website copywriters
Turn your writing into clients: showcase samples, rank for SEO, and convert visitors into enquiries.
A polished online presence makes it easy for prospective clients to find your best work, understand your process, and hire you — without dozens of back-and-forth emails. Learn how a strategic website powers SEO visibility, client acquisition, and positioning as an expert.
Why Every Website Copywriter Needs a Professional Website
As a copywriter you sell words, strategy and trust. Your website is the single most powerful marketing asset to demonstrate those skills: it showcases your voice, proves results, and provides a frictionless path for clients to enquire. Without a professional site you miss organic search traffic, credibility for higher rates, and repeat clients from referrals.
Three outcomes a great site delivers
- Visibility: Rank for niche copywriting queries and appear in client searches.
- Trust: Show process, case studies and social proof that justify premium rates.
- Conversion: Clear calls-to-action and pricing cues that turn visitors into enquiries.
A website isn't just an online CV — it's your primary lead-generation engine. In saturated markets, the difference between a contact and a lost lead is how quickly a prospect can evaluate your work and trust you to do the job.
SEO Opportunities Tailored to Website Copywriters
Copywriters have natural SEO advantages — they write the content others struggle to produce. Use targeted pages and structure to capture search intent and inbound clients.
Keyword-rich Service Pages
Create pages for services like 'SEO website copywriter', 'landing page copywriter', and industry-specific pages (e.g. SaaS copywriter).
Long-form Case Studies
Detailed case studies rank well for informational queries and prove process + results. Use headings, metrics, and before/after snippets.
Content Hub & Blogging
Publishing short guides and templates for clients attracts backlinks and positions you as an authority. Optimise each piece for a single target keyword.
Technical SEO & Schema for Copywriters
A strong site is more than words — it's structured data, fast pages and clear metadata. Key steps:
- Optimised title tags and meta descriptions for service pages
- Article and ProfessionalService schema on case studies and services
- Fast Core Web Vitals and mobile-first design
Showcase Your Writing — The Right Way
A portfolio page needs to make scannable, persuasive points: the brief, your approach, the sample copy, and the result. Prospects often decide in 15–30 seconds whether to enquire.
Sample: Headline, sub-headline, 3 benefits and CTA. Show a 2–3 sentence excerpt plus link to full case study.
Sample: Product description plus SEO-optimised H1 and meta description. Show the keyword targeted and the traffic uplift.
What to include in each sample
- Client brief (1 sentence)
- Your approach (2–4 bullets)
- Actual copy excerpt (50–150 words)
- Result or metric (if available)
Convert Visitors into Paying Clients
A website focused on conversion removes doubt, explains value, and makes it simple to start a conversation.
Clear Process Pages
Explain how you work: discovery, draft, revise, deliver. Clear expectations reduce friction and increase trust.
Transparent Pricing
Show starting prices or packaged offers. Buyers are more likely to enquire if they can self-qualify.
Fast Response Signals
Include next steps and expected timelines (e.g. 48-hour turnaround for proposals). Speed converts leads.
Leverage Content Offers to Capture Leads
Offer a mini audit, a swipe-file, or a short template in exchange for an email. This builds a list you can nurture into repeat clients.
Site Structure That Helps You Rank and Convert
A practical layout for copywriters:
- Home: Hero with one-liner, CTA, 2–3 top services, and a sample highlight.
- Services: Individual pages for Landing Pages, SEO Copy, Email Sequences, Product Descriptions.
- Portfolio: Case studies with outcomes — make them scannable.
- Process & Pricing: Clear steps and starting prices or packages.
- About: Short bio, your unique positioning, and a professional photo.
- Contact / Hire: Simple contact path with clear CTA (book a call or request a proposal).
- Blog / Resources: Short how-tos, template downloads, and SEO content to attract clients.
Why Congero Is Ideal for Website Copywriters
We build professional websites quickly and keep them performing — so you can focus on writing and winning clients.
Live Fast — Start Getting Leads
Try a demo and get a working site in under 60 seconds via WhatsApp. Launching quickly means you start ranking and taking enquiries right away.
Unlimited Updates by Text
Change a sample, add a case study, or update pricing — just text us. Unlimited edits let you keep your portfolio fresh with zero technical hassle.
Built-in SEO & Local Optimisation
We handle meta tags, schema, sitemaps and on-page signals so your service pages rank for the keywords that bring paying clients.
Monthly Analytics & Growth Insights
See which pages drive enquiries, what keywords bring traffic, and what content to scale next — all in clear monthly dashboards.
All this for one flat fee — domain, hosting, SSL, unlimited updates, and no lock-in contracts. A simple, professional option for busy copywriters.
Get Started NowHow It Works — Launch Your Copywriting Site in Minutes
Frequently Asked Questions
Do I really need a website if I find clients on LinkedIn?
Can you migrate my existing portfolio and case studies?
Will my website rank for copywriting keywords?
How much does it cost?
Can I update samples myself?
Get a Website That Wins Clients — Without the Tech Headache
Showcase your best writing, rank for the keywords that matter, and turn visitors into paying clients. Launch fast and keep your portfolio fresh with unlimited updates.
All sites include domain, hosting, SSL, SEO basics and unlimited updates — cancel anytime.
