best websites for personal trainers
Turn website visitors into booked clients — faster bookings, better local SEO, and pro-level credibility.
A website built for personal trainers focuses on trust, clear calls-to-action, and search visibility so you spend less time chasing leads and more time training clients.
Why a professional website matters for personal trainers
As a trainer you compete on trust, results and convenience. Your website is the first impression most potential clients see — it's where they evaluate your expertise, schedules, prices and social proof. A trainer-focused website does three things well: converts visitors into bookings, helps local clients find you, and builds credibility fast.
Get more bookings
Clear CTAs, online booking and class schedules reduce friction so prospects book instantly.
Be found locally
Local SEO and Google Business Profile integration brings clients searching "trainer near me" right to you.
Build credibility
Showcase client results, certifications, testimonials and before/after galleries to build trust fast.
Trainer-specific website features that convert
Online Booking & Class Schedule
Allow clients to view availability, book one-on-one sessions or group classes, and sync to Google Calendar. Reduce no-shows with automated reminders.
- Time slots and package booking
- Stripe or PayPal payment integration
- Client account area for progress tracking
Service Pages & Packages
Clear pages for personal training, online coaching, nutrition plans, and small-group training — each optimised to target client search intent.
- Package pricing & benefits
- Call-to-action to book a free consult
- Landing pages for social ads
Before/After Galleries & Testimonials
Visual proof and reviews are the fastest way to build trust. Galleries, video testimonials and progress stories increase conversions.
Mobile-first Design & Fast Load
Most clients search on mobile. Sites optimised for speed and mobile UX keep prospects engaged — and Google happy.
Local SEO: get found by clients who are nearby
Most booking-ready clients search with local intent — "personal trainer near me", "mobile personal trainer [city]" or "strength coach [suburb]". A trainer-focused website that includes local SEO signals ranks higher and drives consistent enquiries.
Google Business Profile
Profile setup, accurate NAP (name, address, phone), service areas and photos to appear in local map packs.
Targeted Keywords
Service pages optimised for keyword phrases like "personal trainer [suburb]" and "online personal trainer [city]".
Review & Trust Signals
Structured review snippets and testimonial pages that improve click-through rates from search results.
Pro tip: Consistent local citations and weekly reviews improve rankings quickly. Congero's sites include basic schema and on-page SEO so you rank faster.
Booking, payments and client management
Secure Payments
Take deposits or full payments online. Integrate Stripe, Square or PayPal for fast, secure checkout that reduces no-shows.
Offer session packs, subscriptions or recurring billing for members.
Client Portal & Progress Tracking
A client area to view bookings, session notes and progress photos keeps clients engaged and reduces admin calls.
Automated Reminders & No-show Reduction
SMS and email reminders reduce no-shows. You can also require a deposit to lower cancellations and secure revenue.
How real trainers use their websites
Local PT: James
Used local landing pages and booking — bookings up 55% in 8 weeks.
Online Coach: Mia
Added subscription plans and automatic billing — predictable monthly revenue.
Group Trainer: Omar
Promoted class schedules and social proof — classes fill faster from organic search.
Pricing & the true value for trainers
You can spend thousands upfront on a bespoke site — or choose a modern subscription that includes hosting, domain, SEO and unlimited updates so you can focus on clients. For busy trainers, predictable monthly pricing often delivers the best ROI.
DIY
Requires 40+ hours and ongoing maintenance
Agency
High upfront cost, updates billed hourly
Subscription
Includes hosting, domain, SSL, SEO and unlimited updates
Why subscription works for trainers: predictable cost, instant updates (change class times, prices or promos by text), and ongoing SEO that brings steady leads — without the admin headache.
Frequently asked questions
How quickly can I be live?
Can I take payments and deposits?
Will the site show up in local searches?
What if I change my schedule or prices?
Ready to turn browsers into booked clients?
Get a website built for personal trainers — optimised for bookings, local SEO, and credibility. No technical hassle, predictable pricing, and unlimited updates.
Own your domain. Cancel anytime. Fast support to keep your schedule full.
