Physio Marketing 2025

adwords for physios

Targeted Google Ads + local SEO + high-converting web design to book more patients, reduce no-shows and grow clinic revenue.

Pay-per-click (Google Ads) puts your clinic in front of patients searching for urgent and ongoing care. Combine that with local search optimisation and a purpose-built physiotherapist website and you get a predictable stream of bookings that convert.

Start Your Free Trial How It Works

+35%

Avg lead lift in 3 months

60%+

Local mobile searches for "physio near me"

24-48hrs

Time to first ads live

Unlimited

Website updates included

In this guide

Why Google Ads for physios Local SEO for clinics Website & landing page best practices Keyword & ad examples Clinic example (sample ROI) Conversion & call tracking Budget & ROI guidance FAQs

Why Google Ads (AdWords) Works for Physiotherapists

Google Ads captures intent. When someone searches "physio back pain same day near me" they are actively looking for treatment. SEO builds long-term visibility; Ads deliver immediate traffic for urgent and high-value appointment types (e.g., post-op rehab, sports injuries, chronic pain management).

Target urgent intent

Use high-intent keywords and call extensions to capture patients who need appointments today. Bid more aggressively for "same day" and "urgent" searches and show your phone number prominently.

Fill cancellation slots

Run time-sensitive ads promoting next-day availability or cancellation slots. Short lead times often convert at higher rates and increase clinic utilisation.

Promote specialist services

Create ad groups for dry needling, vestibular rehab, pelvic health or post-op ACL rehab. Specialist ads reduce wasted clicks and raise booking intent.

Immediate measurable ROI

Track cost per booking and lifetime value of a patient. Ads provide fast analytics so you can optimise spend by treatment type, time of day and device.

Combined with SEO and a conversion-focused website, Ads become cheaper over time (higher Quality Score, better landing pages, more conversions).

Local SEO: Be Found When Patients Search Nearby

Most physiotherapy searches are local. Optimising your Google Business Profile, on-page local signals and citations ensures organic visibility alongside paid ads.

Google Business Profile: Keep opening hours, services, photos and posts updated. Encourage verified reviews from happy patients.
Service pages: Create dedicated pages for "Back pain physio", "Sports physio", "Post-surgery rehab" with local modifiers (suburb, suburb + physio).
Citations & directories: Ensure consistent NAP (name, address, phone) across health-directories, local chambers and health listings.
Reviews: Reviews improve click-through rates and conversions; use follow-up SMS or email to request reviews after appointments.

High-Converting Physio Landing Pages & Website Best Practices

Your ads need a landing page that converts. A generic homepage often wastes clicks. Below are clinic-focused design elements that move searchers to book.

Immediate calls-to-action

One-tap call button on mobile, sticky booking button, and clear opening hours. Use click-to-call and call tracking so Ads report real phone leads.

Clinician profiles & trust signals

Short bios, qualifications, memberships (APA), photos, and video explainers build credibility. Add local patient testimonials with suburb names.

Transparent pricing & session types

Show initial assessment price, follow-up session price, and bulk package options. Patients convert more when they know cost up-front.

Action-focused landing pages

Match ad intent to page: urgent care ads → "Same day appointment" landing page; ACL rehab ads → "Post-op ACL rehab program" page with outcomes and CTA to book.

Design wins conversions

A fast, mobile-first site with clear trust signals and a simple booking flow improves Quality Score and reduces cost-per-booking. Congero builds mobile-ready physio websites that integrate with Ads and local SEO—live in under 24 hours and updated by text.

Keyword Targets & Sample Ad Copy for Physios

Use tightly themed ad groups and landing pages to increase relevance and lower CPC. Below are real-world keyword clusters and ad copy examples.

High-Intent Keywords

physio near me
same day physio [suburb]
back pain physiotherapist
post-op rehab physio
sports physio [team/club]

Ad Copy Examples

Headline: "Same-Day Physio in [Suburb] – Call Now"
Desc: "Back pain? Book a same-day assessment with an APA-accredited physio. Bulk-billing available. Online booking."

Headline: "ACL Rehab Program – Start Your Recovery"
Desc: "Specialist post-op ACL rehabilitation with measurable milestones. Video consult & clinic sessions. Book today."

Headline: "Sports Physio for Runners – Get Back Faster"
Desc: "Individualised return-to-run plans. Weekend appointments. Free gait screen with first assessment."

Tip: Use ad extensions — location, call, sitelink (e.g., Book Assessment, Meet Our Team, Patient Reviews) — to increase real estate and CTR.

Conversion Tracking & Call Measurement

Track what matters: phone calls, online bookings, form submissions and returned-visit rates. Proper attribution shows which campaigns bring high-value patients.

Call Tracking

Dynamic number insertion in ads and landing pages lets you see which keywords and ads generate phone bookings.

Booking Funnels

Track funnel drop-off: ad → landing → booking form → confirmed appointment. Reduce friction in the booking flow to lift conversions.

Clinic LTV

Measure lifetime patient value (LTV) and weight bids for treatments with higher recurring revenue (e.g., rehab packages, clinical pilates).

Congero includes monthly analytics and clear conversion reports so you can see cost per booking and patient lifetime value—no guesswork.

Clinic Example: How Ads + SEO Filled a 3-Room Physio Practice

Sample, conservative figures based on typical suburban Australian clinic performance.

Month 1 (Launch)

Ad spend: $1,500
Clicks: 1,200
Bookings: 60 (CPC ~$1.25, cost per booking $25)
Avg initial revenue per patient: $120
Gross revenue from bookings: $7,200

Month 3 (Optimised)

Ad spend: $1,500
Clicks: 1,500 (improved CTR)
Bookings: 95 (CPC ~$1.00, cost per booking ~$15.80)
Avg lifetime revenue: $450 (packages & follow-ups)
Projected revenue from cohort: $42,750

Result: Paid campaigns combined with targeted landing pages and local SEO produced high-value patients and improved clinic utilisation. With conversion tracking and clinician-focused landing pages, returns increased significantly by month 3.

Budgeting & Realistic ROI Expectations

Start small, measure, then scale. Here’s a recommended approach for most physiotherapy clinics.

Starter

Ad spend $500–$800/mo — test 3 service pages, measure cost per booking.

Growth

Ad spend $1,200–$2,000/mo — scale winning campaigns, add remarketing and video ads for education.

Scale

Ad spend $2,500+/mo — multi-location targeting, clinician-specific campaigns, automated booking optimisation.

Key metric: target cost-per-new-patient less than 20–30% of the expected first-year revenue from that patient. If an average patient generates $450 in first-year revenue, a $90–$135 acquisition cost is profitable (and often lower with good landing pages).

Common Mistakes Clinics Make

Broad keywords: Targeting "physiotherapy" wastes clicks — prefer service + location combos.
No local landing page: Sending paid traffic to a generic homepage reduces conversions.
Ignoring negative keywords: Exclude job seekers, suppliers and unrelated searches (e.g., "physio course", "careers").
No call tracking: Phone leads disappear without attribution; you won't know which ads drive revenue.
Under-optimised Google Business Profile: Missing photos, wrong hours or no reviews reduce CTR from maps.

Frequently Asked Questions

How long before I see bookings from Ads?

You can see calls and bookings within 24–72 hours of launching campaigns. Optimisation for lower cost-per-booking typically takes 2–8 weeks.

Do I need a special physio website?

A clinic website should prioritise mobile click-to-call, clinician bios, session types and local trust signals. Congero builds clinic sites with SEO and booking optimisation in mind, and includes unlimited updates.

What budget should I start with?

Start with $500–$1,000/mo to gather signals. Scale once you have stable cost-per-booking and ROI tracking in place.

Can you link Ads to my booking system?

Yes. We integrate Ads with common booking platforms or use a simple booking form and call tracking to measure performance.

Ready to Fill Your Clinic Calendar?

Start a free trial and see how targeted Google Ads combined with local SEO and a high-converting physio website can attract more patients — fast.

Start Your Free Trial Book a Demo

Congero builds professional physio websites and manages Ads & SEO for a predictable monthly fee. Live in under 24 hours. Unlimited updates. No lock-in contracts.