sites for contractors
SEO-focused, mobile-first websites that build trust, show your work, and turn searchers into job leads.
For trades and contractors — plumbers, electricians, builders, painters, roofers and more — a professional website is your 24/7 salesperson. Fast, local search-optimised sites convert visitors into calls and quote requests from day one.
Why contractors need a professional website (more than you think)
Customers search for trades locally — often on their phone at the point of need. A modern contractor website does three jobs: rank well in local search, prove your credibility, and convert visitors into calls or quote requests. Skip any of these and you lose jobs to competitors.
Be Found Locally
Optimised pages, service-area pages, schema markup and Google Business Profile setup put you at the top for “plumber near me” or “emergency electrician.”
Build Trust Quickly
Permit numbers, licences, clear service pages, project photos and easy-to-find contact details reassure homeowners and commercial clients instantly.
Turn Clicks into Calls
Click-to-call buttons, visible pricing, quote forms and clear CTAs make it easy for customers to request a quote — and to pick up the phone.
Local SEO that brings contractor leads (not just clicks)
For contractors, SEO isn't about vanity traffic — it's about searches that convert into phone calls and booked jobs. We prioritise high-intent queries and local signals that matter to people ready to hire.
Service Area Pages
Create dedicated pages for suburbs and common services (e.g., "Leaking Roof Repair Melbourne North") so you appear in geographically-relevant searches.
Schema & Rich Snippets
Add LocalBusiness schema, service schema, and FAQ markup so Google shows useful results (phone numbers, opening hours, reviews).
Reputation Signals
Show verified licences, insurance details and links to review profiles to improve click-through rates and ranking trust signals.
Quick SEO wins for contractors
- Optimise page titles for "[service] near me" and "[suburb] [service]".
- Use real project photos with descriptive alt text (e.g., "bathroom renovation Sydney east").
- Embed your Google Business Profile and include NAP (name, address, phone) on every page.
Build trust fast — convert more estimate requests and phone calls
Homeowners and property managers pick contractors they trust. Your website is the fastest way to prove you’re licensed, reliable and experienced.
Proof of Expertise
Licences, insurance, trade associations and clear service descriptions reduce friction and objections before customers call.
Fast Decisions
Make it easy to get a quote: click-to-call, visible response times, and a simple request-a-quote flow reduce friction and increase conversions.
Lead generation that actually works for contractors
A website is only useful if it generates qualified enquiries. Contractor sites need to capture intent and make following up easy.
Click-to-Call & Call Tracking
One tap to call on mobile. Call tracking shows which pages and campaigns deliver jobs so you can invest where it pays.
Simple Quote Requests
Short forms and clear CTAs increase completion rates. Congero handles the technical setup so every lead lands in your inbox or phone.
Follow-up & Analytics
Monthly analytics show which pages and keywords bring leads, plus suggestions to improve conversion rates over time.
Example high-converting pages for contractors
- Emergency repairs landing page (fast contact buttons)
- Service pages for each trade (with local keywords)
- Project gallery pages (before & after photos)
6 common website mistakes contractors make (and how to avoid them)
1. Not targeting local search terms
Generic pages don't rank. Use suburb + service keywords and create service-area pages to capture local searches.
2. Hiding contact details
Make phone, email and service hours prominent — especially on mobile.
3. Poor mobile experience
Buttons too small, forms too long. If it’s hard to contact you on a phone, customers leave.
4. No proof of credibility
Missing licences, insurance badges or project images reduce conversions.
5. Slow load times
Slow pages lose ranking and customers. Optimise images and hosting for speed.
6. No conversion tracking
If you can't measure calls and enquiries by source, you don't know what marketing is actually working.
How Congero builds contractor websites that win jobs
Fast Setup
Start with a WhatsApp demo and have a working site in under a minute — professional design and content included.
Unlimited Updates
Text any change (scheduling, pricing, specials) and we update your site — at no extra cost.
Built-in Analytics
Monthly dashboards show which pages and keywords are driving calls and enquiries so you can scale what works.
What you get with Congero (one simple monthly fee)
- Mobile-optimised contractor site designed for conversions
- Local SEO, schema markup and service-area pages
- Domain registration, secure hosting and SSL
- Unlimited content updates via text — no technical skills required
- Monthly analytics and optimisation suggestions
Frequently asked questions
How quickly can my contractor site go live?
Will my site show up for local searches in my service area?
Do I own my domain and content?
What if I need to change prices or services often?
Ready to get more jobs from your website?
Congero builds contractor websites that rank locally, build instant trust and convert visitors into calls — all for one simple monthly price. No lock-in contracts and unlimited updates.
Includes domain, secure hosting and ongoing local SEO — cancel anytime.
