seo for cabinet makers
Turn local searches into showroom visits and job enquiries — show your craftsmanship to the right customers at the right time.
Cabinet makers who prioritise SEO get discovered by homeowners, renovators and designers actively searching for customised cabinetry. From local search visibility to portfolio pages that convert, the right website strategy fills your schedule with high-value jobs.
Why SEO Is Essential for Cabinet Makers
People planning kitchens, bathrooms, or custom joinery usually start with a search: "cabinet maker near me", "custom kitchen cabinets", or "solid timber cabinetry". SEO (search engine optimization) ensures your business appears when those high-intent customers are looking — not weeks after.
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Visibility to local customers: Local SEO places your business in Google Maps and local packs where users expect to find cabinet makers in their area.
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Showcase craftsmanship: SEO helps your portfolio pages and image galleries rank, so prospective clients see your best work before they pick up the phone.
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Attract higher-value jobs: Targeted content and service pages let you appear for niche queries — e.g., "timber wardrobe maker" or "custom vanity unit builder" — bringing in clients who pay premium rates.
In short: better visibility = more qualified leads = more booked projects. The best part — SEO compounds over time, increasing the number of inbound enquiries without continuously paying for ads.
Make Your Work Searchable: Portfolio & Project Pages
A stunning image gallery is only useful if people find it. Optimising project pages for specific jobs and locations turns online lookers into showroom visitors and job enquiries.
- Optimise image file names and alt text (e.g., custom-ash-kitchen-south-melbourne.jpg).
- Use clear headings: Project type, materials, location, and client problem solved.
- Include project timelines and budgets where appropriate to qualify leads early.
Local SEO: Be Found When People Need Cabinets Now
Google Business Profile
Optimise your listing with photos, accurate business hours, and services so you show up for "near me" searches.
Local Keywords & Pages
Create service pages targeting suburbs and project types (e.g., "kitchen joinery in Brunswick") to capture local demand.
Local Citations & Links
Consistent listings (ABN, NAP) across directories and trade websites improve trust and ranking in local search results.
Technical SEO & Site Performance: Speed Sells Cabinets
High-quality images of your work are essential — but unoptimised images and slow hosting kill conversions. Technical SEO ensures search engines can crawl your site and users can view your portfolio fast.
- Compress and lazy-load images for faster page speed.
- Use HTTPS and secure hosting to build trust and improve rankings.
- Submit a sitemap and implement structured data for projects and products to increase rich result chances.
Turn Visitors Into Jobs
Ranking for keywords brings traffic; conversion-focused pages turn that traffic into booked projects. Small UX changes yield big results for cabinet makers.
- Clear CTAs: "Request a Quote", "Book a Measure" or "View Recent Kitchens".
- Click-to-call and prominent contact details for mobile users ready to call now.
- Quick project briefs or downloadable spec sheets to pre-qualify enquiries.
Simple Conversion Checklist
- High-res hero photo + short tagline describing your specialty.
- Portfolio with before/after images and project details.
- Service & suburb pages for local relevance.
- Visible phone number and enquiry CTA on every page.
- Fast mobile experience and a clear next step for visitors.
What a Cabinet Maker SEO Package Typically Includes
Local Visibility
- Google Business Profile optimisation
- Local keyword research
- Suburb-specific landing pages
Portfolio & Content
- Optimised project galleries with captions
- Blog topics for renovation tips and material guides
- High-quality local backlinks
Frequently Asked Questions
How long until SEO brings consistent leads?
Do I need a lot of content to rank?
Will SEO work if I'm a small workshop?
Ready to Get More Local Cabinet Jobs?
Start with a quick audit of your site and local listings — we'll show you the fastest wins to increase enquiries and showcase your best work.
Congero builds mobile-first, SEO-optimised websites for trades and service businesses. Fast launches, unlimited updates, and local SEO built in — all managed for a predictable monthly fee.
