web copy writers
A professional website that proves your skill, ranks on Google, and turns visitors into clients.
Your words sell — but only if people find them. A strategic website showcases your best copy, targets the right keywords, and gives prospects a clear path to hire you.
Rank higher for client searches
Showcase your best work — not truncated emails
Write pages that turn visitors into brief requests
Professional, managed website (all inclusive)
Why Every Web Copy Writer Needs a Professional Website
As a copywriter you sell trust, tone, and results. A curated website does three critical things better than any social profile or marketplace listing:
- Demonstrates craft: Long-form case studies and landing page samples show your structure, headlines, and conversion thinking.
- Targets clients with SEO: A site lets you own keywords like "B2B landing page copywriter" that bring high-intent leads.
- Controls the narrative: Present pricing models, process, and outcomes instead of relying on short bios or reviews.
In short: your portfolio proves you can write. Your website proves you can get results — and gets found by the people who pay for it.
SEO & Keyword Strategy for Copywriters
Rank for client queries that convert — not just vanity terms. Focus on buyer intent keywords and local modifiers.
Target the right keywords
Examples: "ecommerce product page copywriter", "landing page copywriter for SaaS", "sales email copywriter Australia". These indicate commercial intent.
Write SEO-friendly sample pages
Treat your portfolio items as landing pages: headline, problem, solution, metrics, call-to-action. That structure ranks and converts.
Local & niche SEO
If you target local clients or specific industries, add location and niche pages (e.g., "copywriter for real estate agents Melbourne").
Measure & iterate
Use analytics to see which keywords and samples attract enquiries, then expand those pages with more targeted content.
Portfolio & Case Studies That Win Clients
Your portfolio should do the heavy lifting: prove strategy, show process, and highlight results.
Increased conversion by 38%
Headline test, product narrative, and urgency copy. Includes before/after metrics.
15% lift in trial-to-paid
Sequence design, personalization tokens, and CTA optimisation.
200% increase in leads
Problem-driven approach, social proof, and clear next steps.
What to include in each case study
- Client brief and goals
- Approach & key messaging decisions
- Examples of the copy (headlines, CTAs, snippets)
- Quantifiable results (clicks, conversions, revenue)
- Testimonial or short quote from the client
Service Pages, Packages & Pricing
Clear, simple offers reduce friction. Show packages, outcomes, and who each package is best for.
Landing Page Package
Full landing page copy + headline split tests.
Email Sequence
Onboarding or sales sequences (4–7 emails).
Retainer / Ongoing
Weekly updates, landing page refreshes, and SEO content.
Pricing copy tip
Show outcomes and risk-reduction: include payment terms, deliverables, and a clear next step (e.g., "Book a discovery call" or "Get Started Now").
How a Website Helps You Get More Clients
Your website is the central hub for client acquisition. Combined with targeted outreach, it multiplies conversions:
- LinkedIn → Landing page: Use a tailored landing page for outreach sequences; conversion rates increase when prospects land on a page that matches the message they received.
- Content marketing: Publish short SEO articles that answer client questions (e.g., "How to write a SaaS pricing page") to attract search traffic and demonstrate expertise.
- Paid ads: Run small Google or LinkedIn campaigns to targeted keyword landing pages. A specialist copywriter's site will convert better than a generic agency page.
- Case-study outreach: Email prospects a relevant case study link — that single click can move them from curious to booked.
A strategic website turns passive visitors into scheduled calls and paying clients.
Frequently Asked Questions
How quickly can I have a professional site ready?
Do I need to write all the site copy myself?
Will a website improve my SEO against bigger agencies?
How do I showcase copy that’s under NDA?
Make Your Words Work Harder
A tailored website ranks for the clients you want, showcases your best work, and makes it easy for prospects to hire you. Start with a professional site and scale with confidence.
No technical skills required. Professional, mobile-first websites built for copywriters — SEO-optimised and ready to convert.
