first design
Make call actions and galleries easy to use on phones.
Fast hosting & CDN
Important for PageSpeed and same-day customers.
SSL / HTTPS
Security + trust signal for Google and browsers.
Image optimisation
Compress photos, use WebP, and lazy-load galleries.
Structured data
LocalBusiness, Service, and Review schema for rich results.
Analytics & goals
Track phone clicks, contact form submissions and booking requests.
How Congero helps tradies (fast, affordable, no fuss)
Whether you want WordPress or a managed alternative, Congero specialises in getting tradies online quickly and profitably. Key benefits for tradies:
- Launch fast: Start with a demo and get a working site quickly—our workflows are designed for busy tradies.
- Local SEO built-in: We optimise meta tags, schema, and service pages so you appear for "near me" searches.
- Unlimited updates: Text updates to change prices, add jobs or specials—no extra hourly fees.
- Hosting & domain: SSL, secure hosting, and monthly analytics included in one predictable fee.
- No lock-in: Month-to-month subscriptions mean you can leave anytime and keep your domain and content.
Want a WordPress site we manage for you? We can deploy on WordPress (or recommend the best managed setup) and handle backups, updates, and SEO—so you focus on jobs, not hosting panels.
All-inclusive from $49/month
Hosting, domain, SSL, local SEO and unlimited updates—month-to-month.
DIY WordPress vs Managed service (what tradies should know)
| Factor | DIY WordPress | Managed / Congero-style |
|---|---|---|
| Setup time | 20–60 hours (themes, plugins, images) | Hours — we do it for you |
| Technical maintenance | Your responsibility (updates & backups) | Handled monthly |
| SEO & schema | Possible with plugins—requires setup | Built-in & monitored |
| Cost predictability | Varies (hosting, premium plugins, time cost) | Fixed monthly fee |
| Updates & changes | You do them or pay hourly | Unlimited requests included |
Simple 3-step plan to get your WordPress tradie site live
1. Gather job photos & info
Collect 6–12 strong photos per job, a short description, suburb, and any before/after shots.
2. Create service pages
List your trades (e.g., roofing, plumbing) and the suburbs you serve. One page per service helps local SEO.
3. Launch & track
Get the site live, connect Google Business Profile and Analytics, and start monitoring calls and enquiries.
Need help? We’ll manage WordPress for you
From setup to local SEO and unlimited updates—let us handle the tech so you can handle the jobs.
Frequently asked questions
Is WordPress hard to use for tradies?
WordPress has a learning curve, but with a simple editor and good theme you can add photos and updates quickly. If you prefer not to deal with it, a managed service will handle it for you.
Will a WordPress site help me get local jobs?
Yes — with service pages targeting suburbs, LocalBusiness schema, Google Business Profile and review management, WordPress sites can drive more local leads.
How long to see results in search?
Local SEO improvements can show traction in weeks for competitive suburbs, but most tradies see noticeable increases in enquiries within 4–12 weeks after optimised pages and GBP updates are applied.
Can I switch providers later?
Yes. With WordPress you own your site content and domain—migration is straightforward if you keep backups and control DNS access.
Ready to turn your projects into paying jobs?
Whether you want a WordPress site you manage or a fully-managed solution, get a site that ranks locally, looks professional, and converts visitors into calls.
Get Started NowAll plans include hosting, SSL, and monthly analytics. Month-to-month—no lock-in contracts.
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