painting company websites
Turn more leads into booked jobs with local SEO, standout project galleries, and fast conversion flows.
A professional website is the most powerful marketing tool for painters. It builds trust, ranks you in local search, and showcases your work so homeowners choose you — not the cheapest call-out.
Why painting companies need a professional website
Homeowners choose painters they trust. A modern website does that work for you — showing completed projects, clear pricing, service areas and easy ways to contact you. It also acts as the hub for online visibility and paid ads, so every job enquiry can be tracked and optimised.
Be Found Locally
Most painting searches are local: "house painter near me", "exterior painters in [suburb]". A tailored website with service-area pages and local signals wins these searches.
Win Higher-Value Jobs
Professional photography, before/after galleries, and clear scope-of-work pages increase homeowner confidence — and allow you to price for quality, not just be the cheapest quote.
Mobile-First Booking
Most homeowners search and contact contractors on phones. Fast mobile experiences and click-to-call buttons turn searches into calls within seconds.
Less Admin, More Jobs
Integrated contact capture, scheduler links, and templated job pages reduce admin time and speed up quoting so you win more projects per week.
SEO strategies that bring painting leads
SEO for painters is practical and local — focus on the phrases homeowners actually type, and give search engines clear signals that you serve them.
Optimize for Local Search
- Service-area pages: Create pages for suburbs/neighbourhoods you serve (e.g., "House painters in Brunswick") with local keywords in headings and meta tags.
- NAP consistency: Ensure name, address, phone are identical across site, Google Business Profile, and directories.
- Local schema: Add LocalBusiness schema with service areas and opening hours so Google can match you to local queries.
Service Pages and Content
- Dedicated pages: Separate pages for interior painting, exterior painting, commercial painting, and colour consultations — each targets different search intent.
- Keywords + intent: Use long-tail queries like "weatherproof exterior painting [suburb]" for higher conversion intent.
- On-page SEO: Unique title tags, meta descriptions, H1/H2 structure, and alt text on images for every page.
Reputation Signals (without testimonials)
You can improve local rankings and trust without showcasing testimonials: include project case studies, certifications, association logos, and clear guarantees or warranties.
Tracking & Continuous Improvement
Install analytics and conversion tracking so you see which service pages and ads produce jobs. Use that data to double down on the highest-ROI keywords and suburbs.
How to showcase completed projects (and why it converts)
High-quality project pages are the best proof of skill. They demonstrate process, materials, and results so homeowners pick you with confidence.
Project page essentials
- Before / After images: Use consistent framing and labels (Before → After). Large hero images with quick lightbox viewers improve engagement.
- Scope & approach: Include a short summary: problem, products used, time on site, and any prep work (e.g., power-wash, priming).
- Keywords: Title tags like "Exterior house repaint — Federation-style home, Richmond" help search visibility for similar jobs.
- Call to action: Add a clear next step on each case study: Get a quote, Book an inspection, or Call now.
Pro tip: compress images for speed but keep a high-resolution version for the lightbox. Add captions that mention suburb names and the type of work — that helps local SEO and builds context for potential clients.
Showcase My Projects — Get Started NowConvert visitors into booked jobs
A website must guide a homeowner to a clear next step. Reduce friction, answer common questions, and make getting a quote effortless.
Make Contact Instant
Prominent click-to-call on mobile, a visible phone number in the header, and a short "request a quote" button on every project page turn visits into calls fast.
Pre-qualify Leads
Use short scope forms (address, property type, surface, timeframe) or links to an inspection scheduler so your quotes are accurate and faster to deliver.
Transparent Pricing
Show starting prices or price ranges for typical jobs (e.g., exterior repaint small house $2,500–$6,000). This filters tire-kickers and attracts serious leads.
Follow-up and Tracking
Set up call tracking, simple CRM or form-to-email flows, and analytics so you measure which pages and ads return booked jobs.
Pricing & packages for painting companies
Most painting businesses benefit from an all-in-one subscription: professional design, local SEO, hosting, domain and unlimited edits — predictable costs and faster results.
Starter
- Custom homepage & service pages
- Project gallery
- Mobile-optimised
Pro (Most popular)
- All Starter features
- Local SEO & service-area pages
- Unlimited text-in updates
Agency
- Multiple sites & subdomains
- Advanced tracking & reporting
- Priority support
All plans include SSL, hosting, domain registration options, and no lock-in contracts. Prices shown in AUD, 2025.
Get Started NowHow painters get a working website fast
Congero builds mobile-first, SEO-ready websites for painting companies in minutes — and you can update content simply by texting us.
You can be live the same day. Ongoing updates are included with most plans — change prices, swap a photo, or add a new suburb by texting the team.
Get Started NowFrequently asked questions
How quickly can I be live?
Will my website show up for local searches?
Can I update photos and prices?
Do you handle hosting and security?
Get more painting jobs with a website that converts
Showcase your work, rank locally, and make it easy for homeowners to book. Start with a demo and get a professional site — no upfront design fees and no lock-in contracts.
All pricing and features accurate for 2025. Congero builds mobile-optimised painting company websites with local SEO and unlimited updates.
