best copywriter websites
How professional sites help copywriters showcase work, rank in Google, and win high-value clients
A great copywriting portfolio is your single-best salesperson. The right website turns shortlists into clients: it showcases your voice, demonstrates results, and gives prospects the confidence to hire you. This guide explains what the best copywriter websites include, how to structure your portfolio, SEO tips that bring client leads, and fast ways to get live in 24–48 hours.
Why Every Copywriter Needs a Professional Website
Social profiles and freelance platforms are useful, but they don't replace a dedicated website. Your site is the one place you control messaging, present long-form samples, and make a strong first impression. Clients expect to find a portfolio site when hiring a writer — it signals professionalism and makes decision-making easier.
Showcase your work
Publish polished case studies, before/after samples, and links to live pages so prospects can assess your voice and impact.
Be found on Google
Target niche keywords (e.g., "ecommerce copywriter", "B2B landing page copy") to attract clients actively searching for writing services.
Build credibility
A professional site—domain, email, case studies, and a clear services page—converts curiosity into briefing calls.
Portfolio Best Practices for Copywriters
A portfolio isn't a dump of everything you've written — it's a curated sales tool. Use your website to highlight the projects that attract the clients you want to work with.
- Curate 6–12 strong samples: Include a short intro that explains the brief, your role, the approach, and measurable outcome (clicks, conversions, open rates). Clients want context.
- Use before & after examples: Side-by-side comparisons (original vs. rewritten) demonstrate your ability to improve clarity and conversion.
- Create industry-specific pages: If you write for SaaS, e-commerce, and agencies, show dedicated pages for each. This helps SEO and speaks directly to each prospect.
- Include links to live assets: Live landing pages, email campaigns, or product pages let clients verify your work in its real environment.
- Readable formatting: Use headings, short paragraphs, bullets, and sample excerpts with a clear CTA—“Read full case study” or “Request a copy sample.” Avoid long, dense blocks of text.
Portfolio structure example
- Headline: Client problem and your role
- Challenge: What needed fixing
- Approach: Your process in 2–4 bullets
- Result: Metrics, qualitative feedback, or screenshots
- CTA: “Enquire about a similar project” (link to contact)
Tip: Keep sample file downloads small and provide plaintext or screenshot options so hiring managers can skim quickly.
SEO That Brings You Writing Clients
Good copy is also an SEO asset. When your site is optimised, it starts bringing inbound leads without extra ad spend.
Keyword targeting
Build pages around what clients search for: "B2B copywriter", "direct response copywriter", "email copywriter Australia". Use one primary keyword per page and include it in the title, H1, meta description and first paragraph.
Content & internal links
Write a short blog or insights section where you publish sample frameworks, short case studies, or conversion tips. Internally link to your services and portfolio to pass authority to converting pages.
Performance & mobile
Fast pages and mobile-friendly layouts matter. Optimise images, use modern hosting, and keep layouts simple. Google rewards fast, accessible sites.
Local & niche SEO
If you target a city or industry, include local signals (location pages, service pages) and niche keywords so you rank for high-intent searches from local clients.
Build Credibility — No Testimonials Required
You don't need public testimonials to prove value. Use structural elements that communicate trust and professionalism.
Professional signals
- Custom domain + professional email (you@yourname.com)
- Clear services & pricing or starting rates so prospects know what to expect
- Media & publication links (articles you’ve written) to show real-world reach
- Case study results with metrics like CTR, conversion lift, or sales impact
Process & guarantees
Outline how you work: brief → draft → revision → launch. Offer a simple guarantee (e.g., two rounds of revisions) to reduce friction.
Pricing & Fast Options for Your Site
Whether you want a lightweight portfolio or a fully-managed site with ongoing updates, here are realistic options for copywriters in 2025.
DIY Portfolio
Use templates on platforms like Squarespace or Wix. Works for budget builders but requires time and maintenance.
One-off Custom Build
High-quality, unique design but higher upfront cost and ongoing maintenance charges.
Managed Subscription
All-inclusive: domain, hosting, SSL, unlimited updates, SEO basics and analytics. Launch in 24–48 hours. No lock-in contracts.
Which to choose?
If you value time and want a site that actively brings client leads, managed subscriptions (like Congero's offering) give the best ongoing ROI: professional design, regular SEO tweaks, and unlimited content edits so your portfolio is always current.
How to Launch Your Copywriter Website in 24–48 Hours
Gather your essentials
Select 6 strong samples, a short bio, your services, and contact details (email/phone).
Choose a structure
Home, Services, Portfolio, About, Contact. Add an Insights or Blog page to boost SEO.
Go live & optimise
Publish, test on mobile, add meta titles/descriptions, and submit your sitemap to Google.
Promote and track
Share your new site on LinkedIn, pitch via email, and use analytics to see which pages generate enquiries.
Ready to launch?
Get a professional portfolio site built fast, with hosting and unlimited updates included. Start with a free demo and go live quickly.
Get Started NowFrequently Asked Questions
What should I put on my copywriting homepage?
How many portfolio items is enough?
Can a website replace referrals?
How much should I charge for writing services?
Make Your Portfolio Work for You
A professional copywriter website turns curiosity into briefs. Show your best work, rank for the right keywords, and convert visitors into paying clients. Start small and scale—keep your site fresh with updates as you win more projects.
Launch in 24–48 hours. All-inclusive plans from $49/month with domain, hosting, unlimited updates and ongoing SEO.
