best event planning websites
How a professional website boosts credibility, wins clients and improves SEO for event planners
Whether you design weddings, corporate conferences, or private parties, your website is the first impression customers trust. Learn what the best event planning websites include and how a strong online presence helps you book more clients.
More bookings from websites with portfolio galleries
Time to publish a professional event site (with a modern subscription)
Mobile-optimised experiences expected by customers
Improves discoverability for venue- and city-based searches
Why Event Planners Need a Professional Website
For event planners your reputation and portfolio are everything. A well-designed website is the easiest way to display experience, process, and the emotional impact of your events — in a way Instagram alone can't. It helps you:
- Showcase work with galleries, case studies and video highlights that build trust.
- Convert browsers into leads with clear packages, pricing anchors and booking CTAs.
- Be found locally when couples or companies search “event planner near me”.
- Control your brand — tone, photography and testimonials in a single owned space.
Quick win
A gallery of 6–12 well-shot images plus 2 short client testimonials can increase enquiry rates by 30–60% compared to social-only portfolios.
Showcase: Portfolio, Case Studies & Video
Event design is visual and emotional. Your website must present that story — not just a static gallery.
High-impact Galleries
Curate hero shots by event type — weddings, corporate, social — and lead with emotion. Include captions explaining role, budget range and venue.
Short Case Study Videos
2–3 minute behind-the-scenes videos showing planning, styling and client reaction turn casual visitors into leads. Host on your site for SEO and keep copies on YouTube/Vimeo.
Portfolio best-practices
- Group by event type for targeted visitors
- Note budget ranges to qualify leads
- Include venue tags to help local search
Build Credibility & Trust
Clients hire people they trust. A professional site communicates reliability before you ever speak to a prospect.
About & Process
Explain your process step-by-step so clients know what to expect — discovery, design, execution, wrap-up.
Testimonials
Feature short quotes with photos and event names. Video testimonials perform even better.
Press & Partners
Logos of venues, vendors and media mentions create immediate trust for corporate and high-end clients.
SEO & Local Discovery for Event Planners
Most event bookings start with a Google search. Proper SEO ensures you show up for the right queries — venue + city, wedding planner near me, corporate event coordinator.
On-page SEO
- Keyword-focused service pages (e.g., "wedding coordinator Sydney")
- Unique title tags & meta descriptions per page
- Schema for events and reviews to increase rich results
Local SEO & Listings
- Google Business Profile optimisation (photos, categories, services)
- Consistent NAP (name, address, phone) across directories
- Event pages with venue and city tags attract local searches
Convert Visitors into Clients
A website should do more than look pretty — it should guide visitors to enquire. Small UX decisions dramatically increase conversions.
Clear Pricing & Packages
Show starter, mid, and premium packages with sample inclusions to qualify leads and reduce back-and-forth.
- Ballpark prices for common events
- Optional add-ons (styling, lighting, coordination)
Optimised Contact Paths
Multiple CTAs: enquiry form, phone, and a fast "book a consultation" calendar link. Ensure contact options are visible on every page.
- Click-to-call on mobile
- Short enquiry form with qualifying questions
Example conversion funnel
- Visitor finds a case study via Google → views gallery and pricing
- Clicks "Request Quote" → fills short form with date & guest numbers
- Your team responds with availability & a tailored proposal within 24 hours
Must-have Website Features for Event Planners
Image & Video Gallery
Fast-loading, lazy-loaded galleries with lightbox and captions that explain venue, budget and role.
Availability & Enquiry
Show a simple availability form or calendar link so high-intent visitors can book a consultation quickly.
Vendor & Venue Partnerships
Dedicated page for trusted vendors and venues (linked with venue pages for SEO).
Reviews & Social Proof
Showcase Google/FB reviews and short testimonials; consider a rotating review widget on the homepage.
Secure Booking
HTTPS, clear payment terms, and privacy/cancellation policy build trust for deposits and contracts.
Analytics & Lead Tracking
Track which pages drive enquiries and which galleries convert best — use data to refine marketing.
Pricing & Return on Investment
A professional website is a marketing asset. Below is a realistic look at costs and potential returns for event planners.
DIY
Requires 20–60 hours to build & maintain
Traditional Agency
High upfront cost, ongoing maintenance fees
Subscription & Managed
All-inclusive: domain, hosting, SEO, unlimited updates
Example ROI
If a website helps you book one additional event per month at $3,000 average, that's $36,000/year in revenue. Even modest conversion increases justify a managed website subscription in weeks.
Frequently Asked Questions
How quickly can I get a professional event planning website?
What should I include on my homepage?
Do I need an online booking system?
Should I prioritise video or photos?
Ready to showcase your events and win more bookings?
A professionally built, mobile-first website turns casual visitors into paying clients. Fast setup, beautiful design, SEO-ready — everything event planners need to grow.
No technical skills required. Keep control of your content and let your work speak for itself.
