accountant website seo
Build credibility, win more clients, and appear in local searches with a professional website and targeted SEO.
Clients judge accountants online. A fast, optimised website plus the right SEO strategy turns queries into calls, appointments and long-term clients.
Searchers who pick a local business in the first page
Clients expect professional websites from accountants
Mobile visits for accounting-related searches
Average increase in enquiries after SEO improvements
Why a Strong Website and SEO Are Essential for Accountants
Accounting is a trust business. Prospective clients search for credentials, reviews, and services before they call. Your website and SEO are the online front door—if it looks professional and ranks well, more clients will trust you and pick up the phone.
Build Credibility
A tailored site with professional bios, certifications and case studies establishes trust before the first call.
Attract New Clients
Rank for local and service-specific queries (tax help, BAS lodgement, bookkeeping) to drive qualified leads.
Measure Growth
Analytics show which services bring enquiries so you can focus marketing where it pays off.
Industry-specific SEO Strategies for Accountants
Use these targeted tactics to rank higher for searches that matter to accounting firms and sole practitioners.
Keyword Strategy
Focus on intent-based keywords that match searcher needs: transactional and local queries that signal hiring intent.
- Primary: "tax accountant near me", "certified accountant [suburb]"
- Service-specific: "BAS lodgement accountant", "small business bookkeeping services"
- Long-tail content: "how to choose a tax accountant for small business 2025"
Service Page Optimisation
Each service should have its own optimised page with clear headings, quick benefits, pricing clues (if applicable), and a call-to-action.
Title: Small Business Bookkeeping Services | [Firm Name] Meta: Professional bookkeeping for small businesses — BAS, payroll, and reconciliations. Fast setup, clear pricing. Call today.
Local SEO & Citations
Local signals matter: consistent NAP (Name, Address, Phone), local citations, and optimised Google Business Profile listings.
- Ensure NAP consistency across directories
- Use local landing pages for each service area
- Collect and respond to Google reviews
Content & Authority
Publish practical content targeting client questions: tax deadlines, small business tax tips, changes to GST rules, and case studies.
- Monthly insights: "ATO updates: what SMEs should do this quarter"
- Downloadables: tax checklist, BAS checklist — gated to capture leads
- Client success stories with measurable results
Local SEO: Get Found by Clients in Your Area
Most accounting enquiries are local. Optimising for "near me" and suburb-level search terms converts better than broad national efforts.
Google Business Profile Best Practices
- Complete every field: services, business hours, photos, and service areas
- Set service categories: Accountant, Tax Preparation Service, Bookkeeping Service
- Use posts to promote tax deadlines and offers
- Request reviews after successful engagements
Review Strategy
Reviews increase click-through rates from search results and build trust. Ask satisfied clients for specific feedback mentioning the service and suburb.
- Send a short review request via email or SMS after service completion
- Respond to all reviews—thank positives and address concerns professionally
- Show reviews on your website (with schema) to surface star ratings in search
Content Topics & Service Pages that Convert for Accountants
Target questions and objections your clients have. Each content piece should answer a problem and include a clear next step.
Service Pages
- Tax Returns for Individuals
- Small Business Accounting & BAS
- Cloud Bookkeeping (Xero, MYOB)
- Tax Planning & SMSF Advice (if licensed)
- Payroll & PAYG Reporting
Blog & Advice Topics
- ATO deadlines and how to prepare
- Tax deductions commonly missed by small business owners
- Comparisons: Xero vs MYOB for tradies
- How to choose an accountant for your startup
Lead Magnets
- Small business tax checklist 2025 (PDF)
- BAS lodgement planner
- Cashflow forecast template
Technical SEO & Conversion Optimisation for Accounting Websites
A beautiful website must also be fast, secure, and structured for search engines. And it must convert visitors into calls or form submissions.
Speed & Mobile
Target mobile load times under 3 seconds. Use compressed images, fast hosting, and minimal third-party scripts.
Security & Trust Signals
Always use HTTPS, show professional photos, accreditation badges (CPA/CA), and clear contact details.
Schema & Structured Data
Use LocalBusiness, ProfessionalService or AccountingService schema on service pages and add review schema for star ratings.
{
"@context":"https://schema.org",
"@type":"AccountingService",
"name":"[Firm Name]",
"url":"https://yourfirm.com.au",
"telephone":"+61 412 345 678",
"areaServed":"Sydney",
"address":{ "@type":"PostalAddress", "addressLocality":"Sydney", "addressRegion":"NSW" }
}
Conversion Optimisation
- Prominent phone number and click-to-call on mobile
- Contact options: phone, email and clear CTAs ("Get Started Now")
- Trust elements: testimonials, case studies, and professional memberships
Track What Matters: Analytics & Monthly Reporting
Measuring results turns marketing into growth. Track leads, phone calls, page performance and which services drive enquiries.
Monthly KPI Dashboard
- Organic traffic by service page
- Calls and contact form submissions
- Top-performing keywords and pages
Actionable Insights
Recommendations each month: pages to update, content to write, and keywords to target based on performance.
Cost vs Value: What Accountants Should Expect
Professional web presence and SEO are an investment that should return clients and retention. Here’s how modern subscription models compare to old-school approaches.
DIY
$15–40/mo + your time. Good for simple brochure sites but needs ongoing time and manual SEO work.
- Template site
- Limited SEO
- Your time = hidden cost
Traditional Agency
$3,000–$10,000 upfront + hosting. High quality but long lead times and update costs.
- Custom build
- High upfront cost
- Ongoing maintenance fees
Modern Subscription (Recommended)
$49/month all-inclusive: domain, hosting, SSL, unlimited updates, local SEO and monthly analytics. Fast launch and no lock-in.
- Professional design
- Unlimited text-in updates
- Local SEO included
The True ROI
A single retained client often covers several months of subscription. For busy accountants, outsourcing the website and SEO means more time serving clients and measurable growth in enquiries.
Launch Faster: How Congero Builds Accountant Websites That Work
Congero specialises in AI-assisted, managed websites for trades and professional services. For accountants we deliver credibility, local SEO and analytics—all included for a flat monthly fee.
Live in 60 Seconds
Start with a free demo and get a working site fast—perfect for busy accountants.
Unlimited Updates
Text-in changes to content, fees or images—updates handled quickly at no extra cost.
Local SEO & Analytics
Built-in local SEO, schema and a clear monthly analytics dashboard to track enquiries.
Frequently Asked Questions
How long before my accounting website starts getting enquiries?
Do I need a blog to rank for tax-related queries?
How do reviews affect accounting SEO?
Will I own my domain and content?
Make Your Accounting Firm Stand Out Online
A professional, SEO-optimised website delivers credibility and leads. Get a fast, mobile-friendly accountant website with local SEO and ongoing analytics—without the agency price tag.
All plans include hosting, SSL, domain options, unlimited updates and monthly performance reports. No lock-in contracts.
