websites for roofing supply store
Build a high-converting, mobile-first website that attracts contractors, homeowners and trade accounts — with fast ordering, product search, and local SEO built in.
Why every roofing supply store needs a modern website in 2025
Contractors and homeowners search online first. A purpose-built website positions your store as the local authority, increases trade account sign-ups, reduces phone orders and lets customers buy or reserve materials 24/7.
Be Found Locally
Local SEO and Google Business Profile integration help contractors find your closest branch for same-day pickups and deliveries.
Sell Online — Retail & Trade
Offer online checkout for homeowners and trade pricing/checkout for contractors with account pricing, quick re-order and invoicing.
Open 24/7
Accept enquiries and reservations outside store hours, reduce missed sales and speed up the ordering process with quotes available online.
Essential website features built for roofing suppliers
Every feature below helps you reduce friction, serve tradespeople faster, and increase average order value.
Product Catalogue & Filtering
Organise hundreds of SKUs with categories (roofing sheets, underlay, nails, flashings, insulation), filters (brand, gauge, colour), and fast search so contractors find what they need quickly.
- Bulk pack sizes and single items
- Product datasheets, cut-sheets and safety docs
- Clear stock status and lead times
Trade Accounts & Pricing
Allow contractors to apply for trade accounts, see negotiated pricing, view unpaid invoices, and request credit — all from the same site.
- Tiered pricing & minimum order rules
- Quick re-order lists and favourites
- Approval workflows for new trade customers
Delivery & Click & Collect
Display delivery zones, rates, and same-day collection options. Offer live ETA updates and integrate with drivers or third-party couriers.
- Scheduled deliveries and morning/afternoon slots
- Instant collection push notifications
- Integration-ready for dispatch systems
Quoting & Invoicing
Generate instant quotes from the product list, convert quotes to orders and sync invoices with your accounting tools.
- Save customised project quotes per customer
- Convert quotes to orders with one click
- Export invoices to Xero or QuickBooks
Sell more with a checkout built for roofing materials
A checkout that handles pallet pricing, freight bookings, and contractor accounts reduces abandoned carts and improves margins.
Bulk / Volume Pricing
Automatic price breaks for pallet orders, quantity discounts and negotiated trade pricing shown after login.
Freight & Handling
Real-time freight estimates, curbside vs liftgate options and freight rules for oversized roofing materials.
Multiple Payment Options
Accept card, EFT, account invoicing and buy-now-pay-later options adapted for trade customers.
Win local search and be the go-to supplier in your service areas
Roofing contractors look for nearest stock, same-day pick-up and delivery. Local SEO ensures you appear for key searches like "roofing supplies near me" or "roofing materials [suburb]".
Multi-Location Pages
Create location-specific pages with unique NAP (name, address, phone), opening hours, stock specials and local staff details to rank each branch independently.
Product-Level SEO
Optimised product titles, structured data and local schema help Google show product availability, pricing and store pickup directly in search results.
Content that converts contractors into loyal customers
Educational pages and tools position your store as an expert and reduce returns or incorrect orders.
Project Estimators
Add simple calculators for material quantities (sheets, battens, underlay) to help contractors estimate and order accurately.
Reduce oversupply and waste
How-to Guides & Spec Sheets
Publish installation guides, warranty documents and product spec sheets to increase trust and improve search rankings.
Boost time-on-site and SEO
Customer Testimonials
Highlight trade accounts and contractor projects with photos and short case studies to build credibility.
Lead Capture & Trade Sign-ups
Use clear CTAs for trade account applications, contractor credit inquiries and bulk quote requests; link directly to your quoting workflow.
How one roofing supplier doubled trade orders in 90 days
A regional supplier switched to a purpose-built website with trade pricing, product filters and click & collect.
+110%
Increase in trade orders
-40%
Fewer phone-based order errors
2 weeks
From demo to first live trade checkout
Frequently asked questions — roofing supply websites
Answers to common questions about features, pricing and timelines.
With Congero's AI-driven process, you can have a working website preview in under 60 seconds after providing basic details. Custom inventory imports or wholesale integrations may take a few additional days depending on data readiness.
Yes. We support CSV imports, supplier feeds and API integrations for ongoing stock sync. We also help map categories, prices and units so your online catalogue matches warehouse stock.
Absolutely. Trade accounts with tiered pricing, purchase orders and credit terms are standard features. Integrations with accounting packages for invoicing are also available.
Your site can include returns policy pages, warranty terms, and links to compliance documents or MSDS. We recommend reviewing industry-specific regulations with your compliance officer.
Ready to give your roofing supply store a website that sells?
Start with a free demo — get a live site preview and see how trade accounts, quoting and inventory can work for your store. No setup fee, no lock-in.
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