tradie seo thomastown
Practical SEO that helps tradespeople get more calls, jobs and repeat business.
SEO for tradies focuses on getting your services in front of customers who are actively searching for trades — improving visibility, trust and bookings without complicated technical work.
Why SEO matters for tradies
Customers search online when they need a tradie — often on mobile, in moments of urgency. SEO (search engine optimisation) ensures your business appears when potential customers look for the services you offer. Done well, SEO turns searchers into calls, bookings and quotes without ongoing ad spend.
- Visibility: Appear for service-related searches at the exact moment people need you.
- Trust: Top search positions and positive reviews increase perceived professionalism and credibility.
- Cost-efficiency: Organic traffic converts better over time than many paid channels — and it keeps working after setup.
- Competitive advantage: Many tradies still rely on word-of-mouth; a strong SEO presence creates predictable inbound leads.
SEO is not magic — it's a set of practical steps that combine technical optimisation, clear service-focused content, and reputation-building signals to move your business up SERPs (search engine results pages).
SEO strategies tailored for tradies
Service-Focused Pages
Create a dedicated page for each service (eg. plumbing repairs, roof repairs, electrical wiring, plastering). Each page targets search terms customers actually use and answers the questions they type into Google.
- Clear service title and benefits above the fold
- Frequently asked questions specific to the service
- Call button visible on mobile
Job Gallery / Portfolio
Show before/after photos and short case notes. Optimise image filenames and alt text with service keywords — this both builds trust and provides SEO signals.
- Compress images for speed
- Include short captions with what was done and materials used
Service Areas (But Not Generic)
Instead of a vague list, include context: typical travel radius, emergency response capability, and examples of common jobs for different suburbs. This helps convert visitors who want to know you actually serve them.
FAQ + Schema
Use structured data (FAQ and Service schema) so search engines can show rich results. Rich results increase click-through-rate and reduce bounce.
Technical SEO checklist for tradies
Mobile-first design
Ensure buttons, contact links and forms are finger-friendly. Mobile users should be able to call or message in one tap.
Fast loading
Compress images, lazy-load galleries, and use a fast host — under 3 seconds on mobile is the goal.
HTTPS & secure hosting
SSL is non-negotiable — browsers flag non-HTTPS sites and users won't trust them.
Clean URL structure
Use short, descriptive URLs: /plumber-leak-repair/ not /page?id=45
Schema markup
Service, LocalBusiness and FAQ schema help search engines understand your content and can unlock rich snippets.
XML sitemap & robots
Submit a sitemap to search consoles and ensure pages worth indexing are included.
Content plan that wins jobs
Content for tradies should be practical, proof-driven and answer customers' immediate questions. Searchers want to know cost, time, and trust signals before they call.
Service pages
- Opening summary: what you do and who you help
- Typical job process (step-by-step)
- Price ranges or starting prices
- Gallery + short case studies
- FAQ and call-to-action
Lead magnets & helpful content
- Quick checklists (eg. "5 signs your roof needs repair")
- How-to safety tips (establishes trust)
- Short video clips showing work quality
- Clear calls to action: phone, message or booking
Regular updates (monthly case studies, new photos) signal freshness to search engines and show prospective customers you're active and reliable.
Reviews, citations and backlink essentials
Reviews
Encourage happy customers to leave reviews. Replying to reviews builds trust and can improve search rankings for service queries.
Citations
Consistent business name, phone and website listings across directories (trade directories, industry groups) help search engines validate your business.
Backlinks
A few high-quality local backlinks (suppliers, industry partners, local community pages) can boost authority. Aim for relevance over volume.
What tradies can expect from good SEO
- More inbound leads: Many tradies see a 25–60% increase in qualified enquiries within months of targeted SEO work.
- Better first impressions: A fast, photo-rich site converts more callers than a generic listing.
- Reduced ad spend: Once ranked, organic traffic becomes a reliable source of leads with lower ongoing cost per lead.
- Higher job value: Good content and reviews allow you to charge market rates — customers trust visible proof of quality.
How Congero helps tradies with SEO
Fast, SEO-ready websites
Congero delivers mobile-first, fast-loading websites built with SEO fundamentals: clear heading structure, schema, sitemap, and image optimisation — all included with hosting and SSL.
Text-in updates & unlimited changes
Change your prices, add a job photo or update service info simply by texting us. Unlimited updates let you keep content fresh — a key SEO signal — without extra fees.
Local search optimisation
We set up business listings, structured data and on-page signals so your services show up prominently for nearby customers searching on mobile and desktop.
Monthly analytics & actionable insights
Receive clear monthly reports showing best-performing pages, search queries bringing traffic, and opportunities to win more jobs.
Pricing & commitment
Congero offers an all-inclusive subscription that covers domain, hosting, maintenance and SEO basics for a flat monthly fee — no lock-in contracts and no surprise bills.
Frequently asked questions
How long until I see results?
Do you guarantee first-page rankings?
Will I be able to update my site?
Ready to grow your tradie business with SEO?
Get a website and SEO basics handled for you — fast, affordable, and built to convert.
No long contracts. Unlimited updates. Domain, hosting and SSL included.
