website for painters
Turn browsers into booked jobs — show your portfolio, win local searches, and make it easy for customers to request a quote.
A professional site tells the story of your workmanship, proves credibility, and makes contacting you effortless. For painters, great photography, clear service pages, and local SEO are the difference between an empty calendar and a fully booked week.
Why Every Painter Needs a Modern Website
Word-of-mouth and flyers work — until a potential customer searches for "painter near me" on their phone. A fast, mobile-first website makes your business visible, trustworthy, and easy to contact. Here’s what a painter’s website does for your business:
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Instant contactability: Click-to-call, easy quote forms, and clear service pages mean more leads from people who are ready to hire.
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Credibility and trust: A polished portfolio and before/after photos show your skill and make prospects comfortable inviting you into their home.
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Local search visibility: Optimised pages and Google Business Profile integration help you appear in "near me" searches and map results.
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Higher-value leads: Clear pages for different services (interior, exterior, commercial) qualify customers before you pick up the phone.
Immediate wins for painters
How a Website Drives More Painting Jobs (Customer Acquisition)
A website is the hub of your online marketing. Combined with targeted local SEO and simple conversion paths, it turns casual browsers into booked jobs.
Traffic Sources
- Organic search: People searching "house painter near me" or "exterior painters [suburb]".
- Google Maps: Optimised profiles bring local customers who are ready to hire.
- Social & ads: Instagram or Facebook posts and ads link to your portfolio pages.
- Referrals: Prospects check your site after a recommendation — a professional site seals the deal.
Conversion Paths That Work
- Primary CTA: Click-to-call and request-quote buttons visible on every page.
- Service pages: Each service page answers common questions and includes a direct CTA.
- Portfolio pages: Before/after galleries with short captions and a link to request a quote for similar work.
- Quick estimate tool: A short prompt (e.g., "Small job? Text us the suburb and room size") for instant engagement.
Measure what matters
Track calls, form submissions, and page performance. Prioritise the pages and ad channels that convert into actual booked jobs — not just clicks.
Local SEO for Painters: Get Found When It Matters Most
Most painting jobs start with a local search. Optimising your website and Google Business Profile means showing up for searches in your service area — often before competitors who rely on word-of-mouth alone.
Local SEO Essentials
- Service pages per suburb: Pages like "House Painter in [Suburb]" target high-intent searches.
- Google Business Profile: Accurate hours, photos, and categories help you appear in Maps and the Local Pack.
- NAP consistency: Name, address, phone must match across your site and directory listings.
- Schema markup: Service schema and localBusiness markup increase the chance of rich results.
Keyword Opportunities
- Primary: painter near me, house painter [suburb], exterior painters
- Service-specific: spray painting, colour consulting, roof painting
- Problem-focused: water damage repaint, lead paint removal, quick touch-ups
- Content ideas: "how to choose paint finish", "cost to paint a 3-bedroom house [city]"
On-page SEO checklist for painters
- Unique title tags and meta descriptions for each page
- H1 that matches the page topic (example: Interior House Painting)
- High-quality images with descriptive alt text (e.g., "kitchen painted light grey - before and after")
- Service area mentions (suburbs, nearby towns)
- Schema: LocalBusiness, Service, ImageObject
- Mobile-first design and fast load times
- Clear CTAs above the fold (call or request quote)
- Embed a Google Map and ensure GBP is linked
Showcasing Your Work: Portfolio That Sells
For painters, the portfolio is the single most persuasive part of your website. Images convert. Well-captioned projects reduce objections and answer questions before the first call.
Portfolio best practices
- Before & after pairs: Always show both — it sells workmanship better than words.
- Use captions: Include project location (suburb), scope, products used, and timeframe.
- Mobile-friendly galleries: Avoid heavy sliders that slow mobile users; lazy-load images instead.
- Organise by job type: Interior, exterior, commercial, special finishes — let customers filter.
- Optimize images: WebP or compressed JPEGs with descriptive alt text for SEO and speed.
Design and UX: Make Hiring You Easy
A website should remove friction. The goal is a clear path from discovery to booking — fast load times, obvious contact options, and helpful content that answers the most common questions.
Mobile-first
Most customers search on phones. Large call buttons and simple navigation are essential.
Speed
Fast images, compressed assets, and minimal third-party scripts improve ranking and conversion.
Clarity
Clear service pages, pricing guidance, and an FAQ reduce back-and-forth and speed up sales.
Recommended Pages for a Painter's Website
Core Pages
- Home — hero with quick CTA and featured projects
- Services — separate pages for Interior, Exterior, Commercial, Spraying
- Portfolio — filterable galleries, before & after
- About — credentials, licenses, insurance
- Contact — click-to-call, map, short quote prompt
Helpful Pages & Extras
- Pricing guide or job estimator (ballpark ranges)
- Colour consulting / product recommendations
- FAQ — prep, warranties, lead times
- Blog — content that targets long-tail search queries
- Resources — care instructions, aftercare tips
Pro tip: A "Project page" per major job with project details and images is an excellent SEO and trust-building tool — it becomes content that ranks for very specific searches.
Track Leads & Keep Your Site Fresh
Knowing which pages send you the best leads allows you to invest where it counts. Use analytics and monthly reports to identify top-performing services and expand those pages.
What to track
- Phone calls and click-to-call rate
- Quote requests by page
- Top landing pages by traffic
- Conversion rate from portfolio views to enquiries
Keep your site working for you
- Regularly add new projects and update photos
- Refresh service pages with new keywords and suburbs
- Monitor page speed and image sizes
- Respond to messages and keep contact info current
Frequently Asked Questions
How much does a painter's website typically cost?
How quickly can I get a site that showcases my portfolio?
What photos should I use?
Will a website really get me more local jobs?
Ready to Fill Your Schedule with Painting Jobs?
A website built for painters improves visibility, showcases your workmanship, and turns website visitors into real bookings. Start with a professional, mobile-first site that’s optimised for local search and updated quickly when your business changes.
