website design australia price
How professional websites, SEO and ads work together to lower customer acquisition costs and increase enquiries — without surprise fees
If you're running a trade, service or small business and want more enquiries without wasting ad spend, this page explains the real cost of getting found, converting visitors and staying visible — plus clear pricing options that make sense for busy owners.
Why professional website design is worth the price
A website isn't just a brochure — it's the first salesperson many customers meet. Professional design increases trust, reduces bounce rates and improves conversion rates. That means fewer wasted ad clicks and more booked jobs from the same traffic.
Trust & Credibility
Professional design instantly signals reliability — essential for services like trades, repairs and professional services.
Mobile-first Experience
Most customers search and call from phones. A responsive design converts more mobile visitors into calls and messages.
Faster Page Speed
Optimised sites load faster, improving user experience and organic rankings — which lowers long-term acquisition costs.
Design affects conversions — not just looks
Conversion-focused design organises information, highlights calls-to-action and reduces friction (fast contact forms, click-to-call buttons). Small UX improvements often produce large increases in enquiries without extra ad spend.
How website design, SEO and ads combine to lower customer acquisition costs
A coordinated approach — high-converting landing pages, on-page SEO and targeted ads — makes every dollar work harder. Here’s how the pieces fit together:
On-page SEO
Titles, meta descriptions, schema markup and fast page speed help your pages rank and appear as rich results. Good SEO reduces the need to pay for every lead.
Targeted Ads
Ads generate immediate visibility. Feed ad traffic to conversion-optimised pages and your cost-per-lead drops because more visitors convert.
Measurement & Optimisation
Analytics, conversion tracking and A/B testing show what's working. Continuous optimisation reduces wasted spend and improves ROI.
Why combined investment pays off
- Better landing pages increase conversion rates for both organic and paid traffic.
- SEO drives low-cost, long-term leads; ads deliver targeted volume when you need it.
- Ongoing optimisation reduces cost-per-lead over time.
Transparent pricing — what Australian businesses actually pay
Below are typical pricing paths you’ll see — and what we recommend for busy business owners who want predictable costs and measurable results.
DIY Platforms
Good for hobby projects. Hidden costs: templates, plugins, time investment.
- No conversion optimisation
- Updates cost your time
Traditional Agency
Custom builds but long waits and extra hourly costs for updates and SEO.
- Large upfront cost
- Hosting & maintenance extra
Managed Subscription (Congero)
All-inclusive: domain, hosting, SSL, unlimited updates, local SEO, monthly analytics.
- Live in 60s via demo
- Unlimited content changes
- Managed SEO & monthly insights
What’s included in a managed plan
- Domain registration or transfer
- Secure hosting & SSL
- Design optimised for conversions
- Unlimited text-in updates
- Basic and local SEO setup
- Monthly analytics & insights
- Conversion tracking for ads
- Zero lock-in subscription
Customer acquisition ROI examples
Below are simplified examples showing how a professional site, SEO and ads reduce cost-per-lead and increase monthly enquiries.
Before (DIY site + unmanaged ads)
- Ad spend: $1,500 / month
- Conversion rate (site): 1.2%
- Leads per month: ~18
- Cost per lead: ~$83
After (Conversion-optimised site + managed SEO & ads)
- Ad spend: $1,500 / month
- Conversion rate (site): 6.0% (design + CTA improvements)
- Leads per month: ~90
- Cost per lead: ~$16.70
Example takeaway: For the same ad budget, professional design + optimisation can increase leads 3–5x and cut cost-per-lead by 70–80%.
Real results depend on industry, offer and ad targeting. Congero includes conversion-first design and tracking so you can measure improvements month-to-month.
How it works — fast, predictable and managed
No technical overhead: Congero handles hosting, security, analytics and updates for one monthly fee — so you focus on customers, not code.
Try a Free Demo — Live Site in 60sFrequently asked questions
What does a $49/month site include?
Will a managed plan lower my ad costs?
Do I own my domain and content?
How quickly will I see results?
Get a professional website that lowers your customer acquisition cost
Keep pricing predictable, get unlimited updates, and let professionals optimise your site, SEO and ads so every dollar you spend brings more customers.
Congero — professional websites for Australian businesses from $49/month. No lock-in, domain & hosting included, unlimited updates and managed SEO & analytics.
