websites for upholstery shop
Convert curious browsers into booked restorations and repeat customers with a fast, local SEO-optimised website built for upholstery businesses.
Why every upholstery shop needs a dedicated website
A tailored website does more than show your phone number — it builds trust, showcases workmanship, gets you found in local searches and turns enquiries into bookings and sales.
Be found locally
Local SEO (service pages, schema, Google Business integration) helps customers searching for "upholstery repair near me" find you first — not a marketplace or competitor.
Showcase your portfolio
High-quality before & after galleries and project case studies build credibility faster than reviews alone — customers want to see your craft.
Capture bookings & leads
An optimized website converts visitors into booked collections, drop-offs or on-site measurements via clear CTAs and simplified contact methods.
Sell remnant fabric and cushions online
Add simple product pages for cushions, fabric remnants and ready-made items. Even a small online shop increases revenue and reduces waste.
- Integrated payment options
- Manage stock from your phone
- Promote seasonal sales and clearance
Build trust with clear policies
Display turnaround times, warranty info and fabric sourcing details. Transparent policies reduce questions and speed up the decision process.
What a great upholstery website includes
We build sites specifically for trades and workshops — informative service pages, galleries, booking CTAs and local SEO are all included.
Service Pages
Dedicated pages for reupholstery, custom furniture, foam replacement, marine upholstery and automotive seats — optimised for the keywords your local customers use.
Before & After Galleries
Fast-loading, captioned galleries that help customers visualise the quality of your work and the types of fabrics you handle.
Click-to-Call & WhatsApp
Enable direct contact from mobile users — most upholstery enquiries start with a quick call or photo sent via WhatsApp.
Simple eCommerce
Sell cushions, throw covers or remnant fabrics with secure payment and inventory control — no heavy shop required to increase revenue.
Bookings & Quotes
Offer online quote requests or appointment slots for measurements. Turn casual visitors into paying customers with clear next steps.
Local SEO & Schema
We configure NAP, service-area targeting and structured data so Google shows your business for "upholstery repair near me" searches.
How to showcase your upholstery work online (what converts)
The right photos and captions make a big difference. Use this checklist to create a portfolio that wins jobs.
Photo checklist
- Before & after pairings — same angle, same lighting
- Close-ups of stitching, foam, hardware and joinery
- Wide room shots that show the finished item in context
- Fabric swatch photos with colour names and references
Copy tips that sell
- State turnaround times and typical price ranges (or “from” prices)
- Explain your process: pickup/delivery, foam replacement, stain protection
- Highlight quick wins — free quotes, pickup service, warranty
- Use local phrases — suburb names, landmarks and service-area terms
Simple pricing & unlimited updates
Congero offers a managed website plan designed for small trade businesses — one predictable monthly fee, and we handle hosting, domain and updates.
$49
per month (all inclusive)
- Domain registration or transfer
- Secure hosting & SSL
- Local SEO & monthly analytics
Cancel anytime • No hidden fees
Unlimited updates
Text us changes — new photos, prices, special offers — and we publish updates in minutes at no extra cost.
Support & growth
Monthly insights show which services drive enquiries so you can focus on profitable jobs and scale your workshop.
Get your upholstery website live in under 60 seconds
No design meetings, no developers — tell us about your business via WhatsApp and see a real website preview instantly.
1. Request Demo
Text "GO" to our bot or click the demo link.
2. Answer Quick Questions
Tell us services, location and a couple of photos.
3. AI Builds Your Site
Design, pages and SEO are generated instantly.
4. Go Live & Grow
Connect domain, get bookings and request edits by text.
SEO tips that bring customers through your door
Small, consistent changes on your website and Google Business Profile dramatically improve search visibility.
Target local keywords
Use phrases like "upholstery repair [suburb]", "sofa reupholstery near me" and service + suburb combinations across service pages.
Use structured data
Implement LocalBusiness and Service schema so search engines list your services with pricing, opening hours and phone number.
Collect reviews
Ask satisfied customers for Google reviews and display testimonials — they improve conversions and local rankings.
Fast gallery images
Compress photos and include ALT text describing the job and suburb to help both SEO and accessibility.
Service-area pages
Create targeted pages for each suburb or region you serve with local references and tailored CTAs.
Track conversions
Use monthly analytics to see which pages drive phone calls, quote requests and shop visits, then double down on what works.
Frequently asked questions — upholstery websites
Answers to the most common questions we get from upholstery shop owners.
You’ll see a preview in under 60 seconds after providing basic details. Domain setup and final publishing usually take a few more minutes. After launch, you can request unlimited updates by text.
Yes. We can integrate simple booking forms, quote request flows and secure payment for products like cushions or remnant fabric. For complex booking systems we can recommend compatible plugins or setup options.
Not at all. Congero's model lets you request changes via WhatsApp/text. Want a new gallery or a price update? Text us and we’ll publish it — no logins or learning curve required.
We integrate Google Business Profile links and make it easy to display reviews on-site. We also show you which pages drive the most enquiries so you can encourage reviews from satisfied customers.
Real upholstery shops we’ve helped
Local businesses see faster enquiries and better conversion with a professional website that tells their story.
Maple St Upholstery — 3x more leads
"We started getting calls the week our new site went live. The gallery and clear pricing stopped the tire-kickers." — Sarah, owner
Coastline Restorations — higher average job value
"Showing before & after photos increased trust — customers accepted higher quotes because they saw the quality." — Mark, lead upholsterer
Suburb Seatworks — bookings up 40%
"People book directly from the site now. The automated SEO picks up local searches we used to miss." — Ben, manager