general contractor web design
Professional websites that build trust, rank locally, and turn site visitors into paying customers.
If you run a contracting business — renovations, extensions, commercial fitouts or project management — your website is your most powerful salesperson. The right site proves your workmanship, showcases past projects, and makes it simple for clients to enquire.
Why General Contractors Need a Professional Website
For contractors, a website is more than a brochure — it's proof of capability, safety, and reliability. Potential clients judge you in seconds; a poorly built site loses jobs. A focused, industry-specific website:
- Demonstrates completed projects with high-quality photos and details
- Shows licences, insurances, warranties and trade associations
- Makes it easy to get an estimate via click-to-call, booking or contact forms
- Improves local visibility so you appear for "builder near me" searches
Industry-specific advantages
Project Galleries
Before/after images, project scope, materials used, and timelines help clients visualise the outcome and build trust.
Service Pages
Separate pages for renovations, extensions, kitchens, bathrooms and commercial works let Google index what you do best.
Licences & Insurance
Display certification and insurance badges prominently — many clients won't engage without them.
Trade-specific Calls-to-Action
Click-to-call, fast quote requests and booking widgets convert on mobile where most searches happen.
How a Pro Site Improves SEO and Local Leads
Most clients search "builder near me" or "kitchen renovations [suburb]" — local search drives leads. A contractor site built with SEO in mind helps you show up for those searches.
Local SEO
Optimised service pages, structured business info, and Google Business Profile setup to rank in your service area.
Schema & Rich Results
Project schema, reviews, FAQs and service schema increase click-throughs and help your listing stand out in search results.
Fast, Mobile-First Pages
Google rewards fast mobile sites. We optimise images, caching and code so your pages load quickly and rank higher.
Keyword strategy for contractors
We target high-intent queries like:
- kitchen renovator near me
- home extension builders [suburb]
- commercial fitout contractor
Combined with on-page SEO and monthly analytics, this helps you attract clients who are ready to hire.
Project Portfolios & Case Studies That Win Jobs
A contractor's best proof is their work. The site should make it easy to browse projects, filter by type, and see the story behind each job.
Kitchen Renovation — Suburban Home
Overview, scope, materials and client testimonial. Clear before/after imagery builds confidence.
Two-Storey Extension — Timeline & Budget
Detailed milestones, project length and budget range help pre-qualify leads.
Commercial Fitout — Retail Chain
Show project management, trades coordination and compliance documentation.
What to include on each case study page
- High-res photos and video walkthroughs
- Project brief, timeline and challenges
- Materials and trades used
- Client testimonial and star rating
- Call-to-action: Request a quote or schedule a site visit
Turn Visitors into Paying Clients
A great contractor site converts by making the next step obvious. Simple, targeted CTAs and fast contact methods increase conversion rates dramatically.
Click-to-Call
Most leads call on mobile. Make your phone number sticky and clickable from every page.
Quick Quote Forms
Short forms (project type, suburb, rough budget) increase submissions and reduce friction.
Instant Messaging
WhatsApp or live chat for fast replies—often the difference between a booked job and a lost lead.
Conversion optimisations we implement
- Sticky call button and request-quote CTA
- Prominent trust badges (licences, insurance)
- Short lead forms with pre-qualification fields
- Follow-up automation: SMS or email reminders
Build Trust — Win Bigger Jobs
Trust is everything in contracting. A professional website is where you showcase warranties, safety systems, and happy customers.
Reviews & Testimonials
Featured client testimonials and Google Reviews increase credibility — we add review schema so stars show up in search results.
Licencing & Compliance
A dedicated page for licences, insurances, and safety procedures reassures commercial clients and councils.
Trust elements to prioritise
- Detailed testimonials with client names and project photos
- Case studies with timelines and budgets
- Clear warranty and insurance statements
- Professional team bios and sub-contractor credentials
Pricing for Contractor Websites
Most contractors want predictable monthly pricing with no surprise fees. Congero's managed websites start at a flat monthly rate and include all essentials.
Starter
- Custom contractor template
- Project gallery & 5 pages
- Hosting, SSL & domain
Growth
- All Starter features
- Expanded portfolio & case studies
- Monthly SEO tweaks
Pro
- Priority support & same-day updates
- Advanced analytics & conversion tracking
- Landing pages for paid ads
All plans include unlimited text-in updates, free domain registration (or bring your own), secure hosting, SSL, and monthly performance reports. No lock-in contracts — cancel anytime.
Get Your Contractor Website — Fast
We specialise in turning brief text messages into a finished, SEO-ready website for contractors. Fast, professional, and mobile-first.
Show Us Your Work
Send project photos, a short business description and contact details via WhatsApp — we handle the rest.
We Build & Optimise
Your site goes live fast with on-page SEO, click-to-call, project pages and analytics tracking.
Unlimited Updates
Need a price change, new project or special? Text us and we'll update the site — no extra charge.
Track & Grow
Clear monthly reports show which pages and services generate leads so you can focus on what works.
Frequently Asked Questions
How quickly can my contractor website go live?
Will my site show up in local searches?
Do I own my domain and content?
What if I need changes every week?
Get a Website That Wins More Jobs
Professional, mobile-first websites for general contractors — built fast, optimised for local search, and backed by unlimited updates.
All plans include hosting, SSL, domain options, local SEO and monthly analytics. Try our demo with no credit card required.
