For Accounting Firms

accounting seo

How accounting firms attract new clients, build credibility, and grow revenue with a professional website and local SEO.

Clients search online first. A fast, mobile-ready website plus targeted SEO turns searchers into booked consultations — and gives your firm the credibility required to win bigger clients.

Learn Why SEO Matters Get Started Now

+60%

More searches come from local queries for accountants

2–4x

Higher lead conversion for firms ranking on page one

49/mo

All-inclusive managed website & SEO starting price (Congero)

Why SEO matters for accounting firms

Prospects search for accountants by service and location: "tax accountant near me", "small business BAS agent", "SMSF accountant Sydney". If your firm doesn't appear on page one, those clients go to competitors. SEO helps you:

Attract qualified leads — SEO targets search intent so you get visitors actively looking for accounting services.
Build credibility — a professional website with clear service pages, credentials, and secure HTTPS increases trust and conversion rates.
Grow sustainable traffic — unlike ads, organic rankings compound over time and lower your cost per client acquisition.

Real outcomes firms see

Improved Google visibility typically leads to more discovery calls, a higher number of website enquiries, and better-qualified new clients who are ready to pay professional rates.

Local SEO for accounting firms

Most accounting searches are local. Local SEO ensures you appear in Google Maps, local packs, and organic results when clients nearby search for services.

Google Business Profile

Claim and optimise your profile: correct NAP (name, address, phone), service areas, categories (e.g., Accountant, Tax Agent), business hours, and regular posts.

Tip: Add booking or call buttons and services for faster conversions.

Local citations & directories

Consistent listings across accounting directories, local business listings, and industry portals reinforce relevance and trust with search engines.

Tip: Use the same business name and phone number everywhere.

Reviews & reputation

Encourage satisfied clients to leave reviews on Google and relevant platforms. Reviews influence local rankings and click-through rates.

Tip: Respond promptly and professionally to reviews.

Location pages

If you serve multiple suburbs or cities, create dedicated location pages with unique content and local keywords to rank for each area.

Tip: Include local landmarks and area-specific FAQs.

Website features that convert accounting leads

Clear service pages

Detail services: tax, BAS, bookkeeping, SMSFs, advisory. Each page targets a keyword and answers client questions.

Security & trust

SSL, clear privacy policy, professional bios with qualifications and CPA/CPA Australia logos help build trust.

Prominent contact options

Phone click-to-call, email, and simple booking options increase conversions from mobile searchers.

Pricing & packages

Transparent packages for small business bookkeeping, tax returns, and advisory remove friction for prospects.

Fast performance

Pages that load under 3 seconds reduce bounce and improve Google rankings — essential for mobile-first searches.

Analytics & tracking

Track calls, form submissions, and page behaviour to measure ROI from SEO and refine your marketing.

For accounting firms, the website is both a trust signal and a lead machine. Combine professional design with conversion-focused elements and local SEO to turn visitors into paying clients.

Content strategy ideas for accountants

Content is how you rank for queries and demonstrate expertise. Focus on helpful, localised resources that answer client questions.

Blog topics that convert

How to choose an accountant for small business
Key tax deadlines for 2025 (state-specific)
Common BAS mistakes and how we fix them
SMSF setup: checklist for clients

Resource hub & lead magnets

Offer downloadable checklists, tax planners, or a 'new client onboarding pack' in exchange for email — great for nurturing leads.

Tip: Use landing pages for each lead magnet and optimise for target keywords.

FAQ pages for SEO

Create a detailed FAQ section covering pricing, engagement letters, COI (certificate of insurance) requirements, and security. FAQs often appear as rich results in search and capture long-tail queries.

Technical SEO checklist for accounting websites

HTTPS & security: SSL, secure forms, and up-to-date software.
Mobile-first design: Pages render and load quickly on phones.
Schema markup: Organisation, LocalBusiness, Service schema for accountants to improve SERP display.
Structured URLs & headings: Clear URLs, H1/H2 structure, and unique meta titles/descriptions per page.
XML sitemap & robots: Submit sitemap to Google Search Console and ensure no important pages are blocked.
Page speed optimisations: Optimise images, reduce render-blocking resources, use caching and CDN.

Congero's sites come configured with essential technical SEO and ongoing monitoring so accountants can focus on clients, not site maintenance.

Cost vs value: SEO & a professional website

A modest investment in SEO and a conversion-focused website pays for itself by bringing higher-value clients and reducing wasted marketing spend.

Typical costs

Managed website + hosting + updates: from $49/month
Local SEO setup & optimisation: one-off or included with subscriptions
Ongoing content and link-building: monthly retainer depending on scope

Expected returns

Higher-quality leads with greater lifetime value
Lower cost-per-client compared to paid advertising
Long-term compounding growth in organic traffic

Note: Congero provides all website essentials — domain, hosting, SSL, unlimited text-in updates, local SEO and analytics — in one simple monthly plan with no lock-in contracts, letting accountants focus on clients not code.

How to get started

A simple 3-step process gets your accounting firm visible and converting online.

Tell us about your firm

Send your business details via WhatsApp or our quick demo — no forms, no hassle.

We build & optimise

A professional, mobile-first site with local SEO is ready quickly. Ongoing updates are included.

Attract clients

Start receiving better-quality leads from organic search and local pack listings.

Get Started Now Schedule a Demo

Frequently asked questions

How quickly will my accounting site start showing in Google?

Indexing can take days to weeks. Local SEO improvements and Google Business Profile updates can show faster. With the right pages and optimisations, measurable increases in leads often appear within 4–12 weeks.

Do you optimise for locality (suburbs/regions)?

Yes. We create location pages, optimise GBP, and build local signals so you rank for searches specific to your service areas.

Will I be able to update the site content?

Absolutely — Congero includes unlimited updates. Many clients simply text changes and our team publishes them so you never spend hours editing the site yourself.

Is SEO included or an extra cost?

Basic local SEO and on-page optimisation are included in our managed plans. Advanced ongoing SEO (content creation, link building) can be added based on your growth goals.

Can I keep my domain and email?

Yes. You can transfer your existing domain or we can manage a new registration. Email setups remain under your control or we can help configure them.

Grow your client list with Accounting SEO

Get a professional website, local SEO, and monthly analytics — all managed for one predictable monthly fee so you can focus on serving clients.

Get Started Now Request a Demo

All sites include domain, hosting, SSL, unlimited updates, and local SEO. No lock-in contracts.