website designer for lawyers
Professional, secure and SEO-optimised websites for law firms and solo practitioners — built fast, managed easily.
Your website is your firm’s first impression. Make it authoritative, easy to find, and simple for clients to contact you — with no hassle and predictable pricing.
Why law firms need a specialist website
Legal practices rely on credibility, clear communication and demonstrable expertise. A generic template or DIY site rarely conveys the authority clients expect from lawyers. A specialist website:
- Positions partners and solicitors as trusted experts (clear bios, credentials, case pages)
- Targets the specific services that drive enquiries (family law, personal injury, property, wills & estates)
- Reduces friction for clients seeking urgent help with simple, prominent CTAs
A law-specific website is about more than aesthetics — it’s a strategic asset that attracts the right cases and converts visitors into consultations.
SEO that puts your firm in front of clients
Most legal enquiries start with Google. SEO for lawyers must do three things: rank for local intent, match searcher intent by practice area, and convert visitors into calls or forms.
- Local optimisation: Google Business Profile, consistent NAP, service-area pages and local schema to win “near me” searches.
- Practice-area landing pages: Dedicated pages for each service with FAQ, process steps and clear contact options.
- Content that answers queries: Targeted blog posts and explainers (e.g., “how to file for divorce in [city]”) that rank for long-tail legal searches.
- Technical SEO: fast load times, mobile-first design, structured data (Lawyer and LegalService schema) and XML sitemaps.
Combined, these tactics increase visibility for the exact queries potential clients use — improving both traffic and lead quality.
SEO checklist for lawyers
- Google Business Profile fully optimised
- Practice-area pages with unique titles & meta descriptions
- Local schema markup
- Secure (HTTPS) and fast hosting
- Monthly analytics + conversion tracking
Build client trust from first click
Prospective clients judge legal competence before they call. Your website must communicate trust instantly through:
- Attorney bios: clear photos, qualifications, admissions and specialist experience.
- Service clarity: step-by-step processes, expected timelines and fee transparency where appropriate.
- Security & privacy: SSL, privacy policy, secure contact channels and GDPR/Australian privacy compliance notes.
- Accessibility: readable fonts, colour contrast and keyboard-friendly navigation to serve all clients and meet legal obligations.
Presenting credentials and clear next steps reduces hesitation and increases the chance a visitor will call or book a consultation.
Turn website visits into enquiries
Conversion-focused design reduces friction and increases consult bookings. Key elements:
- Prominent contact options: click-to-call buttons, simple enquiry forms and visible office hours.
- Booking workflow: clear next steps for consultations (phone, video or in-office).
- Lead capture prompts: downloadable checklists or quick eligibility quizzes to qualify enquiries.
- Analytics & testing: track which pages generate calls and optimise headlines, CTAs and contact flows.
High-converting page elements
- Sticky header with phone number
- Service pages with clear next-step CTA
- Clear pricing lead-ins (fixed-fee guides where possible)
- Privacy-first contact mechanisms (secure forms / encrypted email)
Legal-specific features every firm needs
Attorney profiles & CVs
Structured bios with admissions, practice areas and downloadable CVs build credibility and support referral traffic.
Case studies & process pages
High-level case studies (respecting client confidentiality) and clear explainers about how you work reduce uncertainty for prospects.
Resource centre
Guides, checklists and FAQs answer common legal questions and improve SEO for transaction-focused queries.
Compliance & privacy
Privacy policy, disclaimers, cookie notices and secure hosting to protect client data and comply with professional obligations.
How Congero builds legal websites that work
Congero specialises in delivering professional, mobile-first websites for busy professionals — including lawyers and small law firms. We combine AI-driven build speed with ongoing management so your site stays current and converts.
- Fast demo & launch: See a live demo in 60 seconds and go live within 24–48 hours.
- Unlimited updates: Text us updates (images, fees, bios) and we'll apply them at no extra charge.
- Built-in local SEO: Practice-area pages, schema and meta tags optimised to attract local clients.
- All-inclusive hosting: Domain registration, SSL and secure hosting included in one predictable monthly fee.
- Monthly analytics: Simple dashboards showing leads, top pages and conversion sources so you can measure ROI.
All plans are month-to-month with no lock-in contracts — perfect for firms that value flexibility.
Technical standards: performance, security and accessibility
Law firm clients expect professionalism and confidentiality. Technical excellence supports credibility and ranking.
Mobile-first
Speed
Security
Frequently asked questions
How long until my legal website is live?
Can you optimise my site for local searches?
Is client data secure?
What does pricing include?
Ready to attract more clients online?
Get a secure, SEO-optimised legal website that builds trust and converts visitors into enquiries — launched fast and managed for you.
All sites include SSL, hosting, domain options and ongoing updates. Simple month-to-month pricing — no lock-in contracts.
