website copywriter
A professional website that builds trust, showcases your craft, and converts higher-value clients
As a copywriter you sell words — credibility, conversions and clarity. Your website should demonstrate those skills instantly: fast, readable pages, case-driven samples, SEO that attracts clients searching for "landing page writer" or "copywriter for conversions," and clear calls-to-action.
Why a Professional Website Matters for Copywriters
Clients hire copywriters who look like they can deliver results. Your website is the single best place to prove that: it demonstrates your tone, structure, persuasion skills, and attention to detail. A pro site increases trust, shortens the sales cycle, and lets you charge premium rates.
Credibility at a glance
Clear messaging, professional layout and case-focused samples mean prospects understand your value within seconds. That quick trust is what turns visitors into enquiries.
Charge higher rates
A great website positions you as an expert — allowing you to target mid-market & agency clients who pay more for measurable results.
SEO attracts deciders
Well-optimised pages for services like "B2B landing page copywriter" drive search traffic from businesses actively looking to buy — not just browsers.
Save time with clarity
Strong service pages pre-qualify leads so you spend less time on unqualified enquiries and more time writing high-value copy.
How to Showcase Your Copywriting Work (Without Testimonials)
When you can't (or prefer not to) publish client testimonials, use strategic case-style pages and sample rewrites that highlight outcomes and process.
Before → After Samples
Show short snippets of an original piece and your improved version. Annotate changes and explain the intent behind each edit.
Process Pages
Outline your discovery, hypothesis, draft, test, and iterate steps. Clients hire process as much as skill — make it visible.
Metric-Focused Case Notes
Where possible, include anonymised outcome metrics (CTR uplift, conversion increases) or percentage improvements. Numbers speak louder than adjectives.
What to include on every sample page
- Problem statement: what was the issue?
- Your approach: outline the strategy in 3–5 bullets
- Before / After copy snippets (short and scannable)
- Result summary (anonymised if required)
- CTA: next steps for the prospect
SEO Strategies That Bring Clients to Your Door
A copywriter’s SEO should focus on buyer-intent keywords, portfolio pages, and demonstrating expertise. Here are practical steps that work in 2025.
Target Keywords That Convert
Examples: "landing page copywriter for SaaS", "B2B website copywriter", "ecommerce product copywriter + Australia". Use location modifiers if you service a specific region.
Page Structure & On-Page SEO
Unique title tags, clear H1s (your service), concise meta descriptions, schema for services, and well-structured sample pages. Each portfolio item should be its own indexable page.
Long-form Authority Content
Publish guides on copy topics (A/B testing headlines, UX writing best practices) to attract organic traffic and establish topical authority.
Relevant Link Building
Contribute to industry blogs, guest post on marketing sites, and create shareable resources. Links from marketing and design sites send the right referral traffic.
- Fast mobile-first site (target under 2.5s)
- Schema for Service and Organization
- XML sitemap + robots.txt
- Clear URL structure: /services/copywriting/landing-page
Proven Client Acquisition Channels for Copywriters
Combine predictable inbound with targeted outreach to keep your pipeline full.
Organic Search
Optimise service pages and long-form guides to attract clients searching for the exact services you offer.
LinkedIn & Outreach
Use LinkedIn articles, concise value-led messages and targeted prospect lists to reach marketing managers and founders.
Partnerships & Referrals
Partner with designers, CRO consultants and agencies who need consistent copy support.
Content & Thought Leadership
Podcasts, long-form posts and detailed case notes position you as an expert—clients find and trust you faster.
Paid Ads (Selective)
Targeted Search ads for high-intent queries (e.g. "hire landing page copywriter") can be profitable if your site converts well.
Email Nurture
Capture prospects with a content upgrade or template, then use a short, persuasive email sequence to book calls.
Conversion-focused site elements
- Clear service pages with outcomes and deliverables
- Short contact form or booking link (make next steps obvious)
- Strong sample excerpts above the fold
- Pricing ranges or packages to self-qualify leads
Pricing Approach & Simple Packages
Clients prefer clarity. Offer package ranges and add-ons rather than hidden quotes — this improves conversion and reduces back-and-forth.
Starter
Short landing page or hero section rewrite — ideal for solopreneurs.
Growth
Full website copy for 3–5 pages or an in-depth landing page with testing suggestions.
Premium
Retainer-based work for ongoing funnel optimisations and monthly tests.
Note: These are sample ranges. Your actual price should reflect experience, niche specialisation and proven results.
How Congero Helps Website Copywriters
Congero builds polished, mobile-first websites fast so you can focus on writing and selling. Ideal for copywriters who want a site that sells the service without the hassle.
Live in 60 seconds (demo)
Start with a free demo build to see how your messaging looks and performs. No credit card required.
Unlimited text-in updates
Send updates via text/WhatsApp and get edits live in minutes—perfect for iterating portfolio pages and pricing in real time.
SEO built-in
Meta tags, schema and on-page SEO are included so your service pages can rank for buyer-intent searches.
Monthly analytics
Understand which pages attract clients and which copy converts, with clear dashboards and recommended actions.
All-inclusive pricing: domain, hosting, SSL and maintenance for a flat monthly fee with no lock-in contracts.
Get Started NowFrequently Asked Questions
How quickly can I have a site that showcases my samples?
Can I publish anonymised case outcomes instead of client names?
Will my website show up for local or niche searches?
Do I own my domain and content?
Turn Your Words Into Clients
Get a professional website that reflects your craft, attracts higher-value clients, and converts visitors with persuasive clarity. Fast setup. No technical fuss. Unlimited edits.
All-inclusive plan: domain, hosting, SSL, built-in SEO and monthly analytics — cancel anytime.
