event planner seo tools
Website & SEO strategies that turn lookers into booked clients
As an event planner your portfolio, trust signals and local visibility drive bookings. Learn the exact website features and SEO tools event pros use in 2025 to rank higher, get more enquiries and convert browsers into clients.
Average increase in enquiries after SEO & CRO
Get a demo website started in 60 seconds
Unlimited updates — swap packages, photos, menus instantly via text
All-in monthly website (domain, hosting, SEO tools & analytics)
Why SEO is the booking engine for event planners
Couples, corporate clients and party organisers start with search. If your website doesn't appear when they search "wedding planner near me" or "corporate event coordinator [city]", you miss bookings — often to competitors with stronger websites and local SEO.
Top SEO wins that directly increase bookings
- Rank for local intent keywords (e.g., "wedding planner sydney")
- Show event-rich snippets with event schema (date, venue, price ranges)
- Push portfolio/gallery pages to image search (visual discovery drives leads)
- Leverage Google Business Profile and local citations to appear in map pack
Website features every event planner needs
Visual Portfolio & Galleries
High-quality galleries with category filters (weddings, corporate, intimate gatherings) help prospects imagine your work.
Event Pages & Event Schema
Create per-event or per-package pages and use schema.org/Event to surface dates, venues and ticket/pricing details in search results.
Reviews & Social Proof
Prominently display client reviews, case studies and venue partnerships. Use Review schema so stars show in search.
Clear Service Pages
Dedicated pages for weddings, corporate events, private parties and styling services — each optimised for target keywords and local areas.
- Use keyword-rich headings (H1/H2)
- URL structure: /services/wedding-planner-sydney/
- Package pages with clear CTAs and enquiry buttons
Booking & Enquiry Flow
Fast enquiry forms, an integrated calendar or "request a quote" flow and simple contact options (phone, SMS, WhatsApp) reduce friction and lift conversions.
Event schema: surface key event details in search
Implementing schema.org/Event on your event or package pages helps Google show dates, venue, price and ticket info directly in search results and highlights your listings in discovery channels.
What to include in Event schema
- name, startDate, endDate
- location (venue name + address)
- offers (priceRange or offers object)
- image and description
Pro tip: For recurring services (e.g., consultation sessions), use EventSeries or multiple Event blocks.
Local SEO playbook for event planners
Google Business Profile
Use the correct category (Event Planner, Wedding Planner), add photos, services, and keep hours and contact info updated.
Local Citations
List your business in local directories and venue partner pages — consistent NAP (name, address, phone) is critical.
Venue/Partner Backlinks
Ask venues you’ve worked with to link to your portfolio — contextual backlinks from venue sites convert very well.
Local content ideas
- Venue spotlights: "Best wedding venues in [suburb]"
- Local vendor guides and partner roundups
- Real event case studies mentioning neighbourhoods and venues
Content ideas & keyword themes that book clients
Create content aligned to search intent — discovery, comparison and conversion.
Discovery (top of funnel)
- best wedding planners in [city]
- unique corporate event ideas [city]
- how to choose an event planner
Conversion (bottom of funnel)
- wedding planner packages price [city]
- book event planner consultation [city]
- wedding planner availability [year]
Recommended tools & integrations
Website & CMS
A fast, mobile-first CMS with easy gallery and event page support. Congero builds responsive sites instantly and includes unlimited updates—ideal for event portfolios.
SEO & Keyword Tools
Use tools like Google Search Console, Semrush or Ahrefs to find local keywords and track rankings. Implement on-page recommendations promptly.
Analytics & CRO
Google Analytics + GA4 events, Hotjar session recordings for form friction, and A/B testing for CTAs and pricing layouts.
Booking & Calendar
Integrate Calendly or a built-in booking flow. Allow clients to request dates — conversion rates jump when availability is visible.
Image & Media Optimization
Serve compressed WebP images, lazy-load galleries and add descriptive alt text (venue + service + year) to improve search visibility.
What to track and how to improve conversions
Measure the things that lead to bookings — not just traffic.
- Form submissions and phone clicks (as conversion events)
- Gallery engagement (image click-throughs)
- Venue page visits and time on page
- Landing page bounce rates and scroll depth
Simple CRO tests to run
- Test a "Check availability" button vs "Request a quote"
- Shorten the enquiry form to name + date + phone (fewer fields = more submissions)
- Highlight venue partnerships and 5-star reviews above the fold
Portfolio optimization examples
Optimise each image with descriptive captions, geo-tagging where relevant, and schema where applicable.
How Congero helps event planners win more bookings
Congero builds mobile-first, SEO-ready websites for event planners with everything you need to rank locally and convert visitors — domain, hosting, event schema, portfolio galleries, and analytics — all for a flat monthly fee with unlimited updates.
Fast Launch
Demo site in 60s, live versions in 24-48 hours so you never miss a season.
Unlimited Updates
Swap galleries, update packages or add events via simple text or chat — no extra fees.
Built-in Local SEO
We configure Google Business Profile, local citations, event schema and on-page SEO so you show for local searches.
Frequently Asked Questions
How long until SEO brings more bookings?
Do I need to write blog posts to rank?
Will event schema actually move the needle?
Ready to turn your portfolio into bookings?
Get a website that highlights your events, shows up in local search and converts visitors — with unlimited updates and built-in SEO.
Launch fast — keep control of content and get measurable results.
