google business profile for psychologists
Practical steps to increase local visibility, build trust, and attract new clients in 2025
A complete, optimised Google Business Profile (GBP) is one of the fastest ways for private practitioners to appear in local searches, get calls and bookings, and build professional credibility — especially for psychologists offering in-person or telehealth sessions.
Local searches that trigger a GBP listing
People call or visit within 24 hours of finding a GBP
Top results get the majority of appointment requests
Seconds to decide if your practice looks credible
Why Google Business Profile (GBP) matters for psychologists
For clinicians, visibility and trust are everything. GBP is the free, high-impact listing that appears in Google Search and Maps — often above organic results. When someone searches "psychologist near me" or "cognitive therapist Sydney", a well-optimised GBP puts your practice front and centre where clients are actively seeking help.
Higher local visibility
GBP increases the chance of showing in the local pack and Maps — prime real estate for attracting nearby clients searching for immediate appointments or telehealth options.
Instant credibility
Your practice hours, services offered, photos, and contact options appear at a glance. Even small cues — a professional profile photo, a clear business description, and working phone number — increase trust and click-throughs.
High-intent leads
Searchers who click GBP listings are often ready to book or call. The listing reduces friction — they can see services, book via your website or phone, and get directions in seconds.
Data & performance insights
GBP provides analytics: how many views, searches, and actions (calls, clicks, direction requests). These insights show which services or pages are driving enquiries so you can refine your marketing.
GBP optimisation checklist for psychologists
Use this checklist to make your GBP listing work harder for your practice.
- Complete business name — use your clinic/practice name exactly as it appears on signage and website.
- Accurate categories — primary category: Psychologist. Add secondary categories for specialties (e.g., Clinical Psychologist, Child Psychologist, Counselling).
- Current contact details — phone, email, and booking link; keep them consistent across your website and directories.
- Business hours & appointment types — show in-person and telehealth availability.
- High-quality photos — reception, consultation room, practitioner headshot (professional), and a clear map pin.
- Services list — add structured services (e.g., CBT, Couples Therapy, Parenting Support) with short descriptions and session formats.
- Posts & updates — share availability, mental health resources, or clinic news weekly to keep the profile active.
- Appointment link — direct link to online booking or a clear 'Call now' CTA.
- Privacy & compliance — ensure public information is non-sensitive and abides by confidentiality and advertising standards for health services.
Local SEO opportunities that work for psychology practices
GBP is one piece of a local SEO strategy. Combine it with on-site optimisations and content marketing to rank higher for local searches and psychotherapy-related queries.
Local keyword targeting
Use keyword phrases your clients search for: "psychologist near me", "child psychologist [Suburb]", "telehealth psychologist [State]". Include these naturally in your GBP services, website titles, and landing pages.
Citations & NAP consistency
Ensure your Name, Address, Phone (NAP) and website match across directories (AHPRA listing, local directories, health platforms). Inconsistent info confuses Google and clients.
Relevant landing pages
Create focused pages for high-demand services (e.g., Anxiety Therapy, Trauma Therapy, Child Behaviour). Link each page to the corresponding GBP service entry for stronger relevance signals.
Reviews & patient feedback
Encourage satisfied clients to leave reviews on GBP (always following privacy and professional guidelines). Respond professionally to reviews — it improves rankings and demonstrates care.
Build credibility quickly with GBP and your website
For health practitioners, trust is formed before the first phone call. GBP and an aligned professional website give prospective clients the cues they need: qualifications, clear service descriptions, privacy statements, and easy booking options.
Qualifications
List degrees, registration numbers, and clinical specialisations.
Clear services
Describe who you help and clinical approaches in plain language.
Availability
Show appointment types (telehealth/in-person) and booking options.
Content & keyword strategy for psychologist websites
Your GBP listing should point to well-structured website pages that answer common client questions and provide clear next steps. Focus content on intent (help-seeking queries) and location.
Primary keywords
- - Psychologist [Suburb / City]
- - Telehealth psychologist [State]
- - Child psychologist near me
- - Anxiety treatment psychologist
Content pages to create
- - Service pages (CBT, couples therapy, trauma recovery)
- - About / qualifications page with registration details
- - Fees & Medicare / private health info
- - Helpful resources and blog: FAQs, what to expect, coping strategies
On-page SEO tips
- - Use a clear H1: “Psychologist in [Suburb] — [Your Name / Practice]”
- - Meta descriptions that mention location and how you help
- - Schema markup for local business and practitioner (name, credentials, services)
- - Fast-loading mobile pages and accessible booking buttons
Conversion focus
Make the first step simple: a clear phone number, booking link, and a short explanation of what to expect on the first session. Reducing friction increases appointment rates.
How Congero helps psychologists get found (and booked)
Congero builds professional, SEO-optimised websites and GBP-ready content quickly, so you spend less time on tech and more time with clients. Our approach is tailored for busy practitioners:
Fast setup
Live in 60 seconds from a WhatsApp demo — then we customise. No lengthy onboarding and no big upfront design fees.
Unlimited updates
Text any change — update availability, fees, or new services — and we publish it. Perfect for changing telehealth hours or adding new specialties.
GBP & local SEO
We optimise your GBP entry, create service landing pages with local keywords, and add schema so Google understands your practice and shows it to the right searchers.
All-inclusive pricing
One predictable monthly fee covers domain, hosting, SSL, analytics, and ongoing updates — no hidden fees, no lock-in contracts.
GBP Quick Checklist
- Claim and verify your GBP listing
- Set primary category to Psychologist
- Add clear booking link and phone number
- Upload practitioner headshot + clinic photos
- Publish one GBP post and add 2-3 services
- Ensure website pages match GBP information
Tip: If you prefer, Congero can implement this checklist for you and link GBP to an optimised practice website — fast.
Frequently asked questions
Can I use GBP if I only offer telehealth?
How do reviews affect my listing?
What keywords should I target first?
How fast can I start seeing results?
Make it easy for clients to find and book you
Get a GBP-optimised website, clear booking buttons, and local SEO set up — all managed for a predictable monthly fee. Launch quickly and manage updates by sending a text.
Congero builds mobile-first websites and optimises GBP listings for busy professionals. No technical setup required — we handle hosting, domain, SSL, and local SEO.
