physio seo
Attract more local patients, build trust, and fill your appointment book with a professional website and local SEO tailored for physiotherapists.
A clinic-quality website plus targeted local search work together to bring new clients through your door. Below you'll find proven strategies—content, local listings, schema, CRO, and analytics—designed specifically for physiotherapists.
Why targeted SEO matters for physiotherapists
Patients search for injury help, back pain relief, or post-op rehab near them. If your clinic doesn't appear in local search results, you're missing the majority of new patient opportunities. Targeted SEO helps you:
- Rank for local intent (examples: "physio near me", "shoulder physio Sydney") so people ready to book find you.
- Build trust and credibility through positive reviews, professional website, and clear service pages.
- Increase appointment conversions by showing availability, pricing, and easy booking options.
Local SEO & Google Business Profile
Local visibility is the highest-leverage channel for clinics. Focus on:
- Complete your GBP (business name, categories, services, accurate address, clinic hours).
- Systematic review requests — ask satisfied patients for Google reviews, then respond to every review promptly.
- Photos & posts — add treatment photos, staff bios, and weekly updates so your profile stays active.
- Local citations — ensure consistent NAP (name, address, phone) across directories and health directories.
GBP Checklist for Physios
- Primary category: Physiotherapist
- Services: Sports physio, dry needling, post-op rehab, paediatric physio
- Business hours & holiday exceptions
- Book online link + phone click-to-call
- Regular photo uploads and posts
Website features that turn visitors into booked patients
Clear booking CTA
Prominent "Book Now" buttons, click-to-call on mobile, and an easy calendar or booking link.
Therapist bios
Detailed clinician profiles with qualifications build trust and help SEO for practitioner names.
Service pages
Dedicated pages for each service (e.g., "hip pain physiotherapy") help you rank for specific symptoms and treatments.
Design & content priorities
- Mobile-first layout: Most patients search and call from phones.
- Fast loading: Minimise images, use lazy-loading and a fast host.
- Trust signals: Reviews, logos of health partners, relevant certifications.
- Clear service pages: Symptoms, treatment approach, expected outcomes, pricing/insurance info where applicable.
Content strategy: what to publish and why
High-value content helps patients find you and builds authority. Focus on:
Patient-focused articles
- What causes shoulder pain and first steps
- Post-surgical rehab timeline
- Treatment options for chronic lower back pain
Local content & community
- Injury prevention tips for local sports teams
- Clinic involvement in community events
- Case studies (anonymised) showing outcomes
Technical SEO & schema: be machine-readable
Technical health keeps your site visible and fast. Key actions:
- Mobile-first indexing: Ensure responsive design and fast mobile speed.
- Structured data: Add LocalBusiness, Physician, Service schema to help Google display clinic hours, services, and booking links.
- XML sitemap & robots: Submit sitemap and keep robots.txt clean.
- Page speed optimisation: Compress images, use CDN and modern image formats (WebP/AVIF).
Conversion optimisation: turn visitors into booked clients
Fast contact options
Phone click-to-call, online booking link, and clear first-visit information reduce friction and increase bookings.
- Visible opening hours and emergency contact
- Short booking form (name, phone, preferred time)
- CTA repeated in header, footer and service pages
Trust & reassurance
Patient testimonials, treatment outcomes, and FAQs reduce hesitation.
- Video testimonials and short case studies
- Transparent pricing or indicative fees
- Clear info on insurance/private billing
Tracking & measuring ROI
To prove value, track leads and conversions:
- Set up Google Analytics + GA4 conversion events for contact clicks, booking completions and calls.
- Use call tracking or call conversion events to measure phone bookings.
- Monthly reports that show leads, top pages, and ROI so you can reinvest in top-performing services.
Typical ROI example
A focused local SEO campaign that brings 10 additional patients per month (avg revenue per new patient $120) => $1,200/month. At $49/month for a managed website and ongoing SEO, ROI is clear within weeks.
How to get started (fast)
1. Tell us your clinic details
Business name, address, services, practitioner bios.
2. We build & optimise
Mobile-first website, local SEO, GBP optimisation and schema added.
3. Track & improve
Monthly analytics, continuous local SEO, unlimited text-in updates.
Launch quickly with Congero
Congero builds clinic websites in minutes, handles local SEO and offers unlimited updates for a flat fee. Every site includes hosting, SSL, domain support, and monthly analytics.
Get Started NowFrequently asked questions
How long until I see results from local SEO?
Do I need to write all the content myself?
Will you help with reviews and patient feedback?
Grow your physio clinic with targeted SEO
A professional website plus local SEO is the most reliable way to get steady, high-intent patient enquiries. Start with a quick demo and get a working site fast.
No lock-in contracts • Domain, hosting & SSL included • Unlimited text-in updates
