google ads for demolition
Targeted Google Ads that win demolition jobs — fast lead volume, higher ROI, and measurable results.
Demolition contractors win work by being visible to property managers, strata, builders and renovators exactly when they're searching for "site demolition", "concrete removal" or "strip out". Well‑targeted Google Ads deliver high-intent enquiries, and when paired with a fast, conversion-focused landing page and proper tracking, they become your best source of predictable leads.
Why Google Ads Work for Demolition Businesses
Demolition work is high-value and time-sensitive. Clients search with strong intent — they need a contractor now. Google Ads places your business at the top of search results when those buyers are actively looking, which means:
- Immediate visibility for high-intent searches like "asbestos demolition", "site clearance contractor" or "concrete removal quote".
- Control over messaging so you can promote emergency callouts, free quotes, heavy equipment, or specialised services.
- Measurable ROI — every click and conversion is tracked, so you can see cost-per-lead and true campaign performance.
Ad Targeting & Campaign Types
A focused demolition campaign combines search, call-only, and remarketing tactics:
- Search Ads — target keywords with purchase intent (quotes, emergency, hire, strip out).
- Call-Only Ads — prioritise phone calls for time-sensitive jobs and same-day quotes.
- Remarketing — re-engage visitors who viewed pricing or service pages to increase conversion rates.
- Area Exclusions — exclude regions or zones where you don’t operate (keeps spend efficient).
Keyword & Negative Keyword Strategy
Bid on service-specific terms (eg. "concrete removal quote", "asbestos demolition contractor"). Use negative keywords to filter unrelated searches (DIY, job listings, equipment sale).
Ad Copy & Extensions
High-converting ads highlight trust signals and urgency:
- Include trust: licences, insurance, safety compliance
- Callouts: same-day quotes, emergency callouts, free site inspections
- Use call extensions and price extensions where appropriate
Budgeting & Bidding
Start with a test budget (2–4 weeks) to gather data. Use automated bidding focused on conversions once you have consistent lead data.
Landing Pages + SEO: Convert Ads into Jobs
Ads get clicks. Landing pages turn clicks into customers. For demolition businesses, the landing page must be fast, focused, and trust-building. When combined with ongoing SEO, the benefits compound — paid ads capture immediate demand while organic search builds long-term, lower-cost leads.
Speed & Mobile
Trust Signals
Clear CTA
SEO Opportunities from Ad Campaigns
Use ad data to inform your SEO strategy — high-performing keywords in ads are often the best pages to optimise for organic search. Convert top ad landing pages into evergreen SEO pages with structured content, schema markup, and local signals.
- Turn successful ad headlines into page titles and H1s
- Use landing page content as the basis for blog posts and service pages
- Collect reviews and embed them to boost local SEO
Congero advantage: Congero builds conversion-optimised sites in minutes and handles local SEO basics, making it faster to pair a new landing page with a Google Ads campaign and start capturing leads.
Tracking, Measurement & Lead Validation
Ads without tracking are guesswork. Measure everything so you know which keywords and campaigns create profitable jobs:
- Conversion tracking: Form submits, phone calls, booked inspections and quote requests.
- Call tracking: Unique forwarding numbers on ads let you attribute phone leads to campaigns.
- Lead quality scoring: Tag leads by value (small cleanups vs. multi‑ton demolitions) to optimise for higher-value conversions.
- Monthly analytics: Clear dashboards showing cost-per-lead, conversion rate, and job value — so you can scale winners and pause poor performers.
Real Results (Example Scenarios)
Emergency Strip-Outs
Call-only ads focused on "emergency strip out" generated same-day inspection requests — high conversion because searchers needed immediate help.
Commercial Demolition Quotes
Search campaigns targeting "commercial demolition quote" with landing pages showcasing licences and project galleries attracted project managers and builders.
Budgeting & Expected ROI
Ad budgets vary by campaign goals — lead volume, job value, and competition all affect costs. Use these guidelines to plan:
Important: If your average closed job is $5,000–$30,000, acquiring one or two extra jobs per month easily justifies a substantial ad budget. Measure job value and optimise campaigns for higher-value conversions.
How to Get Started
A simple 4-step path to running profitable Google Ads for your demolition business:
- Define target jobs: Emergency strip-outs, commercial teardown, concrete removal — prioritise the highest-margin work.
- Create focused landing pages: Fast, trust-focused pages that match each ad group's intent (Congero builds conversion pages quickly).
- Launch a measured test: Run search and call campaigns for 2–4 weeks, track CPL and lead quality.
- Scale what works: Move to automated bidding for conversions, expand keywords, and reinvest profitably.
Frequently Asked Questions
How fast can I start getting leads?
How much should I budget per month?
What makes a landing page convert for demolition?
Can organic SEO replace ads?
Start Getting Better Demolition Leads with Google Ads
Pair targeted Google Ads with a conversion-optimised landing page, clear tracking, and regular optimisation — and turn searchers into booked jobs.
Congero supports demolition and trade businesses with fast, mobile-first websites, unlimited updates, built-in local SEO, and clear monthly analytics — so your ads turn into real revenue. No lock-in contracts.
