graphic designer website design
Showcase your portfolio, rank for the right clients, and turn views into enquiries with a professional, SEO-optimised website.
Your portfolio is your pitch. A tailored website ensures your best work is seen first, appears in client searches, and converts casual browsers into booked projects.
Why a Professional Website Matters for Graphic Designers
As a graphic designer, your work speaks louder than any business card. But clients rarely discover you by chance — they search, compare portfolios, and judge credibility in seconds. A professional website:
- Improves discoverability: SEO helps potential clients searching "brand designer near me" or "packaging designer freelance" find you first.
- Shows your work clearly: Full‑screen case studies, zoomable images, project details and process make your portfolio persuasive.
- Builds trust: A fast, mobile-friendly site signals professionalism and increases the chance a client will reach out.
- Converts more leads: Optimised calls-to-action and clear service pages turn browsers into enquiries and paid projects.
Portfolio Best Practices for Graphic Designers
Curate, Don't Crowd
Show 8–15 of your strongest projects. Each project should highlight a clear problem, your role, the process, and the outcome (metrics if available).
Case Studies & Context
Context sells work. Include client brief, your approach, tools used, and tangible results (e.g., brand lift, conversion changes).
Pixel-Perfect Images & Load Speed
Use optimized images (WebP or compressed JPG) with high visual fidelity. Lazy-load large assets so pages still load quickly.
Show Process & Motion
Include before/after, sketches, and short GIFs or video to convey craft and animation skills.
Layout Tips
- Lead with the strongest image — hero visuals decide first impressions.
- Use consistent padding and typography for a professional feel.
- Provide easy navigation between projects and services.
SEO That Attracts the Right Clients
Search engine optimisation isn't just for e‑commerce — it’s how clients find specialised designers. Targeted SEO helps you rank for services and locations that match your niche: brand design, packaging, UI/UX, or freelance illustration.
Key SEO steps for designers
- Keyword-focused service pages: Create pages for each service (brand identity, packaging design, logo design) and include locality when relevant (e.g., "brand designer Sydney").
- Descriptive image alt text: Use keywords in alt text and filenames for project images (e.g., "organic-tea-brand-packaging.jpg").
- Case study content: Long-form case studies rank well and show expertise — include challenges, outcomes, and client-type keywords.
- Structured data & portfolio schema: Use schema to help search engines understand your projects and author details.
- Local optimisation: Claim a Google Business Profile if you work with local clients and add consistent NAP (name, address, phone) details.
Convert Visitors into Clients
Clear Calls to Action
Every page should have an obvious next step: "See My Work", "Request a Quote", or "Schedule a Quick Call". Place CTAs near project intros and at the end of case studies.
Conversion-Boosting Elements
- Project thumbnails that open to full case studies
- A concise services/pricing overview (or "starting from" rates)
- Fast contact options like one-click email and phone links
- Visible availability and typical turnaround times
Plans & Pricing — Simple, Predictable
Designers need a site that’s affordable, fast to launch, and easy to update. Congero provides an all-inclusive managed website plan that covers domain, hosting, SSL, SEO essentials and unlimited updates.
Starter
- Basic portfolio site
- Mobile-optimised
- Monthly analytics
Pro
- Custom portfolio & case studies
- SEO optimisation & schema
- Unlimited updates
Agency
- Multi-project galleries
- Priority support
- Advanced analytics
All plans include domain registration (or bring your own), secure hosting, SSL, automatic performance monitoring, and no lock-in contracts. Congero can also update your portfolio via text—no technical skills required.
How to Get a Designer Website That Works
1. Tell Us About Your Work
Start with a quick demo — send us your business name, main services, and a link to your best project. Congero can create a draft via WhatsApp in under a minute.
2. We Build & Optimise
We deliver a tailored, mobile-optimized site with SEO basics, image optimisation, and portfolio structure. Review and request edits via text—unlimited updates included.
3. Launch & Get Found
We register your domain (or connect yours), enable SSL, and submit sitemaps so search engines index your portfolio quickly.
4. Update When You Need
Text us changes — add new projects, swap images, update prices — and we push updates live within minutes at no extra cost.
No setup fee. No lock-in contracts. Start with a free demo—no credit card required.
Frequently Asked Questions
Do I really need a website if I have Instagram or Behance?
Will a website help me get local clients?
How quickly can you launch my portfolio?
Can I update images and projects myself?
Will this help me get higher-paying clients?
Showcase Your Work. Get Found. Book More Clients.
A well-structured, SEO‑optimised designer website turns curiosity into briefs. Congero delivers a polished site, hosting, SEO basics and unlimited updates — all for a predictable monthly fee.
Start with a free demo—no credit card required. Get a professional portfolio live fast and keep it fresh with unlimited updates.
