websites for lighting store
Showcase fittings, sell lamps, and drive local showroom visits with a fast, mobile-optimised website built specifically for lighting retailers.
Why your lighting store needs a professional website
Customers research fixtures, compare specs and look for nearby showrooms before they buy. A tailored website turns casual browsers into appointment bookings, phone calls and online sales.
Get found in local searches
Local SEO, schema markup and consistent NAP listings make you appear in "lighting store near me" and "lighting showroom [suburb]" searches — the highest intent visitors.
Sell online with a product-first layout
E-commerce pages optimised for product photos, specifications, pricing, and related accessories reduce friction and increase average order value.
Drive showroom visits and calls
Click-to-call, store hours, appointment booking prompts, and a clear directions widget convert online interest into in-store visits.
Features every lighting store website should have
Congero builds sites with retail and showroom needs in mind — from product filters to lighting calculators and trade pricing pages.
Mobile-first product galleries
Swipeable galleries and zoomable photos ensure customers can inspect finishes, textures and bulb fittings on any device.
- High-resolution product images
- Multiple angles & lifestyle shots
Powerful product filters
Customers filter by category, finish, lumens, colour temperature, IP rating and price to quickly find the right product.
- Filter by application (indoor, outdoor, bathroom)
- Save filtered searches for promotions
Lighting calculators & guides
Simple tools for lumens, room size and energy savings help customers choose the correct fixture and justify higher-value purchases.
- Room-specific lumens calculator
- Energy cost comparison (LED vs halogen)
Shipping & trade pricing
Clear delivery estimates, click-and-collect options and password-protected trade pricing pages keep both retail and trade customers happy.
Product spec sheets & downloadable PDFs
Include downloadable cut-sheets, wiring diagrams and IP/IK ratings which are essential for electricians and designers.
Consultation & appointment prompts
Prominent call-to-actions for appointments, in-store demos and project consultations increase qualified leads for complex installations.
Design & photography best practices for lighting product pages
Great photos and clear spec presentation are the difference between a bounced visitor and a sale. Use these proven approaches.
- Use lifestyle images: Show fittings installed in real rooms to help customers visualise scale and ambience.
- Show scale references: Include measurements and a person or common objects in at least one photo per product.
- Highlight finishes and bulbs: Offer toggle views for finishes (polished chrome, brass, black) and typical bulb types.
- Provide clear specs: Lumens, wattage, CCT (Kelvin), beam angle, IP rating and dimensions should be front-and-centre.
- Offer downloadable cut-sheets: Trade customers expect PDFs with installation details and compliance data.
Show finishes, swatches and bulb tones to help customers choose instantly.
Sell lighting online — make checkout easy
From small accessories to large bulk orders, an optimised shopping flow reduces abandonment and increases B2B orders.
Checkout & payments
- Multiple payment options: card, Afterpay, B2B invoicing
- Clear shipping estimates and bulk shipping rates
- Click-and-collect and local delivery options
Conversion boosters
- Product bundles (fixture + recommended bulb)
- Limited-time promotions and clearance tags
- Trusted badges, warranty info and returns policy
Rank higher in local searches and drive showroom traffic
Lighting stores benefit heavily from "near me" searches. Congero handles on-page local SEO so customers find your showroom and call you first.
Google Business integration
Embed reviews, opening hours, and store directions to increase clicks from search and maps.
Service area & landing pages
Create suburb-specific landing pages (e.g., "lighting store Brisbane North") to capture high-intent local traffic.
Structured data & product markup
Add Product and LocalBusiness schema to appear in rich results, price snippets and store availability panels.
Real lighting stores seeing results
Short examples of outcomes our clients achieved after moving to a Congero site.
Showroom Boost
A suburban showroom doubled in-store consultations after we built a gallery-led homepage and added appointment CTAs.
+48% showroom visits in 90 days
E‑commerce Growth
An online lighting retailer improved checkout flow and saw a 32% increase in AOV with bundling and clearer spec sheets.
+32% average order value
Trade Accounts
Trade pricing pages and downloadable spec sheets helped secure larger B2B contracts with builders and electricians.
+20% trade enquiries
Why lighting stores choose Congero
We build industry-specific websites fast and keep them performing — so you focus on sales and projects, not hosting and code.
Live in seconds
Get a preview of your lighting store site via text or web demo in under 60 seconds.
Unlimited edits
Text us product updates, pricing changes or sale banners — we apply unlimited updates at no extra cost.
Local SEO built-in
We handle meta tags, schema and suburb landing pages so you rank higher for local terms and showroom searches.
All-inclusive from $49/month — domain, hosting, SSL, analytics and support. No lock-in contracts.
START YOUR FREE DEMOCreate your lighting store website in 4 simple steps
1. Request demo
Text "GO" or click the demo link to start — no credit card required.
2. Answer a few questions
Tell us your store name, key products and service area via quick messages.
3. AI builds your site
We generate a showroom-ready, SEO-optimised website preview in under 60 seconds.
4. Go live & grow
Connect your domain, start selling, and text changes anytime — all included for $49/month.
Frequently asked questions
Answers to the most common questions from lighting retailers.
Ready to showcase your lighting range online?
Request a free demo and see a lighting store website created for your business in under 60 seconds. No credit card required.
START THE 60-SECOND DEMOIncludes domain, hosting, SSL and unlimited updates for $49/month. Cancel anytime.
