seo for accountancy firms
Attract local clients, build trust, and grow a referral-rich practice with a website and SEO strategy designed for accountants.
Generic websites get generic results. Accountants win when their online presence speaks to trust, compliance, and outcomes — and when prospective clients can find them first in local search.
Why Accountancy Firms Need Tailored SEO
Accountants don't sell widgets — they sell trust, accuracy and long-term relationships. That means your website and SEO must do more than look professional: they must answer compliance questions, show industry experience, and make it easy for business owners to find timely help in your local area.
Attract High-Intent Clients
People searching "tax accountant near me" or "small business accountant London" are ready to hire. SEO targets those high-value queries.
Build Immediate Credibility
Professional design plus industry-specific content (qualifications, associations, case studies) increases trust and conversion rates.
Grow Referrals & Retainers
SEO combined with focused landing pages for services like compliance reviews, bookkeeping, and BAS lodgement turns one-off visits into recurring clients.
Website Features That Convert Accounting Leads
Professional About Page
Highlight qualifications, industry memberships (e.g. CPA, ACCA), team bios, and compliance credentials to reduce friction in hiring decisions.
Service-Specific Landing Pages
Create pages for tax planning, bookkeeping, payroll, and advisory — each optimised for target keywords and local search intent.
Clear Pricing & Packages
Transparent packages for common services increase trust and lower qualification time for leads.
Client Case Studies
Short case studies with outcomes (savings, compliance avoided penalties) are powerful social proof for high-value clients.
- Problem → Action → Result format
- Include measurable outcomes where possible
Security & Compliance Signals
SSL, privacy policy, client portal links, and data handling notes reassure business clients concerned about confidentiality.
Local SEO: Be the Accountant People Find First
Most accounting searches are local — optimise for town/city keywords, Google Business Profile, and local citations to capture nearby business owners and individuals.
Google Business Profile Optimisation
- Complete business details, services, and categories
- Regular posts (tax reminders, deadlines)
- Collect and respond to reviews
Local Citations & Directories
Ensure consistent NAP across directories (accounting associations, local business directories) to improve ranking and trust signals.
Content Ideas That Drive Traffic & Conversions
Focus on practical, industry-specific content that answers search intent and demonstrates expertise.
Tax Guides & Deadlines
Localised guides for end-of-year tax, BAS, payroll tax, and lodgement deadlines.
SME Accounting Tips
How-to posts for bookkeeping workflows, cashflow forecasting and GST basics.
Case Studies & ROI Stories
Concrete stories showing savings, tax reductions, or process improvements.
Industry-Specific Pages
Pages tailored to clients like tradies, retailers, or hospitality businesses.
FAQ & Compliance Content
Answer compliance questions and reduce sales friction with clear FAQ pages.
Downloadable Resources
Checklists, tax calendars, and templates that capture leads via gated downloads.
Technical SEO Checklist for Accountants
Technical health affects rankings and user trust. Make these non-negotiable checks part of your site build.
- Mobile-first responsive design — forms and booking links work on phones
- Fast core web vitals — server, image optimisation, and minimal blocking scripts
- Structured data (LocalBusiness, Service, FAQ schema) for rich results
- Secure site (HTTPS), privacy policy, and cookie consent where needed
- XML sitemap and robots.txt submitted to Google Search Console
- Reliable hosting and backups to protect client data
What a Dedicated SEO & Website Deliver for Accountants
More Qualified Leads
Targeted pages attract clients searching for the exact service you offer (e.g. "tax planning for freelancers").
Shorter Sales Cycle
Clear pricing, FAQs and case studies answer common objections before the first call.
Higher Lifetime Value
Optimised service funnels convert one-time clients into ongoing retainers and advisory customers.
Real-World Example
A regional accountancy firm that launched service pages and local SEO saw organic enquiries increase by 48% in three months, converting to 30% more retained clients — all without paid ads.
Our 4-Step Setup for Accountancy Firms
Discovery & Keyword Audit
We identify the service and local keywords your ideal clients use and map them to tailored landing pages.
Design & Trust Signals
A professional, mobile-first website with accreditation badges, case studies, and transparent service pages.
Local SEO & GBP Setup
Optimise your Google Business Profile, citations and local content to increase map pack visibility.
Ongoing Content & Analytics
Monthly reports, content calendar and improvements focused on queries that drive clients and retainers.
All inclusive monthly plans: domain, hosting, SSL, unlimited updates and local SEO — no lock-in contracts.
Frequently Asked Questions
How long until I see SEO results?
Will my site look professional enough for corporate clients?
Do you handle content writing for technical topics?
Can I keep my existing domain and branding?
Ready to Grow Your Accounting Practice?
Get a professional, SEO-optimised website built for accountants — local search, service pages, and content that converts. Launch quickly and start getting higher-quality enquiries.
No lock-in contracts. Full support, domain and hosting included.
