website design for roofers
Get more local leads, show your best work, and convert calls into booked jobs.
A roofing website built for search, trust and conversions turns enquiries into customers. Mobile-first design, project galleries, and local SEO are how roofers win in 2025.
Why every roofing business needs a professional website
Roofing is a high-trust, high-ticket service. Customers choose contractors they trust, can contact quickly, and whose work they can verify. A modern website does all three — and becomes your best 24/7 salesperson, especially for local searches like "roofers near me" or "tile roof repair [suburb]".
Be Found Locally
Local SEO + Google Business Profile helps you appear for urgent searches — the calls that often convert to jobs that week.
Show Your Work
Before & after galleries and project pages prove capability and differentiate your craftsmanship from competitors.
Convert Calls & Leads
Click-to-call, quote requests and clear service pages increase the number of quality enquiries you get every month.
Measure & Grow
Analytics show which services generate the most leads so you can invest in ads, areas, or roofing types that produce ROI.
SEO opportunities that drive roofing enquiries
Roofing searches are often urgent and local. The right on-page SEO and structure puts you in front of customers when they need a roofer now.
Service Area Pages
Create pages for suburbs and regions you serve (e.g., roof repair [Suburb]) — critical for “near me” visibility.
Service Type Pages
Dedicated pages for metal roofs, tile replacement, guttering, storm repair and leak detection let you rank for specific search intent.
Technical SEO
Fast mobile pages, structured data (schema for local business & services), and correct meta tags improve rankings and SERP presence.
Keyword strategy for roofers
- Primary: roofers near me, roofing contractors [city]
- Service: roof replacement, roof repair, roof inspection
- Urgent: emergency roof repair, storm damage repair
- Material: metal roofing, tile roofing, asphalt shingles
Combine these keywords with location modifiers and user intent phrases in page titles, headings, meta descriptions and service pages to capture high-intent leads.
Congero's AI automates meta tags, schema and page creation so you rank faster without technical setup.
Showcase completed projects — proof that converts
High-quality project pages and galleries increase trust and help customers visualise the outcome. Use clear captions, project details, and roof type tags.
Tile Roof Replacement — Suburb A
Complete strip & re-tile, 10-year warranty, project time: 4 days.
Storm Damage Repair — Suburb B
Emergency tarping, panel replacement, insurance liaison.
New Metal Roof Installation — Suburb C
Energy-efficient Colorbond, flashing & gutter upgrade included.
How to structure a project page
- Headline: Short, includes suburb and service (e.g., "Tile Roof Replacement — Suburb A")
- Hero photos: High-res before & after (use same angle if possible)
- Project details: Roof type, materials, time on site, warranty
- Call to action: Click-to-call and a quick quote button visible on mobile
- Schema: Use structured data for Project & Image to improve visibility
Turn website visitors into booked roofing jobs
Roofing leads are valuable — you need clear funnels, fast contact options, and tracking to know which marketing works.
Click-to-Call & SMS
One tap to call on mobile increases booked inspections. SMS quotes and WhatsApp integration speed up communication.
Quick Quote Flows
Short lead forms (or click-to-call flows) that capture address, roof type and urgency produce higher completion rates.
Tracking & Analytics
Track calls, form submissions and ad clicks so you can measure cost per lead and profitable service lines.
Lead management best practices
- Respond fast: First 10 minutes matter — live calls and SMS replies convert best.
- Qualify quickly: Use short questions to prioritise jobs by urgency and value.
- Schedule transparently: Offer clear windows for inspections and keep customers updated by SMS.
- Measure source: Tag leads so you know which pages or ads generate the best ROI.
Must-have website features for roofers
Mobile-first design
Phones call — ensure buttons, maps and photos are perfect on mobile.
Local SEO & schema
Service pages, location pages and structured data to appear in local packs and rich results.
Project gallery
Fast-loading images, captions, and before/after sliders build trust and justify pricing.
Click-to-call & SMS
One-tap contact options on mobile increase booking rates dramatically.
Security & SSL
SSL is essential for trust and SEO; hosting should include automatic backups and security monitoring.
Analytics & Reporting
Monthly reports showing top pages, lead sources and conversion rates make growth decisions simple.
Affordable roofing websites that get results
Professional websites shouldn't cost thousands up front. Congero provides an all-inclusive, managed website for a simple monthly fee so you can focus on jobs, not hosting or updates.
What you get
- Mobile-first professional design
- Unlimited updates via text or WhatsApp
- Local SEO, schema and meta tags
- Domain, hosting, SSL and backups
- Monthly analytics and lead tracking
Typical ROI: a single booked roof job from organic traffic can cover months of subscription — website leads scale your business without extra admin time.
How to get your roofing website live
Fast. Simple. No technical headaches. Congero builds and optimises roofing websites using AI and a human polish — often in under 24 hours.
Tell us your business
Text or message basic details — name, services, suburbs.
We build the site
AI-driven pages and human design review — mobile-ready and SEO tuned.
Approve & launch
Approve the initial design or request tweaks — then go live.
Unlimited updates
Text-in changes anytime — photos, prices, specials — included.
Frequently asked questions
How long before my roofing website goes live?
Will the site show up for local searches like "roofers near me"?
Can I update photos and project pages myself?
Do you provide hosting and SSL?
What analytics do I get?
Get more roofing jobs with a website that works
Showcase your projects, rank for urgent local searches, and turn visitors into booked jobs. Fast setup, unlimited updates, and built-in local SEO — all for one predictable monthly price.
Get Started NowAll sites include domain, hosting, SSL, local SEO and monthly analytics. No lock-in contracts.
