salon and spa websites
Get a mobile-first, search-optimised website that fills your appointment book, builds trust, and showcases your signature services.
For salons and spas, your website is your receptionist, portfolio and booking system all in one. We design sites that look beautiful, rank locally, and convert browsers into paying clients.
Typical increase in online bookings
Clients discover salons via Google Maps
SSL, hosting, domain & updates included
Launch a working site with Congero demo
Why Every Salon & Spa Needs a Professional Website
Salons and spas depend on trust, visuals and convenience. A professional website:
- Shows your work — high-quality images of hairstyles, colour, facials and treatment rooms build immediate trust.
- Makes booking easy — integrated booking or clear contact options reduce friction and no-shows.
- Ranks locally — targeted local SEO helps new clients find you when they search “hairdresser near me” or “best day spa nearby”.
- Protects your brand — a polished website makes your salon look premium and reliable compared with businesses that rely only on social media.
Social platforms are great for discovery but they don’t replace a site that you control. Your website owns your content, feeds search engines, and acts as the hub for bookings, gift vouchers, and promotions.
Salon SEO: Get Found When Clients Are Searching
Local search drives walk-ins and bookings. Our salon SEO focuses on the signals Google cares about:
Google Business Profile
Optimise your profile with categories, services, updated opening hours, and high-resolution photos so you appear in Maps and the local pack.
- Service list (cuts, colour, lash lift, massages)
- Accurate opening hours and booking link
- Geo-tagged photos and posts
On-Page & Service Pages
We create service pages that match the way clients search — think “colour correction near me” or “relaxation massage booking”. Each page is built with SEO-friendly titles, headings, schema and fast content.
Reputation Signals
We help structure review prompts and review-rich snippets so positive client feedback directly boosts local rankings and click-through rates.
Mobile Performance & Speed
Most salon searches happen on mobile. Fast, responsive pages (images optimised, lazy-loading, cached) increase conversions and improve search ranking.
How Congero Helps
Our sites come with local SEO best-practices out of the box: meta tags, schema for business and services, sitemap submission, and Google Business Profile guidance. We handle the technical work so you focus on clients.
Get Started NowTurn Browsers Into Bookings
A website that attracts traffic is only half the job. Conversion-focused design turns visitors into booked appointments:
Clear Booking CTAs
Sticky book buttons and direct booking links reduce the steps to confirm an appointment.
Gift Vouchers & Promotions
Highlight seasonal packages, gift cards and first-visit discounts to increase average visit value.
Instant Contact Options
Click-to-call, WhatsApp and map directions make it effortless for clients to convert immediately.
Photography and Content That Converts
High-Impact Photography
Professional, well-lit images of your salon, therapists and finished styles increase trust and encourage bookings.
We help you choose hero shots, gallery sets, and before/after layouts that tell your brand story.
Copywriting For Salons
Service descriptions written for both clients and search engines explain benefits, pricing and expected time — reducing call time and no-shows.
Each service page includes keywords like “balayage specialist”, “deep tissue massage near me” and local modifiers to improve ranking and clarity.
Local SEO & Google Maps
Most salons get clients from within a 5–15km radius. Local SEO ensures your salon appears for searches that matter:
- Optimize service pages with suburb and neighbourhood keywords (e.g., “Melbourne CBD hairdresser”).
- Keep opening hours accurate and add holiday schedules to prevent missed bookings.
- Embed a Google Map with directions and parking info so clients find you easily.
Why it matters
Ranking in local packs drives foot traffic and last-minute bookings. We configure your site and business listing to maximise visibility for "near me" searches.
Simple Pricing for Salons & Spas
Choose predictable pricing that covers everything you need — design, hosting, domain, security, and unlimited updates.
Starter
Perfect for new salons wanting a professional brochure site with booking link.
- 5 pages included
- Basic SEO
- Domain + hosting
Growth
Best for busy salons that need bookings, galleries and priority updates.
- All starter features
- Service pages & SEO
- Unlimited updates
- Monthly analytics
Custom
Custom features, integrations and e-commerce for salon product sales.
- Advanced integrations
- Priority support
- White-glove migration
All plans include SSL, hosting, a domain option, unlimited content updates via text or WhatsApp, and month-to-month billing. No lock-in contracts.
Frequently Asked Questions
How quickly can my salon website go live?
Do you integrate with booking systems?
Can I update my prices, services or photos myself?
Will a website increase my bookings?
Turn Your Salon Into a Client Magnet
Get a gorgeous, search-optimised website that showcases your work, simplifies bookings, and brings new clients through your door. All with predictable pricing and unlimited updates.
Includes domain registration options, hosting, SSL, local SEO setup and unlimited updates. Month-to-month with no lock-in contracts.
