roofing company website
Professional, high-converting websites for roofers that rank locally, win trust, and generate more calls.
Your website is often the first interaction a homeowner has with your business. A purpose-built roofing site drives "near me" SEO, showcases completed jobs with strong visual proof, and turns visitors into booked jobs — without the headaches of technical maintenance.
Targeted roofing enquiries
Show up when customers search
Licences, insurance, credentials
Text changes — live in minutes
Why a Dedicated Roofing Company Website Matters
Roofing is a local, trust-driven service. Customers searching for "emergency roof repair near me" or "metal roof installers [suburb]" want proof of experience, clear contact methods, and fast responses. A tailored website does three things exceptionally well:
Boost Local SEO
Optimised service-area pages and schema help you rank for local searches when homeowners need a roofer now.
Showcase Expertise
Before & after galleries, materials pages (tile, metal, shingles) and project case pages build confidence and lower friction to hire.
Convert More Calls
Clear CTAs, click-to-call buttons, and local landing pages increase call-through rates and booked jobs.
Local SEO Opportunities for Roofers
Roofing companies have rich, high-intent search traffic. Focused SEO work translates directly into booked jobs. Key tactics:
Service-area pages
Create dedicated pages for suburbs and towns you serve (e.g., "Roof Repairs in Newcastle"). Each page targets local search intent and increases Google presence across your service area.
- Include local landmarks, service examples, and relevant keywords
- Unique meta titles & descriptions per service-area page
Service & material pages
Pages for emergency roof repair, re-roofing, gutter replacement, metal roofing, tile replacement — each page targets buying keywords and educates customers on value.
- Use service-level FAQs to capture featured snippets
- Schema markup for Service and LocalBusiness
Project galleries & case studies
High-quality before & after photos improve conversions and create content that ranks for visual searches. Optimise image alt text and filenames for SEO.
Reviews & Google Business Profile
A well-optimised GBP with consistent citations, photos, and review replies drives map-pack visibility. Display review snippets on your site (schema-enabled).
High-value roofing keywords (examples)
Convert Visitors Into Calls and Booked Jobs
Traffic means little without conversions. Roofing sites should be built to reduce friction and guide homeowners to contact you.
Immediate contact options
Click-to-call buttons, a persistent phone CTA on mobile, and clear "Emergency Repairs" contact paths capture urgent leads.
- Prominent phone number in header and hero
- Emergency banner for storms or urgent leaks
Transparent pricing guides
Offer ballpark price ranges (e.g., "Minor repairs $150–$700") to qualify leads and reduce time-wasters.
Trust & credibility elements that convert
Display licence numbers and insurance coverage clearly.
Warranty terms reduce buyer hesitation.
State typical response times for emergency calls.
Must-have Features for Roofing Websites
Project gallery
Before & after image galleries with lazy loading and descriptive alt text.
Service area landing pages
Optimised pages for each suburb to capture local search intent.
Fast loading & mobile-first
Mobile speed is essential — fast sites convert and rank better.
Licences & credentials block
Clear display of licences, insurance, and manufacturer certifications.
SEO-friendly FAQ schema
Structured FAQs to target featured snippets for common roofing questions.
Analytics & call tracking
Know which pages and ads deliver phone calls and booked jobs.
Content ideas that rank
- Storm damage repair guide: signs of roof damage and next steps
- Roofing materials comparison: cost, lifespan, pros & cons
- Seasonal maintenance checklist for homeowners
- How to claim roof damage on insurance (local process notes)
How Congero Helps Roofing Companies Grow
Congero builds industry-ready websites for roofers with features designed to convert local searchers into customers — fast. Here's how our service aligns with roofing businesses:
Live fast — get found faster
Launch a professional, mobile-first roofing site in under 24 hours. We optimise meta tags, schema, and service pages so you start ranking locally sooner.
Unlimited, fast updates
Text us changes — update pricing, add a new project photo, or create a storm-response page. Updates are handled quickly at no extra cost.
Local SEO built-in
Service-area pages, Google Business Profile guidance, and local schema are included to help you win map-pack visibility.
Actionable analytics
Monthly dashboards show which pages and ads drive calls, so you can invest in what's working and scale bookings.
All-inclusive, predictable pricing
Domain, secure hosting, SSL, regular backups, and performance monitoring — all part of a flat monthly plan. No lock-in contracts.
Get Started NowReady to Get More Roofing Jobs? Here's How to Start
A simple 3-step process designed for busy business owners:
Share your details
Send us your business name, service areas and a couple of project photos — or we can use stock images to start.
We build & optimise
We create a roofing-specific site with service pages, gallery, and local SEO — live quickly.
Start receiving calls
Monitor leads, request updates via text, and scale your presence as your business grows.
No technical setup on your side. No lock-in contracts. Everything handled for a flat monthly fee with unlimited updates included.
Get Started NowFrequently Asked Questions
How quickly can a roofing site go live?
Will you help with Google Business Profile?
Can I update photos and prices easily?
Do you offer analytics and call tracking?
Make Your Roofing Business the Local Choice
A focused roofing website turns searches into calls. Rank for local roofing keywords, showcase workmanship, and make it easy for homeowners to hire you.
Get Started NowNo upfront design fees. Domain, hosting, SSL and unlimited updates included. Cancel anytime.
