website design for massage therapists
Professional, mobile-first websites that attract local clients, take bookings, and boost your Google rankings.
As a massage therapist you offer hands-on service — your website should do the heavy lifting online. From local SEO that puts you at the top of "massage near me" searches to clear service pages and online booking, we build sites that book more clients.
Why every massage therapist needs a professional website in 2025
Clients search for local therapists actively — they want nearby, trusted, and available practitioners. A professional website does three critical things: it makes you discoverable in local search, it showcases your skills and specialties (remedial, sports, pregnancy massage), and it converts visitors into bookings. Without a well-optimised site you lose potential clients to competitors who show up first.
Get found locally
Local SEO, Google Business Profile and schema markup help you appear for searches like "massage therapist near me" and "deep tissue massage [suburb]".
- Optimised service pages per treatment
- NAP consistency (name, address, phone)
- Location pages for multi-site therapists
Convert with online bookings
Allow clients to book appointments directly or link to your booking system — reduce phone tag and increase confirmed bookings.
- Clear CTAs: Book Now, Call, Send Enquiry
- Service duration, price ranges and cancellation policy
- Integration with major booking platforms or calendar links
Showcase your expertise
Service pages and practitioner profiles build trust — explain techniques, training and target conditions you treat.
- Dedicated pages: Remedial, Sports, Relaxation, Prenatal
- FAQ for safety, clinics and booking questions
Measure and improve
Analytics tells you what pages book, which services perform and where your traffic comes from so you can focus marketing dollars on what works.
- Monthly dashboards and client source tracking
- Conversion tracking for calls and bookings
Industry-specific opportunities for massage therapists
Massage therapy is local and appointment-driven — which creates several high-impact website opportunities you should take advantage of.
Targeted landing pages
Create landing pages for conditions and services (e.g., "deep tissue for runners", "post-surgery recovery massage") to capture niche searches and high-intent clients.
Local neighbourhood SEO
Optimise pages for your suburb(s) so your clinic appears for searches like "sports massage [suburb]". Add schema and local signals to outrank bigger directories.
Packages & memberships
Promote therapy packs, prepaid sessions or wellness memberships to increase client lifetime value and create predictable revenue streams.
Mobile-first booking
Most clients book from their phone — fast mobile booking and click-to-call reduce friction and increase conversions.
Virtual consults & intake
Offer short pre-session consults or intake forms (securely) to triage clients and improve session quality.
Gift vouchers
Sell or promote gift vouchers and seasonal offers — great for referrals and increasing off-peak bookings.
What a great massage therapy website includes
- Home: Clear value proposition, hero CTA to book or call
- Services: Individual pages for each treatment with duration and price ranges
- Booking: Integrated booking or clear call-to-action to reduce friction
- About / Qualifications: Practitioner profiles, training, and insurance info
- Location & Hours: Embedded Google Map, parking and clinic access notes
- FAQ & Safety: COVID/safety policies, cancellation, and what to expect
Technical essentials
- Fast loading, mobile-first design
- Local SEO setup: titles, meta, schema
- Secure hosting, SSL and backups
- Analytics and monthly performance reports
- Unlimited content updates (text or WhatsApp)
How it works — fast, simple, built for therapists
Tell us what you do
Send a text or WhatsApp message with your clinic name, services and opening hours.
AI-driven build
We use AI to create a mobile-first site, SEO tags and schema — then our team refines the design.
Live quickly & update anytime
Go live in 24–60 hours. Need changes? Text us — unlimited updates are included with your plan.
Pricing that fits a therapist's schedule and budget
Avoid large upfront fees and long contracts. Our all-inclusive subscription covers domain, hosting, SEO and support — designed for small clinics and sole practitioners.
DIY platforms
Lower monthly cost but heavy time investment and limited local SEO help.
- Platform fees: $15–40/mo
- 40+ hours to build
- Limited SEO & no unlimited updates
Congero (recommended)
All-inclusive, live fast, unlimited updates via text.
- $49/month — domain, hosting, SSL included
- Local SEO, schema and analytics
- Unlimited updates and edits
Traditional agency
Custom builds with high upfront cost and ongoing maintenance fees.
- $3,000+ upfront
- Weeks to months to launch
- Updates billed hourly
Congero is tailored to busy therapists: fast turnaround, predictable costs, and local SEO that gets you booked.
Frequently asked questions
How quickly can I have a site live?
Can I accept online bookings?
Will the website help my Google rankings?
What if I need changes later?
Ready to attract more massage clients online?
Get a professional, mobile-first site that ranks locally, converts visitors to bookings, and updates whenever you need — all for one predictable monthly price.
Congero builds and optimises websites for massage therapists with local SEO, secure hosting, and unlimited updates — no lock-in contracts.
