financial seo services
SEO & websites built to attract high-value clients — accountants, financial planners, brokers and lenders.
Financial services compete on trust. Organic search is where clients start their buying journey — they search for "mortgage broker near me", "best financial planner", or "tax accountant for small business". Tailored Financial SEO improves visibility, builds credibility and drives client acquisition with content, local signals and conversion-focused websites.
Why tailored SEO matters for financial services
Generic SEO tactics don't cut it for finance. Financial services face unique search intent, strict compliance and high client lifetime value. A tailored SEO strategy helps you:
Attract high-value clients
Target keywords that signal buyer intent (e.g., "mortgage broker fixed rate calculator", "retirement planner near me") to capture clients who are ready to engage.
Build credibility & trust
Structured content, schema markup, secure hosting (HTTPS) and client testimonials improve perceived authority — essential for regulatory-sensitive services.
Win local searches
Many clients search for "financial planner near me". Local SEO and Google Business Profile optimisation gets you into the 3-pack where enquiries convert best.
Business impact
- Higher search rankings → consistent, predictable lead flow.
- Improved conversions from trust-building content and clear contact paths.
- Lower cost-per-lead compared with paid ads over time.
What Congero does for financial firms
We combine AI-driven website builds, local SEO, technical optimisation and conversion-first content to deliver a website that not only ranks — it converts visitors into clients. Our managed service includes domain, hosting, SSL and unlimited text-in updates for a flat monthly fee.
AI-driven site build
Launch a professional, compliance-friendly website in under 60 seconds. Then refine with unlimited updates via text.
Local & service-area SEO
Optimise Google Business Profile, local citations, geo-targeted landing pages and schema to dominate local results.
Content & authority building
Advisor bios, case studies, FAQ and educational content that answers client queries and converts with trust signals.
Technical SEO & security
Fast hosting, SSL, clean site architecture, sitemap, robots rules & performance monitoring so search engines crawl and index reliably.
Regulatory & compliance guidance
We help present compliant disclosures, privacy and terms pages, and structure content to minimise regulatory risk while maintaining conversion focus.
Monthly analytics & insights
Clear dashboards showing leads, top pages, keyword gains and where to focus marketing budget for max ROI.
Local & service-area SEO for financial advisors
Local search drives the busiest client-ready enquiries. We focus on three high-impact areas:
Google Business Profile
Optimised listing, services, categories, Q&A and review management to appear in the local 3-pack.
Local landing pages
Service pages for suburbs and suburbs+service combinations (e.g., "Brisbane mortgage broker") to capture targeted traffic.
Citations & NAP consistency
Accurate listings across directories ensure Google trusts your location and shows you to nearby searchers.
Content strategy that converts prospects into clients
Searchers trust helpful, specific answers. For financial services we build content that answers intent, demonstrates expertise and reduces friction to contact.
Advisor bios & trust signals
Optimised bios with credentials, accreditations, professional memberships and client results so visitors know who they'll work with.
Educational content & calculators
Long-form guides, explainers and interactive tools (rate calculators, retirement estimates) keep visitors engaged and improve rankings.
Case studies & outcomes
Real-world examples showing before/after outcomes (redacted for privacy) are powerful conversion drivers.
FAQ & schema markup
Structured FAQ and Q&A markup increase SERP visibility with rich snippets and voice-search readiness.
Our 4-step Financial SEO process
Discovery & Compliance
We map your services, high-value keywords, compliance needs and target regions to a strategic plan.
Site build & Technical SEO
AI-powered build or redesign, fast hosting, schema, sitemaps, HTTPS, and mobile-first performance tuning.
Content & Authority
Optimised service pages, FAQs, advisor bios and link-building strategies targeted to financial publications and local partners.
Ongoing optimisation
Monthly analytics, A/B tests for contact pathways, review management and unlimited updates via text so your site keeps improving.
Success story: Local financial planner
A regional financial planner switched to a targeted SEO & service-area landing page strategy. Results in 6 months:
- +72% organic leads
- Top 3 in Google for five local service terms
- 3x reduction in cost-per-lead vs prior paid campaigns
(Names and figures aggregated to protect client privacy; Congero handled website, local SEO and ongoing content.)
Simple, predictable pricing
Financial firms need predictable marketing costs. Our all-inclusive subscription covers website, hosting, domain options, local SEO setup and unlimited updates.
- Professional website
- Local SEO setup
- Unlimited updates via text
- All Starter features
- Monthly content & analytics
- Priority support
- Custom SEO strategy
- Advanced compliance review
- Dedicated account manager
Frequently asked questions
How long before our financial firm sees SEO results?
Is the content compliant with financial regulations?
Do we own the website and domain?
How do updates work?
Get more clients from search — without the headache
Congero builds compliant, conversion-focused websites and runs local SEO that financial firms rely on. Fast build, unlimited updates, monthly analytics — predictable pricing.
Secure hosting, SSL and regular backups included.
