best business website with wix free
How to attract customers, improve SEO, and build local credibility using the Wix free plan
Wix's free tier is a powerful place to start if you're a local tradie, cafe owner, beautician, or freelancer. This guide walks through practical, no-cost techniques that make your free Wix site work hard for enquiries and rankings—without upgrading to a paid plan.
No cost to start
Templates auto-responsive
Optimise for "near me" searches
Live in hours with ready content
Why choose Wix Free for your small business website?
The Wix free plan removes the biggest barrier: cost. For many small businesses, that means you can experiment, test messaging, and start ranking in local searches before committing to recurring fees.
Quick setup with templates
Wix offers industry templates (cafes, tradies, creatives) so you can populate content and go live quickly. Keep your focus on the services that convert.
Mobile-first by default
Templates are responsive—phones, tablets, and desktops are covered. Prioritise mobile UX because most local customers search on their phones.
Built-in hosting and reliability
The free plan includes Wix hosting so you don't need to handle technical setup. That lets you focus on content that drives leads.
No upfront cost to test demand
Start marketing locally and validate whether your site generates enquiries before investing in paid upgrades—perfect for pilots and seasonal services.
SEO tips that work on Wix free (no paid features required)
You can rank well on Google using the free plan if you follow on-page SEO basics, focus on local signals, and create content that answers customer intent.
Optimize page titles & meta descriptions
Wix lets you edit title tags and meta descriptions on free sites. Use descriptive titles like "Your Service — Suburb | Business Name" and include local keywords.
Use headings and local keywords
Structure pages with H1, H2 and H3. Place target keywords (service + suburb) naturally in headings and opening paragraphs.
Publish useful local content
Short blog posts, FAQs, or service pages answering common local questions help you appear for search queries like "best plumber near me [suburb]".
Internal linking & clean URLs
Link from your homepage to service pages and ensure URLs are simple: /plumber-melbourne rather than long query strings.
Compress images & use alt text
Smaller images speed up pages. Add descriptive alt text that includes the service and location where relevant.
Get local links and citations
List your business on local directories and community sites. Consistent name, address and phone number (NAP) across the web helps local rankings.
Quick SEO checklist (free plan)
- Unique title + meta description for each page
- H1 on the page matching primary keyword
- Local keyword in first 100 words
- Optimised images with alt text
- Clear contact details and opening hours on every page
- Submit sitemap to Google Search Console (free)
How a Wix free site can help you get customers
Conversion is about clarity and trust. A simple, well-structured free site can become your best lead-generating tool when you prioritise the right elements.
Clear contact CTA
Prominently display phone number and an email link. Use clickable phone links so mobile users can call with one tap.
Service & pricing snapshot
Present 3–5 core services with short descriptions and indicative pricing. Transparency reduces friction and increases enquiries.
Location & service area
A visible service area (suburbs or radius) improves local search relevance and avoids wasted leads from outside your reach.
Opening hours & response times
Include working hours and expected response times so customers know when you’ll call back—this boosts trust and conversions.
FAQ for quick answers
Add a short FAQ covering pricing, booking, and guarantees—helps convert visitors who are comparing options.
Lead capture (email link)
Even without paid features, include a mailto link or a visible contact card to capture leads directly into your inbox.
Build trust on a free Wix site — practical credibility signals
Credibility converts visitors into customers. Use these no-cost elements to show professionalism and reliability.
Professional About page
Write a clear About page with your experience, qualifications, and the outcomes customers can expect. Add a friendly photo to personalise the brand.
Guarantees & clear policies
State your guarantees, refunds, or workmanship policy. Clear policies reduce buyer hesitation.
High-quality photos (even phone photos work)
Show before/after or work-in-progress images. Crop carefully and use natural light for a professional look.
Google Business Profile & map
Link your Wix site to your Google Business Profile and embed a map. That local presence strongly supports search visibility and trust.
Certifications and associations
Display memberships, licenses, or certifications to reassure customers—icons or short lines are enough.
Case studies & project galleries
A single short project case study with photos and outcomes can be more persuasive than many short blurbs.
Free Wix content checklist — pages that convert
Make sure these pages and elements are on your site before promoting it:
- Homepage: Clear headline + one-line value proposition
- Services page: Short service list with locations
- Contact page: Click-to-call, email link, and address
- About page: Team photo and short bio
- FAQ: Answer common objections
- Gallery/case study: 3–6 quality photos
- Google map embed: Helps local customers find you
- Simple CTA: “Call now” or “Request a quote”
- Legal & policies: Short privacy and terms if you collect email
- Analytics: Connect Google Search Console & Analytics
Common mistakes when using Wix free (and how to avoid them)
Relying on homepage only
Add dedicated service pages—searchers often land on inner pages, not the homepage.
Ignoring local SEO signals
Ensure consistent NAP across web listings and include suburb names in your content.
Poor image quality
Avoid blurry photos—good lighting and simple cropping make a huge difference.
Slow, cluttered pages
Limit heavy widgets and too many large images; keep pages focused on the user’s next step.
Frequently asked questions
Can a Wix free site rank on Google?
What limitations should I expect on the free plan?
Do I need to buy a domain to get leads?
How do I measure success on a free site?
Start your free Wix site that actually works
You don't need an expensive subscription to begin attracting local customers. Follow the steps in this guide, optimise for local searches, and prioritise clarity and trust on every page.
Ready to test? Launch a basic site today, track enquiries for 30 days, and iterate—your next customer could be one click away.
